Alibaba Pictures' revenue increased by more than three times in the first half of the year. Internet announcement is the main driving force.

Aug. 30 news, last night Alibaba Film Group announced its mid-term results for 2017, with revenue up 313% over the same period last year to 1.062 billion yuan. In the first half of 2017, Alibaba Pictures' Internet publicity, content production and comprehensive development businesses all achieved strong growth, especially the Internet publicity business, which became the main driving force of revenue growth.

original title: Alibaba Pictures earned 1.062 billion yuan in the first half of the year, an increase of more than three times over the same period last year

August 30 news. Last night, Alibaba Film Group announced its mid-term results for 2017. Its revenue increased by 313% over the same period last year, reaching 1.062 billion yuan. In the first half of 2017, Alibaba Pictures' Internet publicity, content production and comprehensive development businesses all achieved strong growth, especially the Internet publicity business, which became the main driving force of revenue growth.

< strong > Internet announcement: Taobaopiao participated in a cumulative box office of 7.3 billion yuan < / strong >

in the first half of 2017, Alibaba Pictures's Internet publicity business income of 913.9 million yuan, an increase of 33.1% compared with 212 million yuan in the same period last year.

Alibaba Pictures said that it further expanded the market share of Taobaopiao in the first half of the year. With the increase of Taobaopiao's market share and the influence of the platform, more and more filmmakers have cooperated with Taobaopiao since 2017.

in the first half of 2017, nine films were produced or distributed, and two films were promoted and jointly promoted, grossing more than 7.3 billion yuan at the box office.

in the promotion process of film projects such as "Mission of a Dog" and "Pride and Prejudice", the Taobaopiao and film distribution departments of Alibaba Pictures have created customized publicity and matrix promotion based on Alibaba's ecological big data and platform, and achieved good results.

Taobaopiao has reached the leading position in the industry in terms of market share, number of daily active users, online marketing and other indicators.

< strong > content production: 111 million yuan in revenue to turn losses into profits < / strong >

Alibaba Pictures's interim results show that content production business income is 111 million yuan, compared with 43.35 million yuan in the same period last year, an increase of 156%. It is worth noting that Alibaba Pictures's content production business made a profit of 31.5 million yuan in the first half of the year, compared with a loss of 45 million yuan in the same period last year.

in the first half of 2017, Ali Pictures'"Pride and Prejudice" and "like you" grossed 124 million yuan and 210 million yuan, respectively. In the second half of the year, Ali Pictures also produced films such as "three Life, three generations and Ten Mile Peach Blossom", which was released in August, and the romantic film "21 Carat," starring Dili Reba.

in addition to movies, Alibaba Pictures also invested in and produced a number of dramas in the first half of the year. Among them, "embarrassed Girls turn around" has been broadcast online on Youku platform, and other dramas will also be introduced to the market in the future.

< strong > Comprehensive development: derivatives have made great efforts, and revenue has greatly increased < / strong >

in the first half of the year, Alibaba Pictures's comprehensive development business has been on the right track, with an income of 37 million yuan, compared with 1.96 million yuan in the same period last year, an increase of nearly 18 times.

Alibaba Pictures said that the strong growth of the integrated development business benefited from the development of the derivatives business. In the first half of the year, the cumulative sales of derivatives of "three generations and Ten Mile Peach Blossom" alone exceeded 300 million yuan.

in August, Alibaba Pictures launched a new brand "Authorization Treasure", which empowers the content commercialization industry and provides the whole industry chain service of IP operation for IP copyright owners and brand merchants. In addition to the existing film, animation and game IP, Licensing Bao plans to expand the copyright category of IP to the entire entertainment industry, including film and television, games, literature, online film and television, concerts, variety shows, stars and so on.

Yu Yongfu, chairman of Ali Pictures Board, said that Alibaba Pictures has achieved growth in revenue from all its businesses, and the company will continue to upgrade its products and services around the ecology of entertainment industry. to cope with the rapid iterative evolution of the industry pattern and consumer behavior. Ali Pictures will continue to rely on its ecosystem, give full play to its advantages in science and technology and resources, continue to consolidate the foundation of existing business, expand innovative business, further strengthen the synergy with Ali University, and enter a new stage of development.

Edit: mary