Advertisers love "entertainment marketing" video websites to become new favorites

the first person to eat crabs is brave. When other manufacturers in the fast consumer industry still firmly hold on to the communication platform of the most civilian ldquo; & rdquo;, there are already some innovative marketing teams that have made rapid moves in online video marketing.

not long ago, mdash;— Harbin Beer, a well-known domestic beer manufacturer, was the first to copy the marketing mode of popular film and TV drama titles from the traditional TV industry to PPS network TV, and its good marketing effect was widely recognized by advertisers. On the one hand, it is reflected in the closeness of advertising and target groups, which makes the arrival rate higher; on the other hand, dynamic online video focuses on advertising to create a brand that is always young and keeps pace with the times. There is beer on one side and web pages on the other, and the link between consumers and audiences is content. Through the exclusive title "my youth is in charge", & ldquo; Beer & rdquo; and & ldquo; Chunchun, motivational & rdquo; are linked, bringing a new flavor of passion, youth and vitality to the old brand Harbin Beer.

in fact, the naming model has been successful in the field of television as early as possible. The domestic brand Dabao was famous for its long-term naming of ldquo; Dabao International Cinema & rdquo;, supplemented by other advertising modes. Strong audio-visual impact and large information bearing are the basis of its marketing, and high-quality content and a certain user base are the core of its marketing. At present, network video, which has become one of the four basic applications of the Internet, has become an important part of the daily life of ordinary people. With high-quality content and smooth experience, more and more users can't stop online video & ldquo; & rdquo;. With the rise of network new media, especially network video, advertising is moving to the network video which inherits the advantages of TV communication and gives users the pleasure to watch at will.

advertisers have been soberly aware that as a representative of new media, online video, which covers dominant users from 15 to 40, represents the group with the most purchasing power and receptivity to new things in China today. To occupy the high ground of online video means to grab the beach in advance & ldquo; and rdquo; marketing share. Take PPS network TV as an example, benefiting from the good user experience that complements the TV media, the current average daily user coverage reaches 25 million, while 100000 sets of channel programs are running steadily in its client. The huge user base, massive high-quality content, and the form of expression of homogenization with television are better than the real-time interaction of TV media, all of which make it possible to transplant the content marketing model that appeared in the strong media to network video.

the network video which constantly subverts the tradition and innovates constantly, while transplanting, it also brings a brand-new development space for the increasingly homogeneous content marketing. Open online video makes netizens do not have to rigidly watch specific content at a specific time, so the users of online video actively and selectively give high-precision coverage to content marketing. On the other hand, online video breaks the limitation of time and space, and the flexibility and interaction of point-to-point, broadcast and commentary give content marketing an indefinite extension of the communication cycle, which makes its content marketing form more yuan, & ldquo; long tail effect & rdquo; is prominent. In addition, based on the fact that the arrival rate of online advertising is easy to measure, online video provides an effective basis for marketing behavior evaluation. With the help of entertainment content marketing, advertisers are equivalent to finding more on the Internet & ldquo; Mango & rdquo;, & ldquo; Tomato & rdquo;.

now, major brands have turned their tentacles to online video marketing. Recently & ldquo; Samar clothing & rdquo; through PPS exclusive buyout and naming & ldquo;09 Happy Girl & rdquo The success of the network video content marketing has pushed the network video content marketing to the most wonderful part. Network video content marketing is creating new marketing value for advertisers with its irreplaceable advantages such as high precision, diversified appearance, high performance-to-price ratio and so on. And it has become a trend.

Great Wall computer, New era shoes and perfect time and Space have also accurately docked their younger target audiences through film and TV dramas such as "the right way in the World is vicissitudes", "smile in my Heart" and "the Legend of the Fairy Swordsman", and have adopted various advertising forms such as title film and TV series and pop-up announcements to cover the target audience in a panoramic manner, among which the fashion sports brand & mdash;&mdash New era shoes also advertised its brand spokesman, mdash;— 's new idol Wang Mingdao, on PPS for other representative films and TV dramas. The content marketing on the network video is so powerful that it gets out of hand.

however, the essence of marketing is a kind of ldquo; communication & rdquo;. No matter what method you use, you have to choose the right way of communication for your target group & mdash;—, and the core issue of this kind of communication is not what the narrator says, but what the listener hears and sees. While Internet advertising, network news, search engine marketing, blog marketing (podcast (video sharing) marketing), network event marketing, forum marketing, video marketing, SNS and so on are all means, the key is how to plan marketing for target groups, which tests the handling of customer demands of domestic video websites.

maybe it is entertainment content that attracts advertisers today, maybe it will be other content tomorrow. The creativity of the Internet is always amazing & hellip;…