Innovative mechanisms to ensure the quality of the IP chain and the "peak" of online text is just around the corner

online literature has become an important part of people's online life, but when it comes to online literature and online writers, the first impression of most people seems to be not the beauty and depth of those words, but the amazing number of words updated every day.

Today, online literature has become an important part of people's online life, but when it comes to online literature and online writers, most people's first impressions seem to be not the beauty and depth of those words, but the amazing number of words updated every day. The words respected in traditional literature are carefully chosen and revised, which are so incompatible with the "rules of the game" in the online world.

many readers, netizens, writers and critics often criticize that network literature has many problems in ideological depth, spiritual belief, artistic expression and aesthetic principles. Over the years, we have seen that some network literature writers and writers have published hundreds of thousands of network literature works, which have been read and sought after by a large number of readers. however, this still can not cover up the lack of thought, spirit, literariness, artistry and originality of today's network literature. in terms of level and quality, the phenomenon of immature, rough and pale network original literature is more prominent. Even vulgar works in online literature fill our eyeballs, promoting entertainment to death and vulgarization.

< strong > the market is mixed, excellent works can be sought < / strong >

Network Literature is in such an impetuous era today, full of noisy commercial consumption culture, numerous and changeable multiple values and fashion, constitute the living environment and cultural situation of network literature. "click rate", "flow operation" and "hype" go hand in hand with network literature. This external environment determines the writing mentality of some network literature writers and writers. the network writing they pursue is often eager for quick success and quick profit, get click-through rate, win good commercial profits, and even get the recognition of paper literature. get the publishing market.

in order to change some bad states of the current network literature, some network literature writers, writers and readers are also thinking about how to better create excellent network literature works in the development of network literature.

not long ago, the State Administration of Press, publication, Radio, Film and Television formally issued the trial measures for the Evaluation of Social benefits of Network Literature Publishing Service Units in view of the large quantity and low quality of current network literature, lack of "peak" and one-sided pursuit of economic benefits. It is clearly proposed to evaluate the social benefits of the network literature publishing service units that are engaged in the original business of network literature and provide a platform for network literature reading. The main purpose of this social benefit evaluation is to improve the content quality of works, standardize the market order, optimize the development environment, and guide online literature publishing service units to take the publication of excellent works as the central link. continue to launch excellent works with the organic unity of ideology, artistry and readability to better meet the spiritual and cultural needs of the people.

in my opinion, the social benefit assessment of network literature is an important measure to guide network literature publishing service units to strengthen content control. However, in order to reverse the unhealthy tendency of only clicks and one-sided pursuit of economic benefits in the current network literature, a series of system innovation and related rules are needed.

< strong > check the evaluation mechanism and improve the quality of IP chain < / strong >

you should know that elegant and beautiful content, exquisite strokes, rich literary expression and artistic aesthetic charm, paying attention to national soul, spirit of the times and real life, and human life and soul have always been important criteria for excellent literary and artistic works. So, through the establishment of relevant incentive mechanism, so that online writers can not only gain economic benefits through "multi-code words", but also make profits by improving the quality of their works? For example, some singing competition rules, not only have the public judges to vote, but also refer to the opinions of professional judges and the media, etc., for the evaluation and reward of online works, we can also refer to the opinions of professional literary criticism institutions. Such an evaluation mechanism can be set up not only by the units engaged in the original business of network literature, but also by the network literature publishing service units that provide network literature reading platform or the third-party professional evaluation platform. In addition, the economic and social benefits behind the IP industrial chain generated by online articles are huge. The development value of an exquisite, infectious and literary story is far greater than that of those online articles that are infinitely extended in order to "put together words". Therefore, improving the quality of online articles is not only the social demand, but also the internal demand of online publishing institutions. A more reasonable incentive mechanism with high quality is also the common pursuit of online writers, copyright holders and related industries.

I believe that linking the author's income with the quality of literature can, to a certain extent, guide the network literature to develop in a positive, correct and distinct direction in the thought, content, interest and value of literature. promote network literature to carry out new pursuits in character, morality and ethics. With the development of network literature industry, we must rebuild the coordinates of literary spirit, improve the taste of literature, look for the literariness and artistry of network literature, and no longer tolerate its mediocrity, pallor and vulgarity. Only by turning the pursuit of sublime aesthetics in network literature into conscious cultural consciousness and literary consciousness, can our network literature usher in the development from "plateau" to "peak".

Edit: mary