Online games are implanted in movies, online games, movies penetrate each other into a trend

& ldquo; online game is a & lsquo; basket & rsquo;, can put anything in it. & rdquo; the evaluation of an online game player reveals the current role of online games & ldquo; platform & rdquo;. On August 12, the romantic fashion comedy "very perfect", which was made by the perfect time and Space Group, which started as a game, was unveiled in advance at Broadway Studios in Shenzhen. Among them, the game "Hot Dance Party" implanted in "perfect" has attracted the attention of the media. Some analysts pointed out that the mutual penetration of online games platform and film platform will become a trend.

< strong > online games implant movies < / strong >

< strong > < / strong > there are precedents in Europe and the United States for adapting games into movies. From biochemical Evil to Tomb Raider, they are all examples of successful commercial films. However, in the domestic film industry, game movies have always been in the gap. This time, perfect time and space invested 50 million yuan to invite stars such as Zhang Ziyi and Fan Bingbing to make a romantic fashion comedy "very perfect", which is particularly fresh because of a large number of visual special effects. It is reported that this film is based on part of the creativity of online games.

Sophie (Zhang Ziyi), the heroine in the film, is a cartoonist full of ingenuity. She draws her story into a comic book. In the process of fighting for love, she often falls into her own fantasy world, and these fantasies are accomplished through a large number of visual effects. Sophie's two important animated characters & mdash;—“ memory Boy & rdquo; and & ldquo; Little Girl & rdquo;, appear in the most wonderful part of the film. The lovely image of this animated couple is combined with the romantic comedy story performed in this film. The perfect and tacit interaction between the real person and the animation gives people the feeling of immersion, the intersection of the virtual and the real, and is full of imagination.

it is reported that the film took more than five months to complete the special effects by more than 30 domestic and foreign experts from Xingxing Digital Entertainment Technology (Beijing) Co., Ltd. The company has done visual effects for the films Red Cliff, the King of Kung Fu and Angels and Demons. Compared with three-dimensional animation, two-dimensional hand-drawn animation is more difficult, because hand-drawn art is a hand-drawn, there will be 12 to 24 different pictures per second. According to reports, all the two-dimensional animations in the film are created by Chinese-American BettyTang, a two-dimensional hand-drawn animation producer. BettyTang, from California, has worked on films such as Lion King 2, Prince of Egypt, Winnie the Pooh and the Simpsons.

< strong > reactions vary < / strong >

it is rare for a movie to bring together so many visual special effects techniques. However, some people in the media have questioned this: ldquo; in the film to add online games, is only intended by investors to do advertising for online games, just like product placement advertising, its commercial purpose is very obvious. & rdquo;

in response, the producers denied that the special effects in "perfect" appeared as a tool to assist the film in storytelling, adding a visual pleasure to the audience, and all the special effects were served around the plot.

according to the analysis of the industry, the development of the online game industry to the direction of multi-platform operation is one of the trends in the future. A popular online game can not only provide creative copyright for movies, books, musicals and other entertainment products, but also provide audiences for the traditional entertainment industry. Online games as a ldquo; key & rdquo;, can get through all aspects of the entertainment industry, thus obtaining the value that the whole industrial chain can create, which is one of the main reasons why the investment community is optimistic about online games.

Zhu Qi, president of the perfect time and Space Group, said that he hopes to take games as an opportunity to enter different entertainment markets and achieve synergy.

< strong > the trend of online games and entertainment marriage < / strong >

an industry insider analyzed that taking online games as an opportunity to open up all aspects of the entertainment industry will become a trend in the future development of online games.

it is reported that 2009 is the first decade for China's online game industry, and the actual revenue from online games has reached 18.4 billion yuan, a year-on-year growth rate of 76.6 percent. However, ten years ago, no one could have imagined that China's online games could become the industry with the largest output value, the highest income, the thickest profit margin, the largest number of listed companies, the highest contribution to related industries and the broadest investment prospects among all forms of Internet industry.

in terms of consumption scale, the number of domestic game players has exceeded 40 million, with an average of 1 game player for every 8 netizens; from the perspective of the industry, there are more than 1,000 domestic game industry companies, and 9 listed companies (overseas). The total cash reserve has exceeded US $4 billion, and the number of companies with a market capitalization of more than US $1 billion has reached 6. From the perspective of growth prospects, the output value scale and growth rate of online games rank first among all Internet industry forms. Compared with the global $50 billion game market, China accounts for only 7 per cent of the total output value of online games. Chinese online games can not only be satisfied with the world's largest consumer market, but also strive to become a leading producer of online games in the world.