Lu Xin Ruihao wholly-owned acquisition of AAM to create the world's leading cinema technical service platform

< strong > set foot in cinema software for the first time to provide all-round cinema technical support < / strong >

this acquisition perfectly matches Ruihao's existing enterprises and investment portfolio in the film technology industry. Ruihao already has a solid foundation in 3D and 4D technology assets, and this time it has invested in the field of software solutions for the first time. AAM will provide a centralized platform and software development resources for Ruihao's business, bringing the most innovative cinema technology solutions to the global cinema market.

"Mr. Jiang Dong, chairman of Lu Xin Ruihao, said-this is an excellent time for Lu Xin Ruihao. Acquisition opportunities for high-quality assets like AAM are rare. We appreciate AAM's performance, customer base, product line and team quality since its inception. Lu Xin Ruihao's goal is to provide services to the global cinema industry with state-of-the-art technology, and AAM is a major piece of the puzzle to achieve this goal. "

"AAM CEO John Aalbers said -" this is good news for AAM, our employees, customers and partners. Lu Xin Ruihao has the vision and resources to lead AAM to climb another high-rise building. With the support of Luxin Ruihao, AAM can continue to lead and promote the development of global cinema software and bring more value-added software solutions to our customers.

< strong > Development layout continues to expand to create the world's leading cinema technology service platform < / strong >

this acquisition is in line with Lu Xin Ruihao's corporate strategy, and will help Lu Xin Ruihao expand its development territory and build the world's leading cinema technology service platform company.

"Mr. Thomas H egh, founder of AAM, said -" with the improvement of software technology, the cinema industry is entering a new era. Lu Xin Ruihao has a unique vision of the role of software in cinemas and has enough resources to make it happen. Coupled with the strength of Lu Xin Ruihao in China, AAM will be able to realize its maximum potential. I look forward to seeing AAM thrive in the coming year, and I wish the management team and employees continued success in their new home.

< strong > Service breadth continues to reach more than 10,000 screens across the country < / strong >

soon, Lu Xin Ruihao will use its existing influence in China to improve AAM's sales access ability and deployment and support ability in the region. AAM products have managed about 10000 screens in China, including customers such as Wanda, Shanghai Film and so on. AAM believes that with the support of Lu Xin Ruihao and his influence at home, he can be more successful. AAM's London headquarters will continue to serve customers outside China.

about ArtsAlliance Media ArtsAlliance Media (AAM) is the global leader in digital cinema software and services. It can provide a wide range of solutions for projectors to help them reduce costs, improve efficiency, and enhance their customers' viewing experience.

its software reaches more than 40000 screens worldwide, while AAM's Network Operations Center (NOC) supports thousands of screens.

AAM has recently launched Thunderstorm (www.aamthunderstorm.com), a unique online market for cinemas that allows projectors to browse the latest technologies, enabling them to increase revenue and improve interaction with customers.

AAM has a long history of financing the cinema industry. As one of the pioneers of the virtual copy fee (VPF) mechanism, AAM has helped speed up the digitization of cinemas around the world.

< strong > about Lu Xin Ruihao < / strong >

Luxin Ruihao was jointly established in 2013 by Shandong Luxin Culture Industry Venture Capital Co., Ltd and Guangzhou Ruihao Optical Technology Co., Ltd., headquartered in Qingdao, Shandong Province. Lu Xin Ruihao provides overall solutions for cultural and entertainment equipment, including R & D, production, installation and sales of cinema 3D/4D equipment, integration services of cinema equipment and software, interactive technology of VR/ e-sports, etc.; business scope covers the whole industry chain of digital cinemas, with major customers in cinemas, theme parks and entertainment and leisure industries. Integrating culture, technology and financial services, Lu Xin Ruihao is committed to becoming a global leader in the cultural and entertainment equipment industry.

Lu Xin Ruihao's holding or participating companies include industry well-known companies such as MediaMation (the world's leading 4D cinema system and interactive technology integration service provider) and France's Volfoni (the world's leading 3D cinema technology brand). The company has customers in Wanda, Jinyi, Dadi, Cinemex, Cine Columbia, TOHO Cinemas and other domestic and foreign mainstream cinemas, as well as Disney, Universal Studios, Marvel, Legoland and other theme parks.

Edit: mary