Breaking 5 billion yuan for "Wolf Warrior 2" does not mean that domestic films are reaching an inflection point. Investors need to calm down

Wolf Warriors 2 topped the box office of domestic films, the turning point of domestic films?

the original title: "Wolf Warriors 2" box office breaking 5 billion does not mean that domestic films have ushered in an inflection point. Investors need to be more calm

Wolf Warriors 2 box office "Wolf Warriors 2" box office breaking 5 billion does not mean that domestic films have ushered in an inflection point. Investors need to be more calm which recent movie is the most popular? There is no doubt that it is Wolf Warriors 2. At the time of writing, the box office of Wolf Warriors 2 had exceeded 5 billion yuan. As a result, for a while, there was a high voice about the inflection point of Chinese films, and a number of film and television companies and investors began to invest heavily in military-themed films. However, has China's film market really matured? Can the success of Wolf Warriors 2 really represent the level of Chinese films of this era?

< strong > the success of "Wolf Warriors 2" takes advantage of the time and place and < / strong >

the success of "Wolf Warriors 2" is an isolated event in Chinese films, but for itself, a resounding victory at the box office is all the factors in the right place at the right time. Investment film and television companies that want to invest in military themes should think clearly whether the films they invest in also have such favorable conditions.

1. There is a desperate director

now the media is full of reports about how hard it was for Wu Jing to shoot Wolf Warriors 2 in Africa. From the beginning of the underwater fight at the beginning of the film, Wu Jing started desperate mode. In order to complete this long shot, Wu Jing almost drowned underwater for 40 days. In addition, in Africa, the crew experienced a series of tests, such as being robbed, injured, rollover and so on. With a serious and serious director, the film takes the first step of success.

2. The general environment leads to an upsurge of national mood

this year coincides with the 90th anniversary of the founding of the Chinese people's Liberation Army. "Wolf Warriors 2" was released two days before it caught up with Zhu Rihe's military parade. After watching the general military parade, every Chinese has a sense of national pride, and bursting emotions need to be vented. The emergence of "Wolf Warriors 2" has become such a vent. In addition, coupled with the recent repeated provocations by a country against our border, the mood is running high after watching Wolf Warriors 2, which helps to strengthen national unity. Therefore, Wolf Warriors 2 has taken up all the time to be released, and there is a question mark whether the next military film will still have the same effect.

3. Avoid blockbusters and take the lead

"Wolf Warriors 2" can be said to avoid all kinds of powerful enemies when it is released. The films released at the same time are mainly domestic films, and the only ones who can share the topic with them are "the Great cause of Building the Army" and "Peach Blossom in three generations". But both films are different from Wolf Warriors 2 and will not divert the audience. However, there are basically no imported films in the same period. If "Wolf Warriors 2" had been released a month ago, with the diversion of "Transformers" and "God stealing Daddy", we might not have achieved such a rapid box office breakthrough.

< strong > the turning point of domestic movies? NO! < / strong >

in recent years, the box office in mainland China has enjoyed a good momentum of development, with the box office growing at a rate of more than 40% for five consecutive years. However, China's box office in 2016 was 45.712 billion yuan, an increase of only 3.73 percent over the same period last year. As of June 30, 2017, the total box office in the first half of the year was 27.175 billion yuan, an increase of 10.5% compared with 24.594 billion yuan in the same period last year.

1. The share of domestic films in the box office declined

in 2015, domestic films grossed 27.136 billion yuan, accounting for 61.58% of the total box office. In 2016, domestic films grossed 26.663 billion yuan, accounting for 58.33 percent of the total box office. Even though the Mermaid, which was once the top-grossing Chinese film at the box office in early 2016, domestic films have since encountered Waterloo during the summer, National Day and even New year holidays. Domestic films grossed 10.46 billion yuan in 2017, accounting for only 38.49 percent of the total box office. From the above data, it is not difficult to see that the share of domestic films at the box office is shrinking. Since 2017, there have been basically no popular films in China's domestic film market, from "Journey to the West" and "Kung Fu Yoga" to "eating Love" to "Rescue against the Times" at the beginning of the year. Some box office sales are good, but word-of-mouth is not good, some box office is not good, and word-of-mouth is even worse. It is too early to say that China's film market has ushered in an inflection point.

2. Only two domestic films have grossed more than 3 billion yuan at the box office.

in the past years of development of the Chinese film market, only two films have grossed more than 3 billion yuan at the box office. One is "Wolf Warriors 2" and the other is "the Mermaid" directed by Stephen Chow.

according to statistics, of the 194 domestic films in the first half of this year, 15 earned more than 100 million at the box office, accounting for only 7.7%. Only 26% of the 51 films grossed more than 10 million at the box office. It is said that the "decisive battle", the "rules of the game" with an investment of HK $300 million (about 250 million yuan), and the "forgetfulness village" with an investment of NT $300 million (about 60 million yuan) have suffered miserably. The works directed by the stars of "the kidnapper", "endless", "the Family of trouble" and "Love to eat" are also expected to end in losses.

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The proportion between the company and the aggregate Picture Alliance is 55:45. Wu Jing's company Dengfeng International locked in 218 million yuan in revenue ahead of schedule. The company's profit point is to guarantee the bottom and share the income.

the distribution income of Beijing Culture is divided into three tiers. If the total box office does not exceed 800 million yuan, Beijing Culture gets 6.6% of the total box office share; if the total box office is between 800 million yuan and 1.5 billion yuan, Beijing Culture gets 13.75% of the issued box office share; if it exceeds 1.5 billion yuan, Beijing Culture gets 8.25% of the box office share.

1. Can we continue to applaud if we huddle together on the same topic?

such a big cake, many film and television companies and investors are moved. On July 27th, the third Phase of the Film Fund Film and Television Investment Salon discussed the investment in military films; Light Media invested 39 million yuan last year to develop military theme resources. This year, in addition to "Wolf Warriors 2" and "the Great cause of Building the Army", there will also be "Sky Hunt" directed by Li Chen and "Operation Red Sea", a new film by Lin Chaoxian who directed "Operation Mekong". If the films of the same subject matter come online, can they still attract people's attention? At that time, Zhao Wei filmed "to our lost Youth", which opened the era of youth films. From "that year in a hurry" to "left ear", all kinds of youth films were released every year, and finally pushed the youth films into the films of aesthetic fatigue. If investors start to invest in military-themed films now, there will be a pile of military films in the next two years. After all, the films that can make money belong to a minority, and the phenomenon of swarm investment should be treated with caution.

2, "Wolf Warriors 3", do you still have such achievements? According to unknown sources, there were already three plays before Wolf Warriors 1 started filming. Wu Jing said, "for various reasons, we have changed 3 into 2, which means that the original 2 will become 3." According to the final eggs of "Wolf Warriors 2", the shooting of "Wolf Warriors 3" is a sure thing. However, Wu Jing himself is not sure whether "Wolf Warriors 3" can still have such achievements. "if you poke something the audience likes this time, you won't be able to catch it next time."

earlier, when "Wolf Warriors 2" raised money, Wu Jing encountered a lot of resistance, but with the blockbuster of the movie, the early investment of "Wolf Warriors 3" should not be a problem, such as the investment of "Operation Red Sea" which will reach 500 million this year. It seems that the investment of "Wolf Warriors 3" will not be small, but it is still unknown whether "Wolf Warriors 2" can still have the box office of "Wolf Warriors 2", especially although the box office of "Wolf Warriors 2" is very high at present. However, they all come from a single market, which is very disadvantageous to the later development. It remains to be seen whether "Wolf Warriors 3" can break the boundary and go to the world.

Edit: mary