Video network self-produced dramas have entered a mature stage, and the concept of speculation and IP sales have almost failed.

the investment of major websites in homemade dramas has entered a mature period. Youku and iqiyi no longer pursue big-name actors, traffic stars and so-called "best-selling" stories as they did in the past, but they still won the favor of the audience.

the investment of major websites in homemade dramas has entered a mature period. Youku and iqiyi no longer pursue big-name actors, traffic stars and so-called "best-selling" stories as they did in the past, but they still won the favor of the audience. In contrast, Apostle 2, a partnership between Tencent and TVB, is questionable.

< strong > the competition is fierce. < / strong >

< / strong >

it may be a bit of an exaggeration to say that this year is the "heyday" of domestic online dramas, but it is true that by September, a lot of fine works have emerged in this year's online drama market. From "the Ghost blowing the Lantern in the Ancient City" at the beginning of the year to the popular dramas such as "undocumented Crime" and "murder in the Night", plus two Hong Kong-made films "Anti-Triad" and "Apostle 2", these dramas are not only watched by a large number of people, but also have an excellent reputation in the eyes of the audience. for example, "chasing the Night" has been rated by nearly 50,000 people on Douban, scoring a high score of 9.1. This figure can only be compared with recognized divine dramas such as the Qin Empire and the Ming Dynasty 1566, which is a miracle.

recently, the three highly popular online dramas "undocumented Crime", "the pursuit of the Night" and "Apostle 2", which have been broadcast at the same time, are from the three major video platforms-iqiyi, Youku and Tencent. Among them, the good reputation of the first two suspense dramas is less controversial, on the contrary, it is "Apostle 2", which was thought to be able to take the first place in the recent online drama, with mixed praise and criticism.

At the same time, the show is also very popular in the mainland, when the click-through rate was not too much, it created hundreds of millions of hits. At a time when TVB is in decline, it has indeed created a rare phenomenon, and even Xu Shaoxiong, who plays a supporting role, is very popular with the role of "Brother Happy."

has such a good commercial prospect, so it makes sense to make a sequel. But by the time the sequel was finalized, TVB lovers Lin Feng and she Shiman had already left the nest. As a result, the new investor Tencent turned the play into a prequel.

probably the lack of leading actors and actresses will really affect the impression of the audience of the first movie. The score of this show does not reach the 8.1 score of the first film, and the current score is only 7.7-of course, the 7.7 score is already very high. At least it is much better than the 3 points and 4 points of Xianxia, Xiuzhen and other dramas in recent years. However, in this year's popular dramas, the "high score" of 7.7 points is not even in the first echelon-it is really "the heyday of online dramas".

< strong > High-quality online dramas gather together to explain the maturity of homemade dramas on the website < / strong >

Why have so many boutique dramas suddenly emerged this year? The main reason is that the major websites' investment in homemade dramas has entered a period of maturity. In choosing themes and actors, Youku and iqiyi no longer blindly pursue big-name actors and so-called "best-selling" stories as they did in the past. "Crime without proof" has the original novel, and its original author has a good reputation in the suspense novel circle, but it is still a minority; "pursuing the killer in the white night" is even an original script, and neither of the two plays has any "flow Xiaosheng", but it still wins the favor of the platform.

on the contrary, the cooperation between Tencent and TVB makes people have some doubts. It is well known that TVB dramas have a very unique Hong Kong flavor. Can Tencent accurately grasp the characteristics of Hong Kong-made dramas? This probably takes a long time to run-in. Of course, in fact, TVB is only one of the copyright parties that Tencent Video cooperates with, and there is nothing wrong with how they cooperate and what series they cooperate with. It's just that while other video sites have begun to look away from the so-called hot IP, focusing on content and even originality, Tencent is still clinging to a pile of hot IP rights-the profit from the eight Ghost Lamp series may be enough to eat for years. But then what?

another lesson is that "AD 1871", which iqiyi valued before, is not only regarded as "fake ghosts blowing lights", but also embarrassed by word-of-mouth and click-through rate. This is not a bad thing. Iqiyi's "reversal" of "crime without proof" this year not only shows that speculation in concepts and selling IP has almost failed in the field of online dramas, but also proves the importance of high-quality scripts and reliable actors. If iqiyi and Youku continue to do online dramas as they do in the future, Tencent, which relies on IP to enjoy the cool, may not be so calm

Editor: mary