The introduction of films into the market for the Lunar New year is no longer a comedy.

in the two months starting from late November, it will be the most valued New year festival in the industry. Comedy features are not prominent, and commercial films have become mainstream.

original title: the New year is no longer a comedy

in the two months starting from late November, it will be the most valued New year festival in the industry. Since Feng Xiaogang's "Party An and Party B" opened the Chinese New year film festival in December 1997, comedy has been the main theme for quite a long time. However, in the coming Lunar New year, comedy features are not prominent, commercial films have become mainstream, and most of the domestic blockbusters have been released in February 2018, which is no longer a pure comedy.

< strong > Comedy enters the market with embellishment < / strong >

the prime time for the Lunar New year festival, which is generally considered to be mid-December. A few years after 1997, the concept of New year's Festival has just started. The cinema New year's Festival is limited to Feng Xiaogang's comedy every year, and comedy has gradually become the label of the New year's Festival. Combing through the upcoming New year's Day, there are also several comedy productions, but there are few pure comedies, and comedies have become the embellishment of the New year.

the first film featuring comedy during the Lunar New year festival was "I want to be Happy in crosstalk", which was released on December 1, with the main actors from Guo Degang's Deyun Society. It is said that crosstalk Guo Degang is a good hand, but it is not flattering to act in a movie. In March this year, the film "Happy Comedian" featuring Guo Degang and Yue Yunpeng was criticized.

there are several other comedy films in this New year festival, including "this is fate" led by Zeng Zhiwei, "Lobster Interpol" led by Wang Qianyuan and Yuan Shanshan, and "ex 3: goodbye ex" led by Zheng Kai and Han Geng. but these films are labeled as feature films or romance films, not pure comedies. Although the demon bell directed by Wu Junru is not a large-scale production, it has a good momentum and is a comedy to look forward to.

in the past, domestic blockbusters played the leading role in Chinese New year festivals, and imported films were rare. However, in the coming New year, a number of imported films have been quietly scheduled for release. On November 24, four imported films such as "Dream Journey", "assassination of the Gestapo", "the Witch fighting the Dragon" and "deadly calls" will be released. On December 1, six imported films such as fireworks, Twilight Paris, Viking: the Battle of Kings, Dark hour, four Bitch winners, and Schwarzenegger's aftermath of the Air crash are tentatively confirmed for release. Although these films are not released in mid-December, the fiercest New year holiday season, the addition of ten imported films may also change the competition for the Lunar New year.

< strong > Action Fantasy Film < / strong >

domestic blockbuster has always been the main hit during the Lunar New year. What can be called the domestic blockbuster is John Woo's "Hunt" and Chen Kaige's "Legend of the Devil Cat". The two films will be released on November 24th and December 22nd respectively. In terms of type, "Hunt" focuses on action, while "Legend of the Devil Cat" is a love fantasy blockbuster.

the film Hunt, directed by John Woo and starring Zhang Hanyu, Fukuyama Yaji and Qi Wei, is the latest work of John Woo who has been in action for 14 years. John Woo not only chose Zhang Hanyu and Masaji Fukuyama as "duo", continuing the classic setting of "duo with two guns", but also designed a number of exciting shootout scenes. It is reported that when filming the gun battle scene, the crew used a total of more than 100 real guns and 6000 rounds of ammunition, using "live ammunition" to ensure the quality of the gunfight play.

with regard to the Legend of the Devil Cat, except for Chen Kaige, a great Chinese director who returned to the costume film after many years, the cast of the film is worth talking about. The Legend of the Devil Cat is starring Huang Xuan, General Dengu, Zhang Yuqi, Qin Hao, Abukuan, Liu Haoran, ou Hao and Zhang Tianai, with famous actors and idols of the new generation. Chen Kaige's work is worth looking forward to.

< strong > domestic blockbusters have turned to Spring Festival < / strong >

in recent years. It is generally believed that the Lunar New year period is nearly two months from late November to mid-January of the following year. During the Spring Festival period, the box office has become an independent period because the box office is bullish year by year. Combing the upcoming release of large-volume domestic blockbusters, the traditional sense of "blockbusters" are generally transferred to the Spring Festival.

at present, the blockbuster works Monster Hunt 2, Journey to the West, and Chinatown investigation 2, which are favored by the industry, are all scheduled for release on the first day of the Lunar New year next year. The box office myth created by the first part of Monster Hunt makes the second part of the series widely expected. "Journey to the West" has the label of magical romantic comedy, and the combination of Aaron Kwok, Feng Shaofeng, Zhao Liying, Xiao Shenyang and Lin Zhiling also has appeal. Chinatown investigation 2 retains the original crew of the first film, the type of suspense action comedy, making it an option for young audiences during the Spring Festival.

the shift of mass movies from the Lunar New year to the Spring Festival has become a phenomenon in the past two or three years. "Macao Fengyun 2", "Daddy where are you going 2", which was released on the first day of the Lunar New year in 2015, did well at the box office. "Mermaid", "Macao Fengyun 3" and "Sun WuKong three dozen White Bone Spirit of Journey to the West" released on the first day of the Lunar New year in 2016 are all blockbusters of the year. The Spring Festival in 2017 is also a mass gathering, with works such as "Kung Fu Yoga" and "Journey to the West" performing well.

Edit: mary