Exploration and Thinking of China On-Demand Cinema Development Forum Opens

November 23, 2017, the theme is "Exploration." The China on-demand Cinema Development Forum of "Reform-looking forward to the second Film screening Market" will open grandly at the Ritan International Hotel in Beijing.

on November 23,2017, supported by the Film Technology Branch of China Film Distribution and projection Association, sponsored by the organizing committee of CinemaS Shanghai International Film Forum, and jointly sponsored by Beijing Huilian Tiandi Convention and Exhibition Service Co., Ltd., Guangzhou United Cinema Line, Fengting Xun, Aimu Film Group and other well-known organizations in the industry, the theme is "Exploration." The China on-demand Cinema Development Forum of "Reform-looking forward to the second Film screening Market" will open grandly at the Ritan International Hotel in Beijing.

the rapid development of China's film industry and the rapid growth of the box office have increasingly highlighted the importance of cinemas as the terminal of the film industry. The gestation and maturity of the film market, the continuous improvement of the demand for cinema and the subsequent intensification of competition have promoted the formation of the trend of market segmentation. From the point of view of distinguishing traditional cinemas, VOD cinemas have well answered the problems of the film industry, such as prolonging the film business life cycle, increasing the way of realization, expanding the post-film market, and so on.

< strong > policies frequently provide pain relief for the industry < / strong >

according to incomplete statistics, by the end of 2016, there were more than 5000 business premises providing film projection services on demand in China. The huge industrial collection forms a sharp contrast with the disorderly industry competition. The issuance, projection license and other licenses are complete, the film source is legalized, and the standardization of technical equipment such as projection equipment and billing system have become the three key points for the compliance construction of the VOD cinema industry.

measures for the Administration of projection and Distribution Services of VOD Cinemas and Cinema chains, notice of the State Administration of Press, publication, Radio, Film and Television on standardizing the Operation and Management of VOD Cinemas and Cinema chains on demand (draft for soliciting opinions) and a series of on-demand cinema industry documents, while sounding the horn of "legalization and standardization" of the VOD cinema industry from the policy level. It is also like layers of fine sieves to eliminate the yellow sand of the industry.

< strong > the key point is for practitioners to answer questions < / strong >

"although industry norms had a premonition that they would be promulgated at the end of last year, they were not expected to be so early and intensive. In fact, I personally think that it is necessary for the industry to have future norms for development, but I am still a little confused and a little at a loss in this situation." Said a cinema operator on demand. "the market has potential, development and regulation is what we want to see, and no one wants to invest their money in a disorderly and chaotic field. The most important thing for us is that copyright, technology and other important issues have a regulatory basis. In the future, we should not encounter random entrants who can find a place to buy some sofas and "steal" some gun version blockbusters in our industry. "

"investors and operators need to understand the policy, and all related people in the industry need to see the trend clearly. The original intention of our forum is to bring together authoritative experts, investors, operators and copyright parties of VOD cinemas at the initial stage of the standardization process of the industry, to jointly study the newly developed VOD cinema industry, and to explore the development ideas, market space, development trends and management strategies of VOD cinemas under technical norms, so as to provide guiding suggestions for the investment and operators of VOD cinemas. Promote the healthy and orderly development of the industry. " The person in charge of the China on-demand Cinema Development Forum said.

< strong > on Cross-border Fusion < / strong >

this year's China VOD Cinema Development Forum invited policy experts, opinion leaders and representatives of benchmarking enterprises to form a guest group to participate in the "theme Forum", "Development trend and content copyright Forum", "Innovation Operation Forum" and "Group discussion".

Forum schedule and distinguished guests:

China's VOD cinema industry is still in its adolescence, and Victor's troubles appear at the same time with the joy of youth. The curtain of the China on-demand Cinema Development Forum will be launched. Together, we will light up the future of Chinese on-demand cinemas with the thinking sparks collided by wisdom and experience.

Edit: mary