Focus Jiang Nanchun made 50 million yuan from the "If You Are the One" advertisement

if you are the one is a hit. Many people talk about Ge You and Feng Xiaogang. Perhaps not many people know that Jiang Nanchun is also one of the shareholders of this film. Moreover, the film has a lot of advertisements implanted.

about the entrepreneurial story of focus Media CEO Jiang Nanchun, many people are familiar with it: they found the blue ocean of advertising industry during the boring time of waiting for elevators and created focus advertising. But how did he find the blue ocean? Now, what new blue ocean has he found? Last Friday, Zhejiang University EMBA and Sohu IT "blog training Camp" invited Jiang Nanchun to share his entrepreneurial experience.

< strong > We are a boring industry < / strong >

what industry is focus Media actually? Jiang Nanchun said: & ldquo; not to mention the digital media industry or the service industry, we are not a boring industry, we are an industry that helps others get rid of boredom. & rdquo; Jiang Nanchun believes that Chinese companies listed on Nasdaq are mainly boring companies: & ldquo; Sina is first of all a relatively boring company, which makes people watch the news when they are bored. NetEase Ding Lei is also very boring, he first organized netizens to send text messages, exchanges with the city are from him. There is also a Zhejiang native Chen Tianqiao is also very boring, playing games. Then Jiang Nanchun was also very bored and organized everyone to watch advertisements at the elevator entrance. & rdquo;

however, when people convert boring eyeballs into cash, it becomes an industry called & ldquo; boring Industry & rdquo;, Jiang Nanchun said that what he earns is & ldquo; boring & rdquo; 's money.

< strong > how can I make money with if you are the one < / strong >

if you are the one is a hit. Many people talk about Ge You and Feng Xiaogang. Perhaps not many people know that Jiang Nanchun is also one of the shareholders of this film. Moreover, the film has a lot of advertisements implanted.

& ldquo; We collect all the advertisements before shooting. The advertising fee is the production fee, and how many ads we shoot and how many movies we have. In this way, we will never lose money. This time we did it in accordance with this logic. We did 14 product placement ads and built 10 patch ads, with a total revenue of more than 50 million yuan. This money is all the production cost of if you are the one, so our box office of 300 million is basically pure profit. Recently, we are filming "Tangshan earthquake". The main financier, the Tangshan Municipal Government, has invested 60 million yuan, and the cost has been increased again. So try not to shoot costume films, it is very difficult to implant, we will mainly shoot modern films, it is best to shoot crazy racing cars, related to car sponsorship, it is easier to make money. & rdquo; Jiang Nanchun said cheerfully.

Jiang Nanchun also told another story. One day, when he was having dinner in Beijing with Shi Kang, the screenwriter of struggle, it happened that the boss of Haagen-Dazs was also there, and everyone joked and came up with ideas. Knowing that Shi Kang was writing struggle 2, Jiang Nanchun joked with Shi Kang: & ldquo; Shikang, can you change the script? someone wants to give you 5 million! It's very simple, just go to struggle 2 and put the love play in Haagen-Dazs. & rdquo;

< strong > you can make money by discovering the blue ocean < / strong >

from focus advertising to movie advertising, Jiang Nanchun has undoubtedly explored the blue ocean of advertising, a white-hot competitive industry. In the lecture, Jiang Nanchun also unreservedly revealed how he learned to discover the blue sea.

Jiang Nanchun said that he was greatly inspired by a lecture on ancient literature in his college days, which was a professor's analysis of the cause of qu Yuan's death. According to his own research, after comparing some details in qu Yuan's works, the professor questioned the historical record of qu Yuan's suicide theory and boldly believed that qu Yuan did not commit suicide in Luojiang, as is now generally believed, but died of political murder. After telling the story, Jiang Nanchun concluded: & all the blue ocean strategies of ldquo; come from insight into details, from the spirit of skepticism and from subversive thinking. In retrospect, what focus has done, I think I have the same idea. If we do not have an insight into the value of boredom in a particular time and space, if I also firmly believe that the media can only be mass media, content is king rather than channel king, then today's focus will not exist. Today, how to think in a subversive way of thinking, or in a different latitude, becomes very important. & rdquo;