The "14th five year plan" for cultural and tourism development in Jiangxi Province

  This plan is formulated in combination with the actual situation of our province. The planning period is from 2021 to 2025, and the long-term vision is to 2035.
# Chapter I opening a new stage of high-quality development of culture and Tourism
Since the 13th five year plan, our province has accelerated the construction of a strong cultural and tourism province, and the development of culture and tourism has made steady progress and prosperity. Standing at the historical intersection of the "two centenary goals", we urgently need to further strengthen our cultural confidence and strive to write a new chapter of the era of great development and prosperity of Jiangxi culture and tourism in the new journey of building a socialist modern country in an all-round way.
## Section I development foundation
  The development of culture and tourism has provided strong support for our province to build a moderately prosperous society in an all-round way. During the 13th Five Year Plan period, literary and artistic creation flourished and developed, and a number of excellent works were launched; The public cultural service system has been continuously improved, major cultural facilities such as the provincial cultural center have been completed and operated, and the service efficiency has been greatly improved; The protection and utilization of cultural relics have been comprehensively promoted, and a number of national models have been formed; The intangible cultural heritage has been effectively protected and inherited, and three national cultural and ecological protection (experimental) areas have been created; The cultural industry and tourism have developed healthily and rapidly, and the industrial scale and market competitiveness have been effectively improved; Cultural and tourism products are more high-quality and rich, with 5 national 5A tourist attractions added, and the brand construction of "Jiangxi scenery is unique" has made remarkable achievements; The "going out" of culture continues to advance, and the influence of Ganpo culture continues to increase. The reform of the system and mechanism in the field of culture and tourism has been deepened, culture and tourism have accelerated their integration and mutual promotion, the development foundation has been more stable, the operation and management system and mechanism of key state-owned scenic spots have been continuously improved, and the reform "dividends" have been continuously released. Culture and tourism have become an important support to meet the needs of people for a better life and promote high-quality leapfrog development, and their status and role in the overall work of our province have become increasingly prominent.
![]( http://zfgb.jiangxi.gov.cn/picture/0/162629393e10420da45b679522c52ee8.png "Bulletin No. 21, 2021")
## Section II facing the situation
The "14th five year plan" period is a critical period for our province to build a stronger cultural and tourism province with more influence. The development of culture and tourism is facing new situations, new opportunities and new challenges. Internationally, the world today is undergoing great changes that have not been seen in a century. The concept of a community with a shared future for mankind is deeply rooted in the hearts of the people. At the same time, the international environment is becoming increasingly complex, and instability and uncertainty have increased significantly. Domestically, culture and tourism are not only important contents to stimulate domestic demand, prosper the market, expand employment and activate the domestic cycle, but also bridges and ties to promote the domestic and international double cycle. To meet the growing needs of people for a better life, we should comply with the development trend of digitalization, networking and intelligence, and provide more excellent literary and artistic works, high-quality cultural and tourism products. Entering the new development stage, the regional advantages of our province's cultural and tourism development have been further highlighted. National strategies such as the construction of the "the Belt and Road", the development of the Yangtze River economic belt, the rise of the central region, and Rural Revitalization have been superimposed, and national strategies such as the revitalization and development of the former Central Soviet area such as southern Jiangxi, the Poyang Lake National Independent Innovation Demonstration Zone, the Jiangxi inland open economic pilot zone, the Jingdezhen national ceramic culture inheritance and innovation pilot zone, and the Ganjiang new area have been integrated, It has a great spillover effect on the development of culture and tourism in our province. At the same time, the development of culture and tourism in our province is also facing the problems of imbalance and insufficiency. The total scale of culture and tourism industry is small, the innovation momentum of culture and tourism integration is still insufficient, there is a lack of high-level talents in the field of culture and tourism, and the modernization of culture and tourism governance system and governance capacity need to be further improved. In the face of challenges, our province's culture and tourism should coordinate development and security, prevent the impact of anti globalization and the risks brought by public emergencies such as the COVID-19, meet new tests and seize new opportunities.
  It is an important strategic fulcrum to help our province build a new development pattern across the country. We should have a deep understanding of the new situation, new tasks and new requirements faced by the development of culture and tourism in our province, accurately recognize changes, respond scientifically, take the initiative to change, cultivate opportunities in the crisis, open a new situation in the changing situation, stimulate new momentum with innovative development, deepen reform and stimulate new vitality, and create a new situation of high-quality development of culture and tourism in our province.
## Section III guiding ideology
  The mission and task of educating new people, promoting culture and displaying image, strengthening cultural self-confidence, enhancing cultural consciousness, accurately grasping the new development stage, thoroughly implementing the new development concept, and accelerating the construction of a new development pattern, with the theme of promoting the high-quality development of culture and tourism, the main line of deepening the structural reform of the supply side, the fundamental driving force of reform and innovation, and the fundamental purpose of meeting the people's growing new expectations of culture and tourism, We should coordinate culture and tourism, undertakings and industries, development and security, promote the soul of culture, give play to the role of cultural empowerment, promote tourism for the people, give play to the driving role of tourism, promote the integration of culture and tourism, strive to achieve innovative development, further enhance the soft power of Ganpo culture, and build a more influential cultural and tourism province.
