The gold medal operator behind the hit Internet comprehensive network: Traditional TV people become the main force

in order to get rid of the shackles within the system and gain more space and platform for development, the employees of the former traditional TV stations went to the sea one after another to find another way out, mostly by starting their own businesses or joining other companies to become executives.

mentioned the relatively popular variety shows recently, and the music network ensemble "China has Hip Hop" must be mentioned, especially the finals broadcast a few days ago. let the popularity of the program rise again. It is worth noting that although "there is Hip Hop in China" is an online variety show, the chief director behind it was a traditional TV man who chose to leave and join a team outside the system a few years ago. And this situation is not alone, at present, many popular style network ensemble behind the production team have appeared after the transformation of the traditional TV figure.

< strong > traditional TV people become the main force < / strong >

during the whole broadcast process of "China has Hip Hop", in addition to the high popularity of contestants and star producers, che Che, the chief director of the guest host, also received a lot of attention, and made the audience wonder what the director was. According to public information, che Che's initial professional experience was actually a traditional TV man. After graduating in 2006, che Che joined SMG (formerly Shanghai Media Group) and became "come on!" The director of "Hero", with the general trend of "separation of production and broadcasting" and changes in the market environment, che Che left SMG and joined private program production company Canxing production in 2011, and then joined iqiyi to set up YOH Cub Studio in 2017.

in fact, among the knife operators behind many popular network ensembles, many used to be traditional TV people. For example, Ma Dong in Qifa Shuo was also a traditional TV man at first, once joined Hunan TV to host a talk show, and then joined CCTV as a producer, chief director, host, etc., and finally officially left CCTV in 2013. In addition, the chief producer of "my Song God" and the chief planner of "Mars Intelligence" are Chen Wei, former producer of Zhejiang Satellite TV, and Wang Ping, former deputy director of Hunan Radio and Television.

Chen Liqiang, a professor at the School of Journalism and Communication at Tianjin normal University, believes that compared with the network platform, the business expansion of traditional TV stations is more limited, coupled with the lack of incentive mechanisms and other reasons, resulting in a growing brain drain. On the contrary, the rapid rise of the Internet platform has provided a freer space for the development of talents in the traditional television industry for many years, so it has attracted many traditional TV people to join.

< strong > later development circumstances are different < / strong >

in order to get rid of the shackles within the system and gain more development space and platform, employees of the former traditional TV stations go to sea one after another to find another way out, mostly by starting their own businesses or joining other companies to become executives.

for example, Cen Junyi, the former chief director and producer of Zhejiang Satellite TV's ace variety "Dad is back" and "running Brothers", has founded the program production company Lexi Culture since he left Zhejiang Satellite TV, and has launched the debut show "Singles War." In addition, Yi Hua, who once made "extremely rapid progress", set up Sun and Moon Starlight Media after leaving Shenzhen Satellite TV, and has received investment in Chinese culture. Xie Dikui, who left Hunan Satellite TV in 2015, became CEO of Yue Media, which received investment from Tencent and Huagai Capital in the same year.

however, after the traditional TV people leave the system, it does not mean that all the programs they participate in the production will become popular. Among them, although the variety show "Let's fight" produced by Xie Dikui after leaving office brings together stars such as Wang Kai, Yang Shuo and Jing Beran, public data show that the audience rating of the program in CSM52 City has dropped from 1.279% of the first episode to 0.667% at the end of the show, which is somewhat less than satisfactory.

from the practitioners' point of view, although traditional TV people who are separated from the system can reduce some restrictions at the creative level, the market competition is becoming more and more fierce at the present stage. It is not easy to stand out from hundreds of variety shows every year, and changes in the working environment and the composition of new teams also require a period of running-in and adaptation.

< strong > getting out of the system faces greater challenges < / strong >

traditional TV people have left their jobs constantly in recent years. Data show that from 2015 to 2016, only Hunan TV, Zhejiang TV, Jiangsu TV, Shenzhen TV and Oriental TV had at least 13 high-ranking traditional TV people taking off the "system". This also makes many people think that traditional TV stations, which have gradually lost their core talents, are going downhill. And make some TV people who are still in the system ready to move.

people in the industry believe that whether or not to leave traditional TV stations needs to be reasonably planned according to their own actual situation, rather than copying other people's career paths on their own. Any choice will have both positive and negative effects, and going out of the system is no exception. It is not only simply to get more room for development, but also to face the pressure and adjustment brought about by a series of changes such as work flow, market environment, cooperation team, and so on. You need to be prepared in advance.

Xie Dikui once said in an interview that outside the system seems to provide broader and freer space, but there are also many people who can't help it. Survival is a fundamental problem that teams and companies must solve. It is another rule of the game. The market is more cruel. "within the system, you only need to consider content creation, but when you come out, you have to consider commercial protection. It is very difficult to achieve both the advantages of inside and outside the system." It depends on how to choose.

Edit: mary