Many dramas to be broadcast have been repeated to "withdraw the film" and "move the file", so it is hard to avoid great embarrassment in large-scale production.

recently, rumors of "moving files" and "withdrawing films" have spread one after another about the two high-profile dramas "Ruyi's Royal Love in the Palace" and "win the World".

recently, rumors of "shifting files" and "withdrawing films" have spread one after another about the two high-profile dramas "Ruyi's Royal Love in the Palace" and "win the World". Prior to this, both films were considered to be strong contenders for "King of Drama" in 2018 because of their large-scale production and strong lineup. Although the playwright quickly refuted rumors such as "shifting files" and "withdrawing films", both dramas have not been able to set a file, which is also very puzzling to the audience. Nowadays, more famous actors and actresses who are regarded as "movie coffee" are sure to participate in the shooting of big screen productions next year, but it is worth noting that the attitude of the market towards "big productions" and "big IP" has become calmer, and they should be more careful in choosing plays.

< strong > the major drama has not been scheduled for a long time, and the reason is intriguing < / strong >

although the claim of "postponement" has been denied, judging from the current situation, it is also an indisputable fact that the Ruyi's Royal Love in the Palace Initiative still cannot set a schedule. Coincidentally, Fan Bingbing led the "win the world" also fell into the embarrassment of not having a fixed file. The figure of "winning the world" has appeared in many satellite TV invitations before, but who will win in the end and when will it be broadcast? Or is it being "withdrawn" as rumored?

the rumors gradually dissipated after the official Weibo of "win the World" also issued a "non-existence" statement. But two head dramas, which are regarded as "big production" and "big card", are overshadowed by similar rumors for intriguing reasons. In recent years, Big IP has always been the focus of the TV market, and the lineup led by famous actors has often attracted more attention from TV stations, online platforms and audiences, but reality tells us that the combination of "Big IP+ production + Big Card" no longer seems to be a panacea-at least not as easy as it used to be.

< strong > is it really that simple? < / strong >

"the royalties for a single episode are 9 million yuan, and the total royalties for the network station are 1.35 billion yuan." the data of "Ruyi's Royal Love in the Palace" is very eye-catching, and "Zhou Xun's return to the screen" is the biggest attraction. Judging from the popular works on the screen in recent years, whether it is Zhou Xun, Fan Bingbing, Sun Li or Yang Mi, Zhao Liying, Dahua and Xiaohua almost have a popular costume IP drama. The success of these IP dramas makes more movie cafes see the vast market for TV dramas. As a result, Tang Wei also announced to join the Biography of Sun Ruowei, Princess of Daming, and Chen Kun will also contribute to the costume play "Huang Quan". The war drama "get away with the impossible". It is rumored that Zhang Ziyi will also film "Imperial Industry"....

is it really that simple for a big shot to return to the screen? Sell for a good price like Ruyi's Royal Love in the Palace, watch high ratings like the Legend of Wu Meiniang, and earn enough topics like Peach Blossom for three generations? Now it seems that this is the good wish of the producer and the actors, and it is not so easy to realize it. The "narcissism without self-admiration", which made a fuss over matting at the beginning of the year, is another example. Although it was disclosed as the highest-paid film and TV series last year in Huatze's annual report, the reputation of both Zhong Hanliang and Angelababy actors suffered a serious setback.

for producers, invite big names to come out, especially those who have been away from TV dramas for many years or whose output is not high, so that they can have more room for operation from attracting investment to selling dramas, but at the same time, due to the increase in production costs, the risk will also be greater. For actors, returning to the screen from the screen, in fact, the type of audience is different, and the means of expression are also different, to use their own inherent image and performance to compete with the audience's imagination of the protagonist of IP.

win the audience's imagination by acting? Of course, the actors are full of confidence, but there are too many examples of criticism. Is it really necessary for actors to just focus on the so-called "big IP"? This year, Sun Li dominated the whole of September with an original play, "the full Moon"-choosing the right work and role is more reliable than pursuing "Big production" and "Big IP".

Edit: mary