Douyu took 1 billion yuan of financing, how is the live broadcast business now?

​ live broadcast platform Douyu recently completed a new round of financing for D-round. According to media reports, the scale of the financing exceeded 1 billion yuan, and after the financing was completed, Douyu's valuation also exceeded 10 billion yuan.

live broadcast platform Douyu recently completed a new round of financing for D-round. According to media reports, the scale of the financing exceeded 1 billion yuan, and after the financing was completed, Douyu's valuation also exceeded 10 billion yuan.

as far as the live streaming platform is concerned, this valuation is not surprising. Previously, the valuation of Millywood behind Yingke Live reached 7 billion yuan, while in the era when YY Live and Huya TV were the main businesses listed in the United States, its market capitalization even reached more than $6 billion.

Douyu is still the most important player in the live broadcasting industry. According to the data of the third quarter of 2017 provided by Aurora big data, among webcast applications, Douyu's penetration rate is 3.5%, higher than 3.3% and 3.0% of YY and Huya, ranking first in the field of webcast.

previously, data fraud was a widely criticized problem in the live broadcasting industry. In 2015, Douyu had more than 1.3 billion viewers in a studio. Yingke has also been exposed, and the number of viewers will be displayed proportionally according to the actual number of viewers.

with regard to these disputes, Zhu Xiaohu, Yingke's investor and partner of GSR Ventures, admitted that Yingke would use fake users to create fantasies about the popularity of live streaming, but he believed that "robots are encouraging new anchors." it's just the way they operate.

it has been reported that Douyu's official data show that it currently has 30 million daily active users and nearly 200m monthly active users. However, according to Analysys Qianfan, Douyu had 15.25 million monthly active users in September 2017. Although it still ranks first in the live game category, it is a far cry from the official data given by Douyu.

before D-round 's financing, Douyu, who came independently from the live broadcast of Station A, had received financing from Sequoia Capital, Tencent and other parties. Among them, Tencent led round B and round C financing with a value of US $100m and RMB 1.5 billion, respectively. In addition to Douyu's game live broadcast can be used by Tencent's games and e-sports, live broadcast already has a profitable business model, which is believed to be an important reason.

in addition to advertising, members, e-commerce and other means, the most important source of revenue for live streaming is still reward. Users who watch the live broadcast buy virtual gifts and give them to the anchor, and the reward income is shared between the anchor and the live broadcast platform. The latest first-quarter financial report of the happy gathering era shows that the company's revenue exceeded 3 billion yuan and its profit also reached 630 million yuan. Yingke's revenue and profit in the first quarter of this year also reached 1.035 billion yuan and 240 million yuan respectively.

Douyu has previously said that he has earned more than one billion yuan in 2016 and has made a profit. But the doubt in the market is that Douyu's game live broadcast field needs to maintain audience interest by poaching popular anchors at high prices. Just a few months ago, the two anchors, Hai Shi and Zhang Daxian, signed by Douyu, respectively changed jobs from Huya TV and penguin e-sports, and caused a lot of disputes in the process of job-hopping.

in any case, the 1 billion yuan financing introduced by Douyu will enable the company to have more sufficient capital to cope with the competition in the market, and the participation of China Banking International in this financing has also been interpreted by many media as the participation of the "national team", endorsing the game live broadcast industry.

in a sense, Douyu and the country have always been very close. In 2016, Douyu set up a party branch. In 2017, Douyu set up a party branch of online celebrities. In July last year, Douyu invited the media to visit his office. In illustrating the multiple values of live streaming websites, Douyu mentioned: "someone copied the Party Constitution live on Douyu." When an old party member saw this, he was moved to tears, saying that he had never seen anyone do such a thing. "

Edit: mary