Chengdu's "E-sports dream": building a "mobile tourism city" with low house prices and high wages
Compared with Beijing, Shenzhen and other prosperous first-tier cities, Chengdu, which is located in the hinterland of the southwest, is actively developing the game industry with policy support and low cost of living, in order to build a "capital of e-sports". The policy support of the local government, the basic talents trained by colleges and universities, and the relatively low cost of living are all the factors that make Chengdu successful in the game industry.
Chengdu is taking advantage of policy support and low living costs to actively develop the game industry and wants to build a "city of E-sports". Now 42% of the graduates of Chengdu University of Electronic Science and technology choose to stay in Chengdu, compared with about 10% in the past
In the past, the destinations of graduates of Chengdu University of Electronic Science and technology were mainly the Pearl River Delta and Yangtze River Delta. Now 42% of graduates of Chengdu University of Electronic Science and technology choose to stay in Chengdu, compared with about 10% in the past
Compared with the prosperous first tier cities such as Beijing and Shenzhen, Chengdu, located in the hinterland of the southwest, is actively developing the game industry with policy support and low living costs to build a "city of E-sports"
In 2016, the scale of Chengdu's electronic information industry reached 480billion yuan, of which 51 game enterprises above the designated size achieved an operating income of 12.05 billion yuan, an increase of 43.5% year-on-year
"At present, Chengdu has become the first tier of domestic mobile tourism on a par with Beijing, Shanghai and Shenzhen." Said baolingguo, co-founder of Chengdu Baiyin times Technology Co., Ltd
< Strong > build a "city of E-sports" < /strong > < /p > The glory of the king, which has more than 200million registered users, was born in Tencent building in Chengdu high tech Zone. Around it, there are also well-known mobile game enterprises in China, including Nibiru, silver age, and Tianxiang interaction Undoubtedly, the game industry in Chengdu is developing very fast " Chengdu's mobile game industry can be tied with Beijing, Shanghai and Shenzhen as the first tier, which has a great relationship with local university resources, urban environment and government policies. " Bao lingguo said According to the agreement signed by Tencent and the Chengdu municipal government in March this year, Tencent will focus on the layout of the game e-sports industry in Chengdu and build the e-sports capital around the "glory of the king" developed by the Chengdu team The reporter noted that with the development of mobile game industry, many cities in China have proposed plans to build "E-sports town" or "E-sports city", including Zhongxian County in Chongqing and Yinchuan in Ningxia. Its main mode is to start with E-sports competition and gradually complete the upstream and downstream complete industrial chain of e-sports industry Baolingguo believes that at present, many local governments regard the mobile game industry as a new business form to change the mode of local economic growth, but from the perspective of the development mode of Chengdu mobile game industry, it is not overnight to succeed "Chengdu, as an important city of the mobile game industry, has actually experienced three stages: Game OEM - start of end game - outbreak of mobile game." Bao lingguo said First, Chengdu has a University of Electronic Science and technology. "One fifth of the founders in the game industry graduated from the University of Electronic Science and technology, which provides the most basic guarantee for Chengdu to occupy a place in the game field." Bao lingguo said Second, in the era of end-to-end travel, many companies in Chengdu have done OEM for game companies in coastal areas. "Chengdu has accumulated a lot of experience in game production during that period." He said Third, in 2011, Chengdu high tech Zone began to promote the mobile game and mobile Internet industry, attracting a large number of middle and senior personnel from end game companies such as Shanda, which enabled the mobile game industry in Chengdu to identify market opportunities "These people have experienced various stages of Chinese games, so they can find the direction more accurately when they transition from end-to-hand games." Bao lingguo said < Strong> talent is the key "Chengdu's electronic information industry first started with the software industry. At that time, it focused on technology research and development. Based on this advantage, around 2000, Tencent Jinshan and other well-known domestic Internet companies successively set up R & D teams in Chengdu, and cultivated a large number of local talents for Chengdu. Therefore, Chengdu now has a strong R & D advantage in the field of mobile games." Wang Yong said "Around 2011, Chengdu provided the largest policy and financial support for mobile game enterprises in China." Wang Yong said, "this has also attracted a large number of talents in the industry to choose Chengdu as the research and development base." In fact, today's Chengdu Tianfu Software Park entrepreneurship center is still one of the most important industrial platforms in the western region to carry out innovation and entrepreneurship services in the field of mobile Internet. In 2016, it attracted us $270Million in venture capital, and the total income of incubated and graduated enterprises in the park reached 3.3 billion yuan in 2016 Tianfu Software Park replied to reporters that they provided a series of preferential conditions for game entrepreneurial teams: < /p > Second, employees of the entrepreneurial team can apply for a youth apartment, with a monthly rent of up to 600 yuan, with air conditioning and bathroom Third, there is a professional entrepreneurship cultivation and guidance team At the same time, the policy support of local governments, the basic talents cultivated by colleges and universities, and the relatively low cost of living are all factors that enable Chengdu to succeed in the game industry It is very important to control the cost of playing games. "At present, there is no mobile game whose production cost is less than 10million yuan." Liuxiaochuan, the founder of Chengdu elephant interactive technology company, said that there must be a large amount of cash flow for investment in human resources, office work, research and development Compared with coastal cities, Chengdu has low housing prices and comfortable life, so many programmers choose to stay in Chengdu. Liu Xiaochuan also returned to Chengdu from Beijing to start his business after his resignation from Baidu in 2011 "In cities with low housing prices, employees are more down-to-earth." Liu Xiaochuan said, "in fact, the wages of most employees in Chengdu game companies are not much different from those in Beijing. But in Chengdu, a programmer can buy a room of one square meter for a month's salary, while coastal cities spend almost half a year's salary." In the past, the destinations of graduates of Chengdu University of Electronic Science and technology were mainly the Pearl River Delta and Yangtze River Delta. Now 42% of graduates of Chengdu University of Electronic Science and technology choose to stay in Chengdu, compared with about 10% in the past. "In the past two years, the proportion of University of Electronic Science and technology graduates staying in Chengdu has gradually increased, which is inseparable from Chengdu's industrial structure, livable environment, urban positioning and attention to the electronic information industry." Said liyanrong, President of the University of Electronic Science and technology "The vigorous development of Chengdu's game industry has also formed a benign interaction with the financial support of investment institutions." Zhang Zhenggang, Secretary General of the mobile Internet association of Chengdu high tech Zone, said that in the past three years, there have been no less than 30 funds active in Chengdu with the investment direction of mobile Internet and games. "The mobile game industry of Chengdu high tech Zone has also attracted the attention of listed companies and IPO institutions." editor: Mary
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