LeTV's "Q4 Miyue" is coming strongly to create a full-process marketing strategy for film and television across the network
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"Legend of Mi Yue", which will be broadcast at the end of the year, is produced by Huaer Film and Television Company, a subsidiary of LeTV. LeTV has its exclusive online copyright and has launched its "full-process marketing" model. By then, LeTV's mobile phones, TVs, and video websites will see the show on all platforms. The urban emotional drama "New Era of Love" has only been launched on LeTV online for five days, and the number of clicks has exceeded 100 million. The topic drama "Wu Meiniang" has also attracted high traffic on LeTV. Not only that, LeTV's wholly-owned subsidiary...
in recent years, the competition among major video websites has become increasingly fierce. Since 2011, various video websites have stepped up their actions to actively carry out differentiated marketing and content production, hoping to stabilize traffic and survive in the cruel competition for network share. According to the latest data released by comScore in the first half of the year, Leeco has firmly ranked among the top three video sites, and it also ranks first in satellite TV's popular TV dramas and variety shows.
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