Beckham's first show of global live broadcast competed for signature wine on Youku's 3.35 million online licking competition.

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In particular, after learning that Beckham's autographed wine can be obtained through live shopping orders, the firepower of the "fight" among fans soared, with fans buying at the pace of six bottles in Hanger Lanjue's Tmall flagship store. Youku Fashion has contracted exclusive live broadcasts for fans, including Yang Yang, Li Yifeng, Chen Weiting and other male gods. This time, it teamed up with Youku Live, Laifan National Variety Live, Tmall Live, Xianyu auction, Ali Apass Black Card Club and Taobao headlines.

on the evening of September 21, David Beckham, the world's number one male god who got out of control, kicked off his global live debut on Youku. When David Beckham, dressed in a black suit, tasted and chatted with the host gracefully with a charming smile, the 3.35 million fans on Youku Live platform were already crazy online, interactively liked more than 140000 times. In particular, after learning that Beckham's autographed wine can be obtained through live shopping orders, the firepower of the "fight" among fans soared, with fans buying at the pace of six bottles in Hanger Lanjue's Tmall flagship store.