Last Sunday, the urban emotional inspirational drama "I am du Lala" produced by Kerton Media, a subsidiary of Huatze Film and Television Group, ended perfectly, and its ratings and topic volume were among the best in the series at the same time, which proves that du Lala, a classic IP, can also tap its unlimited potential under careful construction. Recently, there are many classic IP that continue to be hot, why can they be favored again and again? New play is the key.
original title: classic IP new game, have you Get yet?
< strong > Workplace Treasure Book" du Lala "< / strong >
< strong > New tricks-Image upgrade: today's du Lala not only plays to change careers but also challenges life < / strong >
but du Lala has grown up for nine years since 2007, and it would be hard for her to be persuasive if she still appears as a newcomer to the workplace. To everyone's surprise, the IP of "du Lala" has been upgraded in "I am du Lala". She is no longer a young newcomer to the workplace, but has entered a new stage of life that takes care of both family and career. The workplace stress and family troubles she faces are exactly the problems that most people are facing right now. Du Lala's IP has also upgraded from a single-line workplace motivational to a comprehensive life challenge, so that the audience once again found a new resonance. the show has been parachuted to the top of the ratings list since its premiere on Jiangsu Satellite TV on April 16, and broke through in one fell swoop on the third day, ranking second in the country with a rating of 1.008 and a rating share of 2.903%. On May 8, it ended perfectly with the result of "the second prime time TV series on satellite TV". After du Lala, which is also directed by the film director Liu Junjie, Lemon is bound to create a new IP. 
< strong > martial arts classic IP" shooting carving "< / strong >
< strong > New trick-keep mysterious: what does Guo Jing Huang Rong look like? I won't ever tell you! < / strong >
it doesn't matter how strong the IP "shooting Eagle" is. At present, there are already six familiar drama versions of "shooting Eagle". For Huatze, how to stand out among many TV versions of "The Legend of the Condor Heroes" is the most important thing, but Huatze, who has a lot of experience in playing IP, has already planned. First of all, configure a five-star team for the film. Guo Jingyu, the King of legendary Drama, will be the director of the show, Wu Dun, Taiwan's gold medal film and television producer, will be the chief producer of the play, and Jiang Jiajun, a senior director and producer of Hong Kong and "the father of Chinese custom drama", will direct the play. In addition, Chen Minzheng, the styling designer of conscientious domestic dramas such as Zhen Huan Zhuan, and Liu Jingping, the art director of works such as "painted skin", have also joined the team. secondly, who will play the two main characters Guo Jing and Huang Rong has been announced since the show was launched in March. According to news, the protagonists and heroines will be decided by the vote of the audience. Such a mystery not only makes the onlookers really "catch up", but also triggers many rounds of heated discussion. 
< strong > mythological classic IP Journey to the West < / strong >
< strong > New tricks: Sun WuKong is a superhero, the white bone spirit is charming and sexy, and the Tang monk is incomparably strong < / strong >
there are many examples of digging deep into the charm of the protagonist and highlighting the surprises. The recent hit Huatze film "Datang Xuanzang" also abandoned the weak and nagging old Tang monk and restored Xuanzang, the great Buddhist scientist who was incomparably strong in history for the first time, refreshing the audience. It has been revealed that in the costume fantasy drama "A Chinese Odyssey 2" jointly created by Huatze and NetEase, not only the plot imagination is very rich, but also the protagonist is equally original, which is worth looking forward to.
Edit: vian
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金牛座
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巨蟹座
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