Can the "hunting ground", which sells for only 1.7 million yuan and has been in a lawsuit for a year, turn Qingyu Media around?

全文约0字，阅读需要0分钟

At that time, the online exclusive rights of "hunting ground" sold for only 1.7 million per episode, but perhaps because Hu GE's price soared after appearing in hit TV dramas such as "camouflage" and "Nirvana in Fire" in 2015, Qingyu Media, which sold such a low price, was unwilling to sell such a low price. then Letv and Hunan Satellite TV unilaterally offered to terminate the contract on the grounds that LeTV and Hunan Satellite TV failed to pay in accordance with the agreed time. Hunan Satellite TV and LeTV sued Qingyu Media to the court. In May 2016, Qingyu Media, the producer of the hunting ground, uncovered the mystery.

as a result, the broadcast of "hunting ground" has been delayed, and Qingyu Media has suffered a great loss of strength because it is unable to repay the money in time. No new works have been released since 2016, and the company's performance has dropped to a freezing point. Now that "hunting ground" has finally been broadcast, Qingyu Media has been able to turn losses into profits in the first half of the year.

yesterday, the workplace drama "hunting ground" starred by Hu GE, Sun Honglei, Zhang Jiaye, Hu Bing, Wanqian and many other stars was broadcast on Hunan Satellite Television. The real-time ratings of the premiere night ranked first in the country, and the real-time ratings of CSM-huan / 52 / 35 cities all exceeded 1.2.

the lawsuit lasted for more than a year and ended in Qingyu Media's defeat. As a result, the broadcast of "hunting ground" was delayed, and Qingyu Media suffered a great loss of strength because it could not get its money back in time. No new works have been released since 2016, and the company's performance has dropped to a freezing point. Now that "hunting ground" has finally been broadcast, Qingyu Media has been able to turn losses into profits in the first half of the year. Qingyu, which has made classic dramas such as "lurking", can Qingyu turn around by the end of the lawsuit?.

< strong > the single episode of online exclusive rights is only 1.7 million yuan. Qingyu Media would rather take a lawsuit to cancel the contract. < / strong >

"hunting ground" started filming as early as July 2015. it was killed in early 2016, but there has been no fixed file for a long time after it was killed. In May 2016, Qingyu Media, the producer of "hunting ground", uncovered the mystery in an announcement. Qingyu Media's wholly-owned subsidiaries were successively sued by Hunan Satellite TV and LeTV for "malicious termination", and the broadcasting rights of "hunting ground" were also pledged so that they could not broadcast.

in fact, Qingyu Media is the" initiator "of the whole lawsuit. It sold its exclusive online broadcasting rights and satellite TV broadcasting rights to LeTV and Hunan Satellite TV as early as 2015, but in 2016, Qingyu Media accused it of" failing to pay as promised ". Take Hunan Satellite TV and Letv to court and unilaterally demand termination of the contract. After that, Hunan Satellite TV and Letv issued a joint statement saying that there was no default on the payment, and then countersued Qingyu Media for breach of contract.

Hunan Satellite TV and the video website were originally one of the most important customers of Qingyu Media. Why would Qingyu rather have a lawsuit than terminate the contract with the former two?

the reporter found on the referee website that the selling price of the online exclusive rights signed by Qingyu Media and Leeco is 68 million yuan. Coupled with the value-added tax, the online exclusive rights of "hunting ground" is about 76.5 million yuan. According to the total number of 45 episodes, the online exclusive rights of "hunting ground" is only 1.7 million yuan-- you know, the price of a popular drama online flyer episode has exceeded 8 million yuan per episode in the same period. With the popularity of TV dramas such as Hu GE's "camouflage" and "Nirvana in Fire", the price of actors has skyrocketed, and the price of movies and TV dramas has also gone up, so the market bargaining chips for "hunting ground" are also increasing. Qingyu Media, which only sold the "hunting ground" at a low price, then offered to terminate the contract.

the potential market price change of "hunting ground" may only be one of the reasons why Qingyu Media has proposed to terminate the contract. Qingyu Media itself is still burdened with a lot of capital gambling pressure.

