The marketing of unauthorized game products aimed at "Journey to the West" has been taken off the line.

全文约0字，阅读需要0分钟

Perfect World said in the letter of complaint, "in the Chinese mainland area, the mobile game 'Journey to the West' jointly issued by Perfect World and Juli Mutual Entertainment is the only legitimate mobile game authorized by Stephen Chow and Tsui Hark's film 'Journey to the West'. Any other mobile game products that use the relevant name of" Journey to the West "and claim to be adapted from the film have not been legally authorized by the film copyright owner, as a global enterprise that has always attached importance to intellectual property rights. Any act that infringes upon the rights of the company will be investigated to the end.

although there is a serious polarization in the evaluation of "Journey to the West", this film is undoubtedly the most important work in the Spring Festival. Today, when the film and television works are more and more closely related to the game industry, many games take advantage of the wind of traveling to the west to seize this marketing opportunity.

original title: which games are hot about Stephen Chow's Journey to the West aimed at this marketing hot spot?

although there is a serious polarization in the evaluation of "Journey to the West", this film is undoubtedly the most important work of the Spring Festival. Today, when the film and television works are more and more closely related to the game industry, many games take advantage of the wind of traveling to the west to seize this marketing opportunity.

Mobile games of the same name and page games are launched simultaneously

at the same time of the release of "Journey to the West", genuine authorized page games and mobile games are also launched to players at this time.

Let's start with mobile games. At the press conference of "Journey to the West" on November 8 last year, it was also announced that the film and Perfect World will launch genuine licensed mobile games of the same name. Finally, the mobile game "Journey to the West" was developed by Perfect World and jointly issued by Juli Mutual Entertainment and Perfect World.

Perfect World is a veteran manufacturer in the game industry. The company's business covers Perfect World games and Perfect World film and television, and has launched client-side online games and mobile games such as "Perfect World", "Swordsman" and "Sculpture Warriors". And Juli Mutual Entertainment is a new face, but I believe no one will feel strange when it comes to the "SUNING" behind this company. Juli Mutual Entertainment belongs to SUNING's cultural and creative section.

"Journey to the West" page tour is operated by 37 games. 37 games also have rich experience in the operation of film and television themed game products. in the past year, 37 games have launched film games products such as "Nirvana in Fire", "three dozen White Bone essence" and "Wu Shen Zhao Zilong".

Arena of Valor launched

(Luna Zixia fairy skin)

according to the introduction of the game, the gift package of "Love of a lifetime" will be on February 11th. The gift bag contains the supreme treasure skin of game hero Sun WuKong and the Zixia fairy skin of Luna. The full price is 1676 points and the discount price is 1340 points.

at the same time, this is also a love card played by Arena of Valor at the time of Valentine's Day. after all, the love story of Zixia Fairy and Zhizunbao in A Chinese Odyssey has been unforgettable to countless viewers until now.

counterfeit products run rampant

(movie poster)

for these infringing products, Perfect World has formally sent a letter of complaint to the Apple Store about the infringement of "Journey to the West", requesting Apple to remove the infringing games from the shelves.

in the game circle, there are numerous stories about taking the edge of the game in order to rub off hot spots and scrape the ball, but with the strengthening of copyright owners' awareness of protecting their rights and the gradual improvement of players' ability to distinguish pirated products, the living space of infringing games will become smaller and smaller.

Edit: vian