The world's first new Haicheng work CAFE was launched in Shanghai GuGuGu integrated operations behind the scenes

Xinhaicheng's CAFE officially announced today that it will be launched in Shanghai on December 28, opening the world's first store at Bailian ZX Fun Shop L1, No. 2500 Siping Road, Yangpu District, Shanghai City. Xin Haicheng's CAFE will cover the Xin Haicheng disaster trilogy "Your Name." "The Son of the Weather" and "Journey to Bell Shoots", as well as the white moonlight work "5cm per second" in the hearts of many fans, as well as "The Voice of the Stars","The Court of Words and Leaves","Children Chasing the Stars" and "The Side of the Cloud", The Agreed Place ". Shin-Haicheng's work CAFE draws inspiration from the famous Japanese animation director Shin-Haicheng and perfectly integrates art and coffee. Every cup of coffee contains the exclusive memories that fans have gained in Xinhaicheng's works and carries everyone's love for Xinhaicheng's works. Here, fans can not only taste the mellow taste of selected coffee beans, but also find love and hope in the fantasy world created by Xinhaicheng. In the future, this place will become the first choice for offline gatherings of Xinhaicheng fans. Not only can you taste delicious themed meals and drinks, but also various exquisite surrounding areas, it will also hold themed activities of different works from time to time, and there will also be opportunities to meet with the director here. Face-to-face communication and interaction.

This time, GuGuGu, the producer of Xinhaicheng's CAFE, and director Xinhaicheng have successfully cooperated many times. As early as 2023, the company's predecessor, Lu Hua Film and Television, independently undertook the promotion and distribution of "Bell Bud Journey" in the mainland of China. Through a new operating model that integrates movies, products and offline experiences, it has opened up various online and offline channels to help the film go out of the circle, and finally achieved a box office score of 807 million yuan. At present, the film still ranks first in the history of China's film industry in terms of box office and number of people watching Japanese animated films. At the end of 2023, the exhibition of Xin Haicheng's work "Bell Bud Journey" was held in Shanghai. Director Xin Haicheng went to China again, attended the opening ceremony, and cut the ribbon with fans, completing a two-way journey to the end of the year. This year's "Your Name." The publicity and development of the film was also independently completed by Lu Hua Film and Television. It not only developed a number of limited products, but also achieved a box office of 137 million yuan, making the film the third highest grossing film in Japan in the history of China's film industry.

There has always been a lack of companies in the mainland of China that integrate IP ontology, products and offline experiences. GuGu integrates IP in multiple dimensions based on the needs of fans. Under their operations, Director Shinhai-Maki has become one of the most popular Japanese directors in the country. On the occasion of the opening of Xinhaicheng's CAFE, GuGuGu will also open a new store in Bailian ZX Fun Shop to further integrate offline experiences, products and content, and bring the concept of integrated operations to the extreme. As Mr. Cai Gongming, President of GuGuGu, said,"Only by doing things to the extreme is it effective. GuGuGu will use its ultimate love for fans to become a brand that fans love. GuGuGu will always be a company that speaks for fans."

The world's first Xinhaicheng work CAFE will open in Shanghai on December 28. Please look forward to a warm and dreamy reunion with Xinhaicheng.