Summer cultural programs appear one after another: themes need to be broken, creativity needs to be explored

this summer, the cultural atmosphere on the screen is very strong. Programs such as "Chinese character Fengyun Society", "Chinese good Poetry" and "Little celebrities of Chinese Studies" have approached the public with both interesting depth and pleasant posture, attracting audiences of all ages with strong cultural appeal.

this summer, the cultural atmosphere on the screen is very strong. Programs such as "Chinese character Fengyun Society", "Chinese good Poetry" and "Little celebrities of Chinese Studies" have approached the public with both interesting depth and pleasant posture, attracting audiences of all ages with strong cultural appeal, so that previously rare academic experts have become well-known "common" guests.

with the relevant documents issued by the State Administration of Radio, Film and Television, we vigorously advocate and encourage the production and broadcasting of independent original programs with Chinese cultural characteristics, so that cultural variety shows have once again become the object of public attention. Major television stations and producers have also begun to catch up with the cultural tide, and a number of similar programs in planning will soon be put online. However, with the increase in quantity, there will also be problems of homogenization of content and similar patterns to a certain extent. therefore, how to push through the old and bring forth the new and creativity first has become a major test of program production.

< strong >" Chinese character Fengyun Club "subverts the function of variety entertainment < / strong >

" Chinese character Fengyun Club "is created by Guan Zhengwen team who has produced popular cultural variety shows such as" Chinese character dictation Conference "," Chinese idiom Conference "and" see words such as face ". The core of the program is still to let modern people who forget to pick up a pen to "read" again. The contestants in the program are mainly children in the fifth grade of primary school, and most of the contents are commonly used words in life. Chief director Guan Zhengwen said in an interview that the biggest innovation of "Chinese character Fengyun Club" is to subvert the functions of variety entertainment and leisure, turning the program into a "rigid demand course" and "happy to teach."

with regard to the problem that it is difficult to have new ideas for repetition of themes, Director Guan Zhengwen said bluntly: "the biggest challenge of cultural programs is to start new themes." Coincidentally, every time we start, there are topics that have not been touched by others, such as Chinese characters, such as idioms, such as letters. Every time a new resource starts, it starts from scratch, because no one has any experience and no one knows what you are going to do. "

at the same time, more attention should be paid to Internet communication in the mode of communication. For example, the game spread of the short film "Test you a word", Guan Zhengwen said, "anyone who receives such a short video will feel flirted, but it is really exciting to try, and then it will be sent to others. It's hard to say whether you can bring fire to the program, but it's true that it's fun. "

< strong >" see words as face to face "in the second season < / strong >

in the second quarter, the quality of selected letters was generally better than that in the first quarter. In the first season, the problem of "where are the letters and which letters are better?" which was distressing to the program group, was solved. With the help of viewers across the country, tens of thousands of people were mobilized to join the letter recommendation campaign, and a huge team of experts contributed a lot of professional advice, making the quality of the selected letters leap forward.

Director Guan Zhengwen hopes that each program in the second season can establish a unique guiding direction and a unique value system to make the program more sticky. Therefore, there are some changes in the way the program is arranged: the twelve programs have their own themes, which are respectively related to the choice of life and death, the appearance of all living beings, love and hatred, loyalty betrayal and reading growth. Many famous historical works, such as Sima Qian's letter of reporting for Ren an, Emperor Wu of the Han Dynasty, King Luo Bin's Book of fighting for Wushu, and Modern Lin Juemin's Book with his wife, will be brilliantly presented.

< strong > wraps the cultural core with Sinology + game entertainment < / strong >

" Young Sinology School "," Sinology Little Scholars "and other programs based on Sinology have also landed on various satellite TV platforms." Sinology School "is in the form of" tutors select people to personally supervise the battle ". The tutor led 32 students to form four teams to carry out Sinology competitions such as idiom story interpretation, free speech, tutor student debate competition and so on. "Little celebrities" are not limited to ancient poetry, poetry, "poem, book, etiquette, music, riding and shooting" and other six arts, as well as clothing, architecture, folklore and other broader Sinology knowledge, are included in the scope of investigation.

"up! On the other hand, Poetry tries to wrap the cultural core under the shell of "game", stimulate the audience's emotion in the form of "poetry + game", and truly combine "culture" with "variety show". The game-style "clearance" mode not only upgrades teaching and entertainment, enhances the viewability and interest of the program, but also "dismounts" celebrities for the first time. This kind of "high but not cold" pro-people line is also a major breakthrough in variety shows. In the program, the form of "human-to-human competition" is deliberately set to replace the "human-to-topic competition" that is often found in traditional cultural programs, or it will open a new way for the cultural variety shows to be broadcast one after another.

generally speaking, at present, one new program after another, and the favorable environment is a good time for the development of cultural programs, and whether it can be recognized by more viewers and whether it can become popular again like the "readers" and "Chinese Poetry Conference" depends on the improvement of the quality of the program itself and the exploration and creation of creative themes. After all, this is the key to ensuring the exuberant vitality of cultural variety.

Edit: xiongwei