"White Snake: Floating Life" reveals the cultural code behind the thousand-year-old Song Dynasty

The third work "White Snake: a floating Life" in the White Snake series under the "New Legend" series will be released nationwide by Qixi Festival on August 10. Today, the film released a cultural special of "Lin'an Day". The main creator shared the creative process of the city style of Lin'an in the Song Dynasty, and many experts and scholars opened the "magnifying glass" viewing mode, and all kinds of details of clothing, food, shelter and transportation in the archaeological film uncovered the cultural code of the Song Dynasty behind the film! Recently, the film's national roadshow was officially launched, and the creative team came to Shijiazhuang and Shenyang to chat with local audiences and fans about the film's creation.

So far, the total box office of this film has exceeded 50 million, continuing to lead the Qixi Festival. The pre-sale is in full swing.

through the world of fireworks for thousands of years

reproduce the market picture of the Song Dynasty on the screen of the painting along the River during the Qingming Festival

The movie "White Snake: a floating Life" released a cultural special of "Lin'an Day". The main creator shared the creative idea and uncovered the cultural code of the film's vivid restoration of the Song Yun of the thousand years. Producer Zeng Fanyu said that at the beginning of the creation, the team had decided to make an elegant Song Yun. To this end, the creators extensively collected and consulted all kinds of historical materials and ancient paintings, while director Li Jiajie revealed: "painting along the River during the Qingming Festival is one of our best learning teachers." Director Chen Jianxi said that in order to recreate the fireworks of a thousand years ago, the slates, plaques and houses on Hefang Street in the film all made reference to the architectural standards of the Song Dynasty. In fact, the seemingly inconspicuous shops and passers-by on the street have been cleverly designed. "We have designed some livelihood for Xiaobai and Xu Xian's neighbors and people walking around. In fact, there are very clear settings for the number of customers in the shops on the street, in order to let the audience see that the street is dynamic. " Director Li Jiaxiang said, "We hope that the environment in which Xiaobai and Xu Xian live is real."

The details of Song Yun presented in the film not only brightened the eyes of the audience, but also won the high recognition of many professional scholars. Xu Jijun, a second-class researcher at Zhejiang Academy of Social Sciences and chief expert of Zhejiang Song Yun Cultural Research and inheritance Center, believes that "I agree with the aesthetic style in the film." He Zhongli, professor and doctoral supervisor of the School of History of Zhejiang University, part-time director of the Southern Song Dynasty History Research Center of the Hangzhou Academy of Social Sciences and Hangzhou Southern Song Dynasty history communication ambassador, said that "the promotion of Song culture is the feature of this film." The economy and culture of the Southern Song Dynasty are very developed, so the audience can see from the film that the capital of Lin'an is shining day and night, and restaurants are everywhere. Lu ran, author of the book Song Banquet, expert on Song Yun Cultural think Tank of Hangzhou Culture and Tourism Bureau, and expert on food history, even got the surprise of archaeology in the film. "there is a small detail in the restaurant. They used a kind of blue glass plate. This was called medicinal jade or fake jade in the Song Dynasty. I didn't expect that such details would be reflected in an animated movie. " In addition, the details of the eating customs inherited from the Song Dynasty, such as eating zongzi on the Dragon Boat Festival, eating Youth League in cold food, and even Dongpo meat tied up with grass rope, have been perfectly restored by the film. In the film, Li Gongfu and others made the most vivid explanation of the Dragon Boat Festival Dragon Boat Race, which was born in the Song Dynasty and is still in use today-the championship. Luo Liang, a professor of Chinese studies at the University of Kentucky and an expert on white snake culture, believes that "we can see that the film has done a lot of research and research, and put these contents into the film." From the magnificent Tang style in "thirty thousand miles of Chang'an" last year to the elegant Song rhyme in this year's "White Snake: a floating Life", Zhuguang animation has once again started a remarkable journey through the screen. Qixi Festival walked into the cinema and felt the fireworks world of the Song Dynasty alone.

Shenyang station road show "old buddies" enthusiastic interaction

*the Northeast dialect teaching at the scene is "Old and rare" Shenyang version of "Xu Xian Li Gongfu" laughed all over the audience**

Recently, the film "White Snake: a floating Life" roadshow came to Shenyang, in the post-screening interactive link, the audience were moved by the moving emotion and the charm of the characters in the film. In this regard, director Chen Jianxi said: "I am very glad that everyone likes this story, we want to convey that Xiaobai Xuxian are willing to sacrifice themselves for each other, they are a two-way relationship." Director Li Jiawei also added: "White Snake: floating Life" is a result of chasing light animation for many years, and the all-round improvement of technology has provided great help for our artistic creation. " In the face of enthusiastic fans at the scene, producer Zeng Fan excitedly said: "the production process of animated films from two-dimensional to three-dimensional is quite a long time, and each step of polishing needs to be stuck at a lot of time before we can meet with the audience during the summer vacation. I would also like to thank all our creators for their joint efforts and thank all viewers for their expectation and support."

Since the main creative team came to Shenyang, it must not escape the baptism of the northeast dialect. A movie fan, "Old Iron", enthusiastically teaches Chen Jianxi, a director from Hong Kong, China, to speak Northeast dialect and confess on the spot, "White Snake: floating Life" I really want it all the time! " Another grandpa audience shared with the creator: "this film can provide young people with a beautiful vision of love. You are really excellent, with the painstaking efforts of the whole team and the most advanced technology." to show you the best animation in China. I want to use three words to describe this film, that is: exquisite, touching, perfect! " It is worth mentioning that a pair of real brother-in-law and brother-in-law also appeared at the scene of the movie. "I've been having fun since watching the movie. No wonder I thought my brother-in-law was kind to me the first time I saw him. It turns out that my brother-in-law may have been my pet in a previous life." Caused a lot of laughter from the audience.

The film "White Snake: floating Life" is produced by Shanghai Chuguang Film Co., Ltd., Wanda Film and Television Media Co., Ltd., Tianjin Maoyan Weiying Culture Media Co., Ltd., Shanghai Taobaopiao Film and Television Culture Co., Ltd., China Film Co., Ltd., Shanghai Ruyi Film and Television production Co., Ltd., Zhejiang Hengdian Film Co., Ltd., Wanda Film and Television Media Co., Ltd. Wuzhou Film Distribution Co., Ltd., Tianjin Maoyan Weiying Culture Media Co., Ltd. jointly released, will be released nationwide on August 10, pre-sale is hot in progress, Qixi Festival romantic appointment on the big screen!