Xinhaicheng's work CAFE's world's first store officially opens GuGuGu integrates operations to create Xinhaicheng universe

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On December 28th, New Haicheng works CAFE world first store and GuGuGuGu Shanghai Yangpu Bailian ZX fun store officially opened, and held a grand opening ceremony in Shanghai. Cao Hailun, General Manager of Shanghai Bailian Group Co., Ltd., Li Ling, General Manager of Shanghai Hualian Shopping Mall Co., Ltd., he Mengyi, head of CoMix Wave Films overseas, Cai Gongming, President of GuGuGuGu Valley Shopping Culture and Technology Co., Ltd., and Cao Jia, Chairman of GuGuGuGu Valley Mangu Culture and Technology Co., Ltd., attended the event. Xin Haicheng's music performance was so immersive that several lucky "CAFE appraisers" fans were the first to experience your name in the "Lingya Tour". The theme of "5 centimeters per second" is exquisite food and beverage. Director Xin Haicheng, who is far away from overseas, took care of the opening ceremony and recorded a special video to send the warmest greetings to the scene. The opening ceremony was very popular and full of surprises!

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On the occasion of the opening of New Haicheng's work CAFE, the director of New Haicheng was unable to come to China to attend the opening ceremony because he was making a new film. He recorded an exclusive video for Chinese fans, in which he said he hoped Xinhaicheng's work CAFE would become a link between him and everyone. This new Haicheng director and Chinese fans'"stumbling place" will undoubtedly become a new sign-in landmark for Xinhaicheng fans!

Chinese mainland has long lacked companies that integrate IP ontology, merchandise and offline experience. GuGuGuGu starts from the needs of fans, multi-dimensional integration of IP, under their operation, the new Haicheng director has become one of the most popular Japanese directors in China, forming the new Haicheng work universe. On the occasion of the opening of New Haicheng's CAFE, GuGuGuGu will also open a new store in Bailian ZX fun ground to further integrate offline experiences, goods and content, maximize the concept of integrated operation, and further expand the influence of New Haicheng Universe. At the opening ceremony, Mr. Cai Gongming, President of GuGuGuGu, said, "the idea of GuGuGuGu is to be driven by love and to be a brand loved by binary fans." Before the establishment of GuGuGuGu in 2023, Mr. Cai Gongming, as the president of road painting film and television, led a team to promote "Bell Bud Journey" to deepen content marketing, and at the same time, he also developed the merchandise of "Bell Bud Journey", which helped the film out of the circle from various dimensions, and finally achieved a box office success of 807 million yuan, which also enabled director Xin Haicheng to further open up the market in mainland China, attracting young groups, especially student audiences. At the end of 2023, director Xin Haicheng came to China again for the "Tour of Lingya" exhibition, cutting the ribbon with fans to write the best ending for Lingya's story. This year, the road painting film and television independently announced the completion of "your name." "eight years after its re-release in mainland China, I finally saw your fatalism right in the middle of your eyebrows, and the eagerness of your fans finally reverberated. Road painting & Mr. Cai Gongming, President of GuGuGuGu, has always practiced his brand concept, driven by love, and lived up to every love of fans.

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New Haicheng's CAFE, inspired by the works of the famous animation master Xin Haicheng, combines art and coffee perfectly. Every themed meal is full of creativity and love, as well as fans' feelings and memories. The classic famous scenes in Xinhaicheng's works will be recreated through creative food, so that fans will encounter the romance and healing in the light and shadow of Xinhaicheng again on the tip of the tongue. In addition, in the new Haicheng work CAFE can not only taste IP theme limited cuisine, but also a variety of exquisite surrounding goods for customers to choose and buy. In the future, there will also be various offline activities around the new Haicheng work IP. Please look forward to it!

New Haicheng works CAFE the world's first store has now opened in Shanghai Bailian ZX fun place L1, GuGuGuGu new store official announced the simultaneous opening.