Looking at the typology of new clue films from "Rescue Against the Times" Interpretation of the industrial value of "Chinese-style type exploration"

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In terms of the IP matrix, new clues have been stored in Ma Boyong's "News of the White Snake Disease", the classic martial arts IP "The Legend of Chu Liuxiang", Gu Xiaobai's original IP "The Beast in the Caged", and Zhao Wei's production of "No Winter in Los Angeles", adapted from Douban Reading Original Novel List "With Love, Let's Talk in Bed","Wonderful Things Series" Youth Tetralogy, super-level historical war drama "Return to Song Dynasty", Ma Boyong's original literary script "Sunset Tokyo", etc. There are more than ten IPs, which not only enriches the internal...

genre films have long been a new force driving the box office of Chinese films, but it is an indisputable fact that sci-fi genres are short of local production in China. The sci-fi film "Rescue against the Times" funded by the new clue fills the shortage of sci-fi themes and shows the characteristics of local typology. Although word-of-mouth is polarized after its release, with people who like it as "surprise" and those who don't like it as "God of BUG", it is undeniable that Rescue against the Times has made useful explorations and new attempts in genre creation. To explore the reasons for the differentiation of word-of-mouth, putting aside the black constitution brought by the flow stars, in fact, it is more because of the localization and breakthrough of the science fiction type, which goes beyond the established viewing habits of the domestic audience. Accustomed to watching Hollywood-style "hard science fiction" of salvation, it is worthwhile for more filmmakers to think deeply about how Chinese-style "soft science fiction", which focuses on social family and humanistic ethics, can satisfy the appetite of the audience.

"Rescue against the Times" and go against the Market

New clue implementation genre Exploration

type film, is a kind of film production, is gradually left over from the development of commercial films, there is a relatively fixed model, the type will" tell "the audience what they can expect to see in this film. In a way, genre film is a microcosm of the industrialization of the whole industry. As a local sci-fi film, Rescue against the time has a high degree of industrialization and completion, regardless of art, photography, special effects and actions. In terms of performance, the three Yang Mi in the film have a rich sense of hierarchy, and Yang Mi's acting skills are remarkable. It is undeniable that such a masterpiece, which fills the gap of domestic science fiction, has positive exploration value for the industrialization process of local genre films.

in recent years, domestic genre films are constantly setting new box office records in China, and at the same time, the practice and opening up of new genres are also emerging. Due to the shortage of sci-fi themes, looking for alternatives may become one of the short-term solutions. The sudden emergence of the oriental wonders created by magic and fairy knight-errant has become a substitute, and Chinese genre films are glowing with different vitality. However, as far as the overall market is concerned, genre films are still too limited to love, action, comedy and fantasy, and a large number of investments "follow the trend and become popular". To a certain extent, it also limits the diversified exploration and industrialization process of genre films. The revaluation of IP value and the upgrading of public aesthetics call for the genre film industry to return to "content is king".

the new clue of the investment production company of "Rescue against the Times" is a new company specializing in commercial films. Since its establishment in 2014, under the leadership of founder Qi Jie and co-founder Huang Zhenfeng, in just three years, he has invested in the production of "I am a Witness", "hide and seek", "Rescue against the time", "the Rebirth Elevator of wonderful things", and co-invest in "get out!" "Mr. tumor" and "Light Blue Amber" are a total of six distinctive genre films. Among them, "I am a witness" and "piss off! Mr. tumor, hide-and-seek and Rescue against the Times have landed in cinemas across the country, and achieved good results. The Elevator of the rebirth of wonderful things and Light Blue Amber have also been killed and are expected to be released one after another in the near future. Such an efficient and high-quality independent production is rare among domestic investment production companies.

< spanrandom", that type of film exploration must pay attention to "ingenuity". In the face of the popular types of love, action, comedy and magic in the market, the new clues do not blindly follow the so-called hot spots, but seek a road that is more in line with the standards of industrialization and do works with high concepts, new types and strong plots. try to "tell a good story." In the exploration of type film industrialization, the new clue is not only unique, but also plays an important role in promoting industrialization.

