Seven major IP exposures of iQiyi Animation activate the development of the entire industry chain in the national comic market

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This time, iQiyi not only invited Lin Xinxin to serve as the "Chief Update Officer", but also formally proposed the new slogan of "IQiyi·Love Animation·Love Updates", and announced the development plans of seven animation IPs: "Spirit Domain","Ancient Immortal Dome","Invincible Deer","Four Seas Whale Riding","Evil King Chases His Wife","Voice of the Fox" and "Sword Dynasty", continuously expanding the radius of iQiyi's animation territory and continuously improving the user viewing experience. On August 18, Lin updated his endorsement of iQiyi's homemade animation and IP strategy launch...

on August 18th, Lin Gengxin endorsed iqiyi's self-made animation and IP strategy conference held in Beijing, and seven animation IP development plans at the event site were exposed, further demonstrating to the industry iqiyi's determination to promote the development of domestic animation IP whole industry chain and activate China's secondary industrial productivity.

on August 18th, Lin Gengxin endorsed iqiyi's homemade animation and IP strategy conference held in Beijing. Yang Xiaoxuan, vice president of iqiyi and head of animation venture capital, Chen Hongjia, vice president of iqiyi, Liu Xiaofeng, CEO of Straw Bear, Ma Boyong, famous writer, Huang Jingxiang, domestic second dimension representative, and famous movie star Lin Gengxin attended the event. Users who fail to attend can watch it through iqiyi Entertainment Channel and Qixiu Live, and interact in real time. At the scene, iqiyi announced that Lin Gengxin would serve as iqiyi's self-made animation spokesman and chief promoting officer, shouldering the important task of urging iqiyi to update his animation.

since its inception, iqiyi's self-made animation has continuously optimized the user experience. In addition to providing various types of animation, he has also actively mobilized the resources of the whole site and carried out offline activities. This time, iqiyi not only invited Lin Gengxin to serve as the "Chief Advocate Officer", but also formally put forward the brand-new slogan "iqiyi loves animation and update" and announced the development plans of seven animation IP: "Soul realm", "Evil King chasing his wife", "Voice of the Fox" and "Sword Dynasty", while constantly expanding the radius of iqiyi's animation layout. Continuously improve the user viewing experience. This further demonstrates to the industry iqiyi's determination to promote the development of the whole industry chain of domestic animation IP and activate the productivity of China's secondary industry.

< strong > iqiyi's seven animation IP went all out to activate the national animation market productivity < / strong >

conference site, iqiyi also announced seven animation IP development and update plans, including" four Sea Whale Riding "," the Evil King chasing his wife "and" the Voice of the Fox "four classic IP animation adaptation And the film and television adaptation of the two homemade anime IP, "Lingyu" and "Sword Dynasty". Among them, the Whale Riding of the four Seas is a long fantasy and adventure novel written by the creative team headed by Ma Boyong. After its release in 2017, it quickly topped the list of original men's articles on the list of good books in Asia. Iqiyi Animation has begun to build it into China's first naval war 3D animation, which is scheduled to be launched in 2018 to achieve a break from meta-literature to two-dimensional animation.

in addition, the "Spirit" of iqiyi's self-made animation and National Cartoon will be adapted into a live-action drama by Wu Qilong's Straw Bear Film and Television Company, "Sword Dynasty" will be supervised by Feng Xiaogang, a famous director, and "Voice of the Fox" and "chasing the wife of the Evil King" to IP will be produced by Japan's top animation companies, including Tezuka Studio and SUCCESS. The above works will be available from 2017 to 2019.

since its establishment in 2015, iqiyi Animation Venture Capital has focused on the development of high-quality content and created a boutique National Cartoon IP. As of 2017, iqiyi has broadcast six series of animation for a total of 13 seasons, with a total number of 1.5 billion hits. Contributed to the network's only Guoman boutique "Lingyu", which has been serialized for five seasons in only one and a half years, "Dragon Heart War", which landed on Japanese TV stations and 20 streaming platforms on six continents, as well as "invincible Little Deer" of the original IP developed by multi-dimensional content and the whole industry chain.

< strong > "Chief change Officer" is here. Iqiyi, Love Animation, Love Update < / strong >

with the evolution of big data, understanding users has become an important medium for video platforms to grasp users' needs. As a company with a new vision of a "great entertainment company driven by scientific and technological innovation", iqiyi accurately grasps the demands of users' fans and constantly improves his ability to integrate resources, from movies and TV dramas to animation and other fields. and then to a better viewing experience, and continue to meet the needs of users. Iqiyi big data showed that many users in iqiyi animation content, the most intense demand for animation content update frequency, iqiyi self-made animation urgently needs an update officer to interact with user fans to speed up the update frequency.

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based on this, Yang Xiaoxuan, vice president of iqiyi and head of the animation venture capital division, said that Lin Gengxin, who fits well with the tone of the brand, Lin Gengxin, who is very compatible with the tone of the brand, is invited as the" chief promoting officer "of iqiyi's self-made animation to supervise and urge iqiyi animation to be updated as soon as possible to meet the viewing needs of users. At the scene, Chen Hongjia, vice president of iqiyi, awarded iqiyi the scepter of chief change officer for Lin Gengxin, and Yang Xiaoxuan, vice president of iqiyi, awarded iqiyi employee work card. Fans at the event shouted the new slogan "iqiyi, love animation, love update" is the best embodiment of mutual blessing among brands, stars and users to achieve win-win results.

through the active layout of animation IP and pan-entertainment industry chain, and the mature animation "IP nurturance" experience, iqiyi gives full play to its value as a video platform to promote the quality of domestic secondary content. In the future, iqiyi will continue to be user-oriented, with its strong platform operation power, content distribution ability and monetization ability, accurately grasp user demands and provide high-quality original content for secondary users at the same time, continue to create a cross-dimensional "pan-entertainment kingdom", enhance fan service experience, and further activate Guoman market productivity.

Edit: vian