The 32-hour release was 4.8 million yuan! "The Falling Dragon of Paranormal Events" leads the Internet University to a new height

Zhang Tao's "the falling Dragon incident of supernatural events" was launched in iqiyi on November 1, 2017.

Zhang Tao's "falling Dragon incident of supernatural events" was launched in iqiyi on November 1, 2017. The film is produced by Dreamer Pictures, Seven Entertainment Film Group, Qishu Youyu, Jingying Media, Meifeidi Film and Television, Qishu Fish exclusive distribution, Beijing Weiying World Culture Media Co., Ltd.

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A good work must be tested by the market. "the falling Dragon of supernatural events" gave a satisfactory answer on its third day of release. According to Cat's Eye data, as of 11:00 on November 3, the film had earned 3.426 million of the box office. About this result, the reporter called Li Siwen, general manager of Qishu Yuyu Pictures: "in fact, the share of the film's 32-hour release is nearly 4.8 million. Because the sharing box office of Cat's Eye does not include the film's marketing subsidy at the box office, the rating of" the falling Dragon of the supernatural event "is A With an effective click of 2.50 yuan plus a marketing subsidy of one yuan, the actual share of the film should be 4.7964 million yuan. Today, I paid special attention to the box office data of the cinema. According to the box office data of the cinema division on November 2, Thor 3, which ranked second on that day, received 7.386 million yuan at the daily box office, and its share of the film was 22.93%, that is, 1.6936 million yuan. according to Cat's Eye, "the falling Dragon of the paranormal event" earned 2.191 million at the box office, and we already ranked second. And this figure does not include marketing subsidies. "

at the same time, iqiyi launched Wolf Warriors 2 at 0: 00 on November 3. 13 hours later, the data of" falling Dragons from supernatural events "is still the No. 1 on the hit list, which gives Qishu Youyu as well as the film's production and producers a lot of confidence. It remains to be seen whether it can hit the top spot at the box office this year.

< strong > use the professional team to set off the future of the industry < / strong >

"the falling Dragon incident" takes the inquiry into the "falling Dragon" incident as the thread of the story, telling the story of Jin Mushui (Pengyuyi), a new agent of the 709th Bureau, and Dong Ling (Liu Yinyin), a female agent with superpowers, were ordered to trace the falling dragon incident somewhere in Liaoning in 1934. The two men shuttled through the gate of time and space to 1934, trying to unravel the secret of the real falling dragon incident in history, but did not think of the story that they were caught in many crises. With the help of supernatural events, the film truly reproduces the whole process of the historical event of falling dragons in Yingkou and uncovers the secret that has been hidden for many years.

as the first director of NetUniversity, most of the time, Zhang Tao's films also represent the highest level in the industry. From directing "Taoist monks out of the Mountain" to "falling Dragons of supernatural events," Zhang Tao's team has become more and more professional. "in the past, three or five hundred thousand or 1 million of the films were all facial scans, and some of the staff we were looking for might not be doing very well. It has not yet formed a systematization and scale. After the production cost increases slightly, there will be more ideas for me to realize. "

in nearly a year and a half, Zhang Tao gathered a team of 140 people. If you add extras, the maximum number can reach 300. Now the total number of TV series invested in over 100 million people is only 500. Because of the traversing elements in the film, the crew went to Hengdian, Jinhua and Beijing. The scene of the Republic of China was in Hengdian, the view of the city was taken from Jinhua, and 709 was filmed in the studio of Changping, Beijing. "in fact, the scene of the city is free. We have a great local co-production."

in Zhang Tao's view, NetUniversity has gradually embarked on a broad road in the past two years. Although the number of companies and teams involved in networking has decreased, the personnel have become more professional." it used to be a small road, very muddy and bumpy, and there were still a lot of people walking, but now there are no traffic jams on the main road. "

"Taoist monks out of the Mountain" was born on the path in Zhang Tao's mouth. The film created the myth that it cost 280000 yuan and earned 24 million yuan in half a year. After that, big online movies sprang up like bamboo shoots after a spring rain, and the capital with the essence of pursuing profits was unwilling to be absent. Zhang Tao saw the future of the whole industry in Taoist Monk: "many people still take profit points as a criterion for the success of their works. I don't think it really matters how much money it earns. The important thing is that it can ignite the market at the right time. At least filmmakers who have dreams and want to make movies have one thing to do. So after the popularity of the Internet, art, clothing, makeup, props, they are now working non-stop, this is its meaning. "

" falling Dragon incident "is just the beginning of iqiyi's launch. Since ancient times, such supernatural events have been innumerable. Zhang Tao is going to find three events with high attention and strong realizability to make a series of big movies." falling Dragon incident "is the first one.