in 2014, Qingchen Investment, owned by Qingyu Media, transferred its 2.7972% stake in Dongyang Qingyu to Qinpu Investment at a price of 20 million yuan. and made a performance commitment to the other party: Dongyang Qingyu Media's net profit in 2014, 2015 and 2016 is not less than 55 million yuan, 71.5 million yuan and 89.375 million yuan respectively, otherwise Qinpu Investment has the right to require the actual controllers of Qingyu Media Zhang Jing, Zhang Hongzhen and Qingchen Investment to be compensated with shares or cash. In fact, Qingyu Media's net profits in 2014 and 2015 were 40.68 million yuan and 46.42 million yuan respectively, which fell short of expectations for two consecutive years, so Qingyu Media faced greater gambling challenges in 2016.

after a year of litigation, Qingyu Media's termination lawsuit finally ended in failure: first, it reached a settlement with Hunan Satellite TV. and bear 56.9 million yuan in liquidated damages, "Hunting ground" and another lawsuit-related drama "if you can Love" is still broadcast on Hunan Satellite TV. After signing a package of agreements with Leeco for "hunting grounds", advertisements and old dramas with a total amount of about 177 million yuan, Leeco then distributed the online broadcast rights of "hunting grounds" to Youku, iqiyi and Tencent Video and other platforms.

< strong > the star company that was once on the new third board finally turned a profit in 2017 < / strong >

Qingyu Media, previously the star company of the new third board, has created a number of word-of-mouth works such as "latent", "borrow a gun", "Lancet", "Don't talk to strangers" and so on. Actors Sun Honglei, Zu Feng, and Jiang Wei, the director of "lurking" and "hunting ground" are all shareholders of Qingyu Media, of which Sun Honglei owns 2.88%. Is the eighth shareholder, Jiang Wei, Lin Lisheng, Yu Chun, Zhou Yimin, Zheng Dasheng and other well-known directors and writers have signed strategic cooperation agreements with Qingyu Media.

in the capital market, with the high-quality resources in the industry, Qingyu Media has become a "hot cake" in the eyes of companies in the industry. In 2014, Wanjiaowanjia, the predecessor of Wanjia Culture, issued a restructuring plan to acquire 100% stakes in three cultural media companies, Dongyang Qingyu, Zhaoxun Media and Xiangtong Animation, when Qingyu Media had an estimated value of 713 million yuan.

just before the reorganization, actor Sun Honglei also abruptly took a stake in Qingyu Media, with 1.5 million shares transferred by Zhang Jing at a unit price of 2.3696 yuan per share, accounting for about 3% of the total share capital of Dongyang Qingyu. However, the merger was eventually called off. After the reorganization of Wanhao Wanjia failed, Qingyu Media was allowed to list on the new third board, with star shareholder Sun Honglei holding 1.5 million shares at the issue price of 16.36 yuan per share in July 2015. The market capitalization reached 24.54 million yuan and the rate of return reached 590%. Sun Honglei's price skyrocketed as a result, and it was not surprising for him to make a guest appearance in "hunting ground".

Financial report shows that Qingyu Media, which has experienced a whole year of litigation, lost 69.73 million yuan in net profit after deducting non-profit in 2016, and its operating income decreased by 160 million yuan, down 89.80 percent from the same period last year. At the same time, because "Hunting ground" and "if you can Love like this" are suspected of litigation at the same time, the cash flow generated by Qingyu Media's business activities is tight, with a net outflow of 41.48 million yuan, and the rotation rights of only three old dramas sold in a year have not yet been collected.

during the year, Qingyu Media's operation was almost at a standstill, participating in only one TV series "Hot Blood" in 2016, with an investment of 3.6 million yuan, which had not been paid in advance until the first half of 2017.

with the dust settling in the broadcast rights lawsuit, Qingyu Media finally turned losses into profits in the first half of 2017. The financial report in the first half of the year showed that the operating income was 191 million, of which the main business income was 170 million yuan from TV series sales.

as of December 31, 2016, Hunan Satellite TV and Leeco were the two largest defaulters of Qingyu Media, with accounts payable of 111.6 million yuan and 21.41 million yuan respectively. In Qingyu Media, the arrears of Leeco remained unchanged in the first half of 2017, while Hunan Satellite TV paid 66.3 million in the past six months.

that is to say, Qingyu Media's income in the first half of the year mainly came from the sales of the TV series "if you can Love like this." After the broadcast of "hunting ground" in November, its sales may be confirmed in the financial accounting in the second half of the year, and the cash flow shortage of Qingyu Media, which has been missing for a year, has been alleviated, the company may enter normal operation.

Edit: mary