## Section 4 basic principles
——Stick to the right direction. Adhere to the party's overall leadership over cultural and tourism work, firmly grasp the direction of advanced socialist culture, take the core values of socialism as the guide, consolidate the foundation and cultivate the yuan, uphold integrity and innovation, adhere to putting social benefits first, and realize the unity of social and economic benefits, so as to provide a fundamental guarantee for the high-quality development of culture and tourism.
——We should focus on the people. Respect the dominant position of the people, improve their cultural participation, stimulate their cultural innovation and creativity, effectively protect their basic cultural rights and interests, enhance their sense of acquisition, improve their satisfaction, and constantly realize their yearning for a better life.
——We will continue to deepen reform and opening up. Closely follow the new development stage, new development concept and new development pattern, highlight the problem orientation, promote the in-depth reform in the field of culture and tourism, strengthen the integration of reform systems, and give full play to the overall effect of reform. We will promote a high level of opening up in the field of culture and tourism, and strengthen cultural exchanges and cooperation with foreign countries.
——Adhere to integrated and innovative development. We should adhere to building tourism with culture and highlighting culture with tourism, improve the system and mechanism for the integrated development of culture and tourism, promote the in-depth integrated development of culture and tourism, promote the integration and mutual promotion of culture and tourism with other fields, and enhance the quality and efficiency of development. Highlight the core position of innovation, stimulate motivation, enhance vitality and release potential through innovation, give full play to the enabling role of scientific and technological innovation in the development of culture and tourism, and comprehensively shape new advantages in the development of culture and tourism.
——Adhere to the system concept. Coordinate development and security, urban and rural, online and offline relations, strive to consolidate the foundation, promote advantages, fill weaknesses and strengths, strengthen overall planning, promote the construction of a strong cultural province and a strong tourism province as a whole, and promote the systematic linkage and coordinated development of culture, tourism and the overall economic and social situation.
## Section V main objectives
By 2025, the soft power of Ganpo culture will be further improved, the degree of social civilization will be newly improved, the spiritual life of the people will be increasingly enriched, the role of cultural empowerment and tourism for the people and the driving role of tourism will be comprehensively strengthened, and cultural undertakings, cultural industries and Tourism will become a strong driving force and important support for economic and social development and an important base for the national culture and tourism industry.
——The leading force of Gan Po culture has been improved. The role of socialist core values in rallying people's hearts has been further enhanced, the red gene has been better inherited and carried forward, and the level of social civilization has been continuously improved. Red, green and ancient cultural signs are more distinctive. Socialist literature and art flourished and developed, and a number of excellent stage art, art, film and television works that eulogize the new era, reflect new achievements, and represent the cultural image of Jiangxi were launched. The pace of "going out" of Jiangxi culture has accelerated, and the international communication and influence of Gan Po culture have further improved.
——The protection, inheritance and utilization of cultural heritage have been newly enhanced. Build the Jingdezhen national ceramic culture inheritance and innovation pilot zone and create a new platform for foreign cultural exchange. The inheritance and development of traditional Chinese medicine culture has achieved remarkable results. Cultural relics, intangible cultural heritage and ancient books should be systematically protected. The inheritance, innovation and development of red culture and excellent traditional culture are at the forefront of the country.
——New progress has been made in the standardization and equalization of public cultural services. The public cultural service system has been improved, the service efficiency has been further improved, and the supply of cultural and tourism services has been significantly enhanced. We will basically establish a modern public cultural service system that integrates urban and rural areas, balances regions, and equalizes people, so that the people can enjoy a richer, richer, and higher quality spiritual and cultural life.
——The competitiveness of the cultural industry has gained new advantages. The modern cultural industry system and market system are further improved, the supply of high-quality cultural products is further expanded, more high-quality cultural products enter the international and domestic markets, and cultural consumption is more vigorous. The proportion of added value of culture and related industries in GDP (regional gross domestic product) has been continuously increased, and the supporting and driving role of cultural industry in national economic growth has been better played.
——The contribution of tourism has reached a new level. The tourism system is more sound, and the brand image of "Jiangxi scenery is unique" is more popular. The number of domestic and inbound tourists has increased steadily, the tourism income has been continuously improved, and the comprehensive contribution of tourism to the national economy has been continuously improved. Remarkable achievements have been made in the construction of the whole region tourism demonstration province. A number of high-quality national tourist attractions and resorts with Gan Po characteristics have been added to build it into the first choice of red tourism, the most beautiful ecotourism destination, the place of experience of Chinese excellent traditional culture, and a world-renowned tourism destination.
——The modern governance system and governance capacity have been newly improved. Cultural undertakings