New clues enter the 2.0 era:

Strategic upgrade IP ecological

< spanIP layout" to the level of corporate strategic upgrading, ushering in the second three years, officially entering the new clue 2.0 era. IP matrix aspect The new clues have successively stored Ma Boyong's "White Snake Disease", the classic martial arts IP "Chu Liuxiang Legend", Gu Xiaobai's original IP "Caged Beast", Zhao Wei's production "No Winter in Los Angeles", adapted from Douban's No. 1 original novel list, "Love in our bed", "wonderful story series" Youth Quadrilogy, super-heavyweight historical war drama "Song Shi Gui", Ma Boyong's original literary screenplay "Sunset Japan" has a total of more than ten IP It not only enriches the creativity of content production, but also takes the lead in IP reserve. In addition, the new clue also signed a cooperation agreement with the famous screenwriter Gu Xiaobai Studio, agreeing that the company will enjoy the investment and production rights of Gu Xiaobai's works in the next five years. In the way of presentation, the new clue is no longer just the production of cinema movies, but also the layout of TV dramas, Netdramas, NetUniversity and other new areas of the industrial chain to achieve the ecological expansion of IP.

IP Reserve, "White Snake Wanlu" is Ma Boyong's brand-new masterpiece after "Chang'an Twelve hours". It has been read more than 10 million in three months on a single platform. As a well-known theme of White Snake, White Snake Ji Wen Lu takes the new route, only retains the basic human settings, the core direction will be completely different, and focus on the young audience, it will be the Twilight version of White Snake. The Legend of Chu Liuxiang, as a well-known classic martial arts IP, has been remade 24 times and ranks first in the popularity of cologne martial arts figures. This positioning is adapted and will be built into an oriental version of Sherlock Holmes. The original IP "Cage Beast" is a super series version of "Guild Wars", written by Gu Xiaobai, chief screenwriter of the hit online drama "Psychological Crime", and authorized an exclusive cooperation by AFC, the second largest integrated combat alliance in the world. "No Winter in Los Angeles", produced by Zhao Wei, depicts the love and hatred of six young people studying in Los Angeles with delicate and sharp strokes, and interprets the mutual agitation and collision between Chinese Dream and the American Dream in flashy and alienated Los Angeles. "Love us in bed", adapted from Douban Reading original novel list won the championship, modern urban comedy scarce theme, unique black humor, single-episode theme, avant-garde topic, petty bourgeoisie texture. "wonderful Story Series", fantasy set youth quadrilogy, cutting-edge director cooperation project. "the return of the Song Dynasty", a super-heavyweight historical war drama, simultaneous development of movies and dramas, and the first film and television adaptation of Angel Oscars for the first time. Sunset Japan, Ma Boyong's original literary screenplay, all-line linkage of film and drama games, textual research-type suspense action adventure masterpiece.

if the first three years of the new clue is the three years of laying the foundation, being yourself, and grinding the team, and it is a pure independent production company, then in the second three years, the new clue aims to create a cultural and entertainment industry chain with content as the king. Whether it is multiple themes or ways of cooperation, there will be new breakthroughs and are expected to usher in three years of rapid development. It is reported that the new clues rely on the advantages of the vertical track in the field of pan-entertainment, such as theme exploration, type innovation, content creation, IP reserve, and benign cooperation of head artists, which have attracted the attention of Panax notoginseng mutual entertainment investors for successful strategic financing and become one of the most potential genre film investment and production companies in the industry.

however, although the new clues have been strategically upgraded, the future is still focused on type exploration. Founder Qi Jie said: "the business typed style that has been adhered to since its inception will not change." This stereotyped style runs through the new clues to the brand LOGO, with a smart kitten holding a magnifying glass, "constantly exploring novel things."