Eggs not in one basket Film and Television companies have achieved remarkable results in exploring non-box office revenue.

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While "Wolf Warriors 2" and "Iron fist of Shame", the two top two domestic films at the box office this year, Light Media invested through holding companies Orange Image and Cat's Eye Film, and the proportion was not the highest, resulting in limited benefits. According to Wanda Film's report in the third quarter of 2017, Wanda Film's revenue in the first three quarters was 10.185 billion yuan, an increase of 20.72 percent over the same period last year. The net profit attributed to shareholders of listed companies was about 1.264 billion, up 10.29 percent from the same period last year.

the rising effect of popular films on stock prices is still there, and the trend of many high-quality films gathering in hot stalls continues unabated. Under the influence of these unstable factors, whether it is live entertainment, derivative licensing and sale, or live video broadcast, these different forms of non-box office revenue occupy a more and more important position in the revenue of listed film and television companies.

original title: explore the eggs of listed film and television companies with effective non-box office receipts.

recently, a number of listed companies in the film and television industry have released their reports for the third quarter of 2017. Most of these companies did well in the first three quarters and did not have the same ups and downs as summer films.

if you only look at the box office data, the 2017 summer vacation is a shot in the arm to the Chinese film market, which has been in the doldrums for a year, but if you contact a single film, you will find that the box office success is largely due to the success of Wolf Warriors 2. In addition, domestic blockbusters such as "Legend of Wukong", "II: Shura Battlefield", "Peach Blossom for three generations" and "Psychological Crime" have not achieved the desired results, and the highest ones have not exceeded 700 million at the box office, and very few have exceeded 500 million.

however, since Wolf Warriors 2 is officially offline only on October 28, Beijing Culture, which participated in the guaranteed release, is expected to disclose it in the fourth quarter. Therefore, it is not clear how much revenue such a phenomenal film will bring to the guaranteed distributor.

under such circumstances, Light Media's third-quarter report announced that the company's net profit attributable to shareholders of listed companies in the first three quarters was 628 million, an increase of 8.28% over the same period last year. After deducting non-operating profit and loss, the net profit was 452 million. At the same time, it was also announced that the operating income in the first three quarters was 1.549 billion yuan, an increase of 30.52% over the same period last year.

such achievements are not outstanding compared with last year and the year before last. What's more, in the product business category, the film business, which used to account for the largest part of the film business, has a main business income of 1.1 billion yuan and a gross profit margin of only 37.5%. Between 2013 and 2016, the gross profit margin of the light film segment can exceed 40%, which has always been the business with the largest and fastest growth in light revenue.

the revenue data of Light Media in the first three quarters

due to the control of" Mermaid "," Big Fish and Begonia "and other films, a good choice of films has always been the most intuitive impression of the light media. However, this year, "wreaking havoc" controlled by Light Media did not become a big winner of the Spring Festival. "the dedication of suspect X" grossed only 400 million at the box office, the high-quality animation "Dharma Protection" grossed just over 80 million, and "three generations and Ten Mile Peach Blossom" also stopped at 500 million. While "Wolf Warriors 2" and "Iron fist of Shame", the two top two domestic films at the box office this year, Light Media invested through holding companies Orange Image and Cat's Eye Film, and the proportion was not the highest, resulting in limited benefits.

it is worth noting that although the gross profit margin of LightMedia in terms of live video broadcasting has dropped slightly this year, its total number has nearly doubled, which is related to the previous integration of oligomerization technology and the incorporation of more live video revenue in this issue. In terms of cat's eye movies, when cat's eye and Weiying merged into a new company, cat's eye Weiying, the 30.11% stake originally held by light will also be changed to 19.83%. As the company has more than 50% of the online ticketing market, it will also have an impact on the box office of future films.

Light Media's revenue in the first three quarters constitutes

in contrast to Huayi Brothers, when the light is in the layout of non-film industry and ticketing terminals, Huayi does not do much in these areas. In the first three quarters, Huayi Brothers' operating income rose 12.44% to 2.419 billion yuan, while the net profit attributed to shareholders of listed companies fell 3.35% year-on-year to only 601 million yuan. It is particularly noteworthy that in the third quarter, the net profit was only 170 million yuan, down 46.44 percent from the same period last year.

the film and television entertainment section is still the main source of revenue for Huayi Brothers, with revenue of more than 1.8 billion up 13.23% compared with the same period last year. In the report, Huayi Brothers attributed the increase in revenue from the film and television entertainment section to the company's release of "Wrestling!" Father "," Journey to the West "," Young Babylon "," Beautiful accident "," fantastic Master "," Interstellar Agent "and other films. Especially its release of "Wrestling!" "Dad" grossed 1.295 billion yuan, making it the highest-grossing non-Hollywood imported film in the mainland.

also has a steady income, and Wanda Film, which has been suspended from trading because of a major asset restructuring since July 4. According to Wanda Film's report in the third quarter of 2017, Wanda Film's revenue in the first three quarters was 10.185 billion yuan, an increase of 20.72 percent over the same period last year. The net profit attributed to shareholders of listed companies was about 1.264 billion, up 10.29 percent from the same period last year.

the steady increase in revenue in the first three quarters of Wanda Film has a lot to do with the layout of Wanda Film in cinemas. Wanda Film has opened 478 cinemas with 4211 screens. It has a market share of more than 13.6% in the mainland. It has the largest market share in mainland cinemas and maintained steady growth. In the third quarter, 23 new cinemas and 221 screens were added in the third quarter. In the third quarter of this year, driven by Wolf Warriors 2, it generated more than 12 billion yuan at the box office in July and August, bringing more revenue for Wanda films than last year.

Wanda Film also said that it will speed up the layout development of the studio and increase non-box office revenue. Previously, in the semi-annual report, Wanda Film stressed that non-box office revenue accounted for 36%, which was not specified in the third quarter report.

Edit: xiongwei