Only paying users can watch bilibili's heavyweight animation in January next year.

bilibili is slowly getting closer to the appearance of a commercial company.

there are no free lunches, and even bilibili, who has always been famous for free in the past, will start charging some of them in 2018.

according to a statement issued by bilibili, eight winter animations in January 2018 will implement the" pay first watch "mode. Among these animations, there are not only the latest Kyoto animation masterpiece Violet Eternal Garden, which produced "Light Girl", but also the sequel to "Magic Card Young Girl Sakura" after a 20-year interval. To watch these heavyweight works on time, users can choose to buy large monthly members or buy a single animation at a price of 10 yuan.

the reason for implementing "pay first watch" is that bilibili officially said that a number of copyright owners have made clear requirements that bilibili be consistent with other platforms in the industry, otherwise they will no longer cooperate with it. The other platforms in the industry here refer to iqiyi, Youku and Tencent Video, which will also purchase the rights of Japanese animation. Take iqiyi as an example, the third season of the new "Euphorbia Eaters" in the fall of 2017 will need to buy VIP to watch.

in order to reduce user dissatisfaction, bilibili announced that it would promote big members on January 1, 2018. At that time, you can become a big member of bilibili with less than half the original price.

although this is not the first time that bilibili has implemented the pay-first viewing system-the animations "full-time Master" and "Breaking the Sky" adapted from online novels can only be updated this week after payment-bilibili's move has caused a lot of controversy among the user community because it involves some of the most important animations in the winter of 2018.

some users said: "bilibili has started to pay, and he really can't afford to live these days." But some users said: "maybe the loyalty to bilibili is too high. I'm actually happy for it even if I have to pay for it."

of course, such plots are always familiar. Bilibili had previously promised that the authentic Xinfan would never add sticker ads, but later, due to the request of Tokyo TV, animations purchased from Tokyo TV were added with sticker ads.

in this regard, Chen Rui, chairman of bilibili, explained in Zhihu: "in the process, we have repeatedly proposed to replace patch advertising with other forms (such as the new contracting plan, peripheral sales, etc.), but it has not been recognized by the copyright owner." On behalf of bilibili, I apologize to all users because we don't have the ability to fully implement the promise we made in 2014 that the new authentic bilibii will never add a piece of advertising. "

Chen Rui was cautious about the prospect of commercialization at the offline event BML of Station B in July, saying: "I think bilibili's realization is still in a very early stage." But as a commercial company, bilibili needs to face the problem and pressure of profit sooner or later. It is precisely in the small changes of sticker advertising and paying to see first that bilibili either actively or passively moves closer to this goal.

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