< strong > fantasy + science fiction, the special effects are more difficult than shooting < / strong >

the foreign enemy invades, the 709th Bureau sounded the alarm, and the whole crew went into a state of alert and stood by at any time.

this kind of scenes before the advent of the war often appear in the middle and later stages of many movies, but "the falling Dragon of supernatural events" comes to an abrupt end here, leaving all the suspense to the next two films to solve.

all the turns in the movie take place with the help of 709 innings. Bureau 709 is a secret organization for the study of supernatural phenomena. The male master is Jin Mushui, a newcomer agent, and the female master is a descendant of long Shi and a female agent Dong Ling, who can perceive the memories of others. The two were ordered to investigate the falling dragon incident in 1934, and the story unfolds.

709 Bureau has a time-space door, through which you can go back to any past you want, but due to the limitation of development ability, there are only two hours at a time to return to the past. Jin Mushui and Dong Ling kept going back to 1934 for investigation through the gate of time and space.

in the movie, dragon stands for fantasy, and 709 stands for science fiction. for this reason, the special effects are also divided into two groups at the same time. "when I was filming, all the dragons were shot in the air. The dragon was made at a later stage, and the modeling was built for nearly 40 days."

but what is more time-consuming is the 709 inning. As a net, 709 inning could have been filmed with normal green cloth in the shed, but Zhang Tao always thought that the special effects could not match the real scene at any time. "it takes two months to build this scene. It's either scratched out with green cloth, or it's a real scene that you can see and touch."

Zhang Tao only took 4 days to write the screenplay and 14 days to shoot. However, it took a year for pre-preparation and late special effects, and the total investment reached an unprecedented 10 million. In the end, it was not enough to spend enough. You know, it is already a "sky-high price" to invest 3 million in the field of the Internet. "actual production and scene construction are very expensive, about 2.4 million, and the dragon is also very expensive, spending nearly 2 million." In the end, special effects account for about 40% of the total funding.

in order to film this supernatural event, before filming, the production team specially went to Yingkou for a field trip. Generally speaking, the preparation period of NetUniversity is about one and a half to two months, while the preparation period of "Dragon fall of supernatural events" is nearly five months, and the post-production time is as long as half a year.

< strong > stop the tuyere of content upgrading with the strategy of "IP" < / strong >

according to Dong Guanjie, founder and CEO of Qishu Youyu, "the falling Dragon incident of supernatural events" is one of the heavyweight films launched since the high-quality strategy was put forward in mid-2016. "as the film's investment, production and distributor, Qishu Youyu participates in the whole process and controls the quality and progress of the film. From pre-planning to production, shooting and release publicity, we all advance step by step, so this figure is basically within our expectations, and it also proves the significance of NetUniversity's boutique strategy. At the same time, we put forward the strategy of "IP" in 17 years. In the future, we will solve the pain point that the current story is not good enough through the original IP series and the famous IP serialization. The series of "supernatural events" will also be one of the heavyweight works of the original IP series in the strategy of "IP".

after the publicity field is like a fish in water, some fish in Qishu begin to cut into the upstream and catch the source. Dong Guanjie believes that, "through two to three years of development, online movies now have the existence of an independent content situation, and we want to make online movies really become an important part of the IP development industry chain in the future." "in the beginning, online movies were not movies, with a low threshold and shoddy production," Dong Guanjie said. "now that there is a network of 10 million, the amount of investment is the same as that of many cinemas, and many professionals come in, and NetUniversity also needs to upgrade its content."

therefore, the IPization of NetUniversity is the layout before the upgrade of Netcom content.

Edit: mary