the Ministry of Culture recently issued the Circular on standardizing the Operation order of the ticketing Market for Commercial performances, which makes it clear that the number of tickets for commercial performances sold to the market shall not be less than 70% of the number of audiences approved by the public security department. At the same time, it will explore the real-name management of performance tickets.
it is reported that in view of some performers in recent years, the performance tickets are packaged and sold to "scalpers", making it difficult for the audience to buy performance tickets through formal channels. The Ministry of Culture recently issued a notice on standardizing the operation order of the ticketing market for commercial performances, which made it clear that the number of commercial performance tickets sold to the market should not be less than 70% of the audience approved by the public security department. At the same time, it will explore the real-name management of performance tickets. ticket hoarding, ticket speculation, one ticket is difficult to obtain, which not only seriously damages the rights and interests of consumers, but also disturbs the normal order of the performance market. What kind of regulatory role will the Ministry of Culture play in regulating the performance market when it launches a heavy fist to rectify the chaos in the ticket market? at the end of last year, tickets for Faye Wong's "Magic Music one" concert were sold at a price of tens of thousands of yuan each, but in the end, the ticket price collapsed and no one was interested. In June this year, tickets for Xue Zhiqian's Shanghai concert were also hard to get, and ticket prices were generally raised by scalpers by 1,000 yuan. A member of the public reflected to the reporter, "1381 tickets are too expensive." The reporter interviewed "scalpers", he said, "there are very few tickets, how can no one buy them?" It has been sold for 150000, so you have to buy an expensive ticket. It is impossible to see Faye Wong's concert for a thousand yuan. " in recent years, some performance organizers or ticket management units have problems such as hoarding tickets, ticket speculation with scalpers, false propaganda and so on, which seriously damage the rights and interests of consumers and disrupt the order of the performance market. In this regard, the Ministry of Culture recently issued a notice on standardizing the operation order of the ticket market for commercial performances. Among them, it is clear that in addition to operating performance ticketing services on its own, the performance organizers shall entrust qualified performance ticketing operators to sell corresponding tickets; Internet platform enterprises shall not provide services for institutions and individuals to resell tickets, buy and sell performance tickets or free tickets. In other words, tickets for future performances must be sold through official agency platforms, such as Barley, Yongle, West Ten districts, etc., and these online platforms are also covered by regulatory regulations. Ma Feng, deputy director of the Cultural Market Department of the Ministry of Culture, said that business units engaged in ticket agency, booking, and sales of commercial performance activities should obtain a business performance license. Once again stressed the relevant qualification requirements, and in view of "scalpers" using the Internet platform to engage in performance ticket hype and sales, the Internet platform engaged in performance ticketing activities into the management, and clear the relevant responsibilities and obligations. it is worth noting that the "notice" requires performance organizers and ticketing operators to clearly mark prices, shall not increase prices, shall not cover tickets, hoard tickets, or speculate tickets, and shall not falsely publicize the contents of performances and ticket sales. The number of tickets for a performance sold to the market shall not be less than 70% of the audience approved by the public security department. Ma Feng said that this move is to avoid "hungry marketing" on ticketing platforms and restrict ticket issuance, resulting in supply falling short of demand and driving up prices. For individual performers, the platter performance is promoted as a star's solo concert to entice consumers to buy performance tickets at high prices. When the "notice" requires the sale of performance tickets, the minimum duration of the performance, the performance group or the relevant information of the major actors are clearly indicated to protect consumers' right to know. the Ministry of Culture will cooperate with the relevant departments of public security, industry and commerce to investigate and deal with such problems as reselling tickets and false propaganda. Implement special management measures for key performances, such as interviews with performance companies in advance; encourage all localities to explore the implementation of real-name management of ticket sales for key commercial performances; performance organizers and ticket business units will also be included in the cultural market warning list or blacklist, and will be managed or punished. Edit: xiongwei