The State Administration of radio, film and television and other five ministries and commissions jointly issued heavy policies, and the reform of cultural enterprises will be implemented by classification

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At present, this document has not been made public, only a brief message issued by the office of the central leading group for the supervision and administration of state owned assets of cultural enterprises on the official website of the Ministry of finance. This means that the in-depth classification reform of state-owned cultural enterprises has begun.

At present, this document has not been made public, only a brief message issued by the office of the central leading group for the supervision and administration of state owned assets of cultural enterprises on the official website of the Ministry of finance

Not long ago, the five central ministries and commissions issued the opinions on deepening the classification reform of state-owned cultural enterprises. This means that the in-depth classification reform of state-owned cultural enterprises has begun

Some authoritative scholars once proposed that we should rethink the reform of state-owned cultural enterprises: first, we should not copy the ideas of state-owned enterprise reform; Second, we should refine the classification of state-owned cultural enterprises; Third, the orientation of the reform should be reconsidered

According to some information, it is not difficult to see the following characteristics of the new policy

First, high specification and significance

The opinions were jointly studied and issued by five ministries and commissions: the Publicity Department of the CPC Central Committee, the office of the central leading group for network security and informatization, the Ministry of finance, the Ministry of culture, and the State Administration of press, publication, radio, film and television

Second, the opinion is to refine and promote the previous central policy

The central government's policies are embodied in the previous two documents:

1. The guiding opinions of the CPC Central Committee and the State Council on deepening the reform of state-owned enterprises (Zhong Fa [2015] No. 22): state owned enterprises are divided into commercial and public welfare categories, treated differently and reformed in classification

2. The guiding opinions on promoting state-owned cultural enterprises to put social benefits first and realize the unification of social benefits and economic benefits (ZBF [2015] No. 50) issued by the general office of the CPC Central Committee and the general office of the State Council: it is clear that the assessment weight of social benefit indicators should account for more than 50%

3、 Cultural enterprise reform has particularity

The document uses the word "actively and steadily promote" to express the attitude towards the reform of cultural enterprises

The central leading group for the supervision and administration of state-owned assets of cultural enterprises pointed out that "under the general framework of the reform of state-owned enterprises, we should fully reflect the requirements of cultural exceptions and link up with the functional definition and classification of state-owned enterprises."

4、 The reform of cultural enterprises will be implemented in different ways

According to the strategic positioning, function, reform and development status of the enterprise and its main business and core business scope, state-owned cultural enterprises are divided into five types, treated differently and reformed according to classification, so as to ensure the preservation and appreciation of assets and enhance core competitiveness

The five types are: news and information services, content creation and production, communication channels, investment and operation, and comprehensive management

5、 This reform will highlight the "enterprise" side

The central leading group for the supervision and management of state-owned assets of cultural enterprises proposed:

According to the requirements of the functional definition and classification reform of state-owned cultural enterprises, we will continue to improve specific plans such as performance appraisal, leadership management, and income distribution system reform, put forward targeted and differentiated policies and measures, and effectively implement them

Then, after the cultural state-owned enterprises are divided into five categories, what specific measures may be applicable to different categories

Based on the previous documents of the Central Committee, I made several generalizations: measures for news service enterprises

1. The adjustment of media structure, institutional innovation and media integration are from addition to integration

2. Separate undertakings from enterprises

3. The collection and compilation shall be separated from the operation, and mixed compilation shall be prohibited

measures for content creation and production enterprises 1. Listed state-owned holding companies are encouraged to inject all eligible assets into listed companies

2. Explore the capital ties or project cooperation of state-owned cultural enterprises, and carry out various forms of cooperation with private cultural studios, private cultural brokerage agencies, online literary and art communities, etc

measures for communication channel enterprises

1. Highlight safety, progressiveness, innovate operation and management mechanism, and promote cross regional mergers and acquisitions

2. Radio and television transmission network enterprises should actively adapt to the new situation of the rapid development of the Internet and the in-depth promotion of the integration of the three networks, give play to the role of the "firewall" of the radio and television transmission network, speed up network integration and intelligent construction, promote technological transformation and business upgrading, and establish interconnected, safe and controllable national digital cultural communication channels

measures for investment and operation enterprises

1. We will explore strengthening the supervision of state-owned cultural assets by focusing on capital management, select some wholly state-owned cultural enterprise group companies, and carry out the pilot of restructuring into state-owned capital investment and operation companies

2. Establish a national cultural investment holding company, as a state-owned capital investment and operation company, to implement joint restructuring and resource integration of some central cultural enterprises

Attachment: full text of the official website of the Ministry of finance

In order to implement the guiding opinions of the CPC Central Committee and the State Council on deepening the reform of state-owned enterprises (Zhong Fa [2015] No. 22) and the notice of the general office of the CPC Central Committee and the general office of the State Council on printing and distributing the guiding opinions on promoting state-owned cultural enterprises to put social benefits first and realize the unification of social benefits and economic benefits (Zhong Ban Fa [2015] No. 50), in July 2016, the Publicity Department of the CPC Central Committee The office of the central leading group for cybersecurity and informatization, the Ministry of finance, the Ministry of culture and the State Administration of press, publication, radio, film and television jointly studied and issued the opinions on deepening the classification reform of state-owned cultural enterprises (ZSF [2016] No. 22), and made specific arrangements for all relevant departments to deepen the classification reform of state-owned cultural enterprises

First, promote actively and steadily. Under the framework of the reform of state-owned enterprises, we should fully reflect the requirements of cultural exceptions and link up with the functional definition and classification of state-owned enterprises

The second is to distinguish and classify policies. According to the strategic positioning, function, reform and development status of enterprises and their main business and core business scope, state-owned cultural enterprises are divided into five types: news information services, content creation and production, communication channels, investment and operation and comprehensive management. They are treated differently and reformed by classification to ensure the preservation and appreciation of assets and enhance core competitiveness

Third, we should do a good job in organization and implementation. According to the requirements of the functional definition and classification reform of state-owned cultural enterprises, we will continue to improve specific plans such as performance appraisal, leadership management, and income distribution system reform, put forward targeted and differentiated policies and measures, and effectively implement them

editor: Yvonne