Deliver entertainment 2020 harvest season, continue to sow high-quality works, and start the screen dominance year

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"The principle of my company and project is to keep my feet on the ground and climb to the top of the mountain step by step. No matter on the mountainside or on the top of the mountain, every step is solid when I look back," said Zhao Wenzhu, President of relay entertainment. When the whole industry is cold in 2020, relay entertainment has sprung up and the film and television variety industry is complete

"The principle of my company and project is to keep my feet on the ground and climb to the top of the mountain step by step. No matter on the mountainside or on the top of the mountain, every step is solid when I look back," said Zhao Wenzhu, President of relay entertainment. When the whole industry was cold in 2020, relay entertainment suddenly rose, and film and television variety was in full bloom. With the production of the popular love variety "like you, I am also 2", Douban's 8.7-point remake of the drama "chess soul" and his efforts to create high-quality artists such as Yang Chaoyue, Li Yitong and Zhao Silu won many awards: Ms. Zhao Wenzhu won the award of golden globefish's most entertaining pan entertainment investor; Pass entertainment won the annual sharp enterprise awards of golden globefish's most influential drama company, golden Guduo's annual influential company and variety daily; Houhai culture, a subsidiary of pass entertainment, won the award of golden globefish's most influential variety company and golden Guduo's annual IP incubation company; Zhang Linghe, an artist of the relay entertainment, won the annual forces Nouvelles award, and Liu Yichang won the annual cutting-edge actor award

down to earth, every step is solid, and the entertainment guidance will be broken in 2020

in the past two years, affected by the epidemic and other factors, the entire film and television industry has entered a cold winter. Many companies are seeking to break the situation, passing the iron rule that entertainment knows that" forging iron requires its own hard work ", and making decisions quickly according to the market and its own situation. At the suggestion of the chairman Zhang Liang, Ms. Zhao Wenzhu, the president of the group, made bold innovations, gave priority to tightening the cinema screening business in Hong Kong, and changed the original" pyramid " "The business model is adjusted to a fan-shaped business model: that is, taking the group company as the fulcrum, comprehensively mobilize the advantageous resources inside and outside the group, concentrate efforts, take the film and television comprehensive core business as the fan bone, support the group's concept downward and business development, take the directors, screenwriters, artists, celebrities and other partners as the fan, enrich the group's business dimensions, take the design and production of emerging products as the outlet, improve the group's industrial layout, and deepen the overall business thickness New situation

Guided by the fan-shaped business model, transfer entertainment has formed its own unique whole industry chain model. At present, among the nine subsidiaries of transfer entertainment, there are nine subsidiaries, including Houhai culture, which focuses on the production of comprehensive content for film and television, transfer entertainment MCN, which is a joint venture with iqiyi and has a complete celebrity training system, transfer quark, which takes screenwriters and directors as the core creative power, and Wen Lan culture, which incubates top flow artists, They integrate to form a competitive force. Delivery entertainment now has the ability of continuous output of high-quality content, high-quality artist training system, and independent operation of high-quality IP

The quantity is not as good as the quality to deliver the entertainment drama comprehensive force market praise

Pass Entertainment's keen perception of good stories, good content and industry outlets makes it not choose the IP type with high popularity in the current market, but estimate the trend of IP popularity according to the market development, layout and create outlets in advance, select IP that can not only respect the market, but also guide the market, and deeply cultivate and build. In order to do a good job in content, pass entertainment starts from two aspects: one is to carefully polish the works, and in the early selection of works, There will be a professional screenwriter team to evaluate the script. If the score is less than 80, the delivery will not invest in the production. Second, establish cooperative relations with more high-quality partners. Zhao Wenzhu said, "my planning team has always said that rather than being anxious to develop three in one year, it is better to make a good work with good reputation and audience rating in two years, and quality is more important than quantity."

in line with these two ideas and its own understanding and development of IP, the thick sea culture under it took five years to jointly create the cartoon" chess soul "with the same name, which is deeply loved by young people, with iqiyi and xiaotangren media The preparation of the online drama can be said to be sad for the transmission of entertainment. In the early stage of the preparation, in order to win the copyright, the relevant staff went back and forth between Beijing and Tokyo for a year, and the supervision process took five years. They insisted on preserving the original plot, core character relationships and famous scenes as much as possible, so that non original fans and even non secondary fans can accept it, The continuous deepening of the content of the transmission entertainment made "qihun" get a good score of 8.7 points in Douban after it was broadcast, and soared to the first place in the scoring of China's diffuse change drama Douban. The success of "qihun" brought great confidence to the transmission entertainment and Houhai culture, and also strengthened the label of "many good stories" of this company once again

Delivering entertainment will polish the spirit of "chess soul" with all its strength, just to make good content loved by the audience, and continue to its various industries. In terms of variety, it also pays close attention to the market heat and leads the audience's expectations. The popular love variety "like you and me 2", which was popular at the beginning of the year, has attracted much attention. Since its launch, the program has been constantly on the topic, sweeping many lists such as the online comprehensive list. On the closing day, it ranked first with a popularity of 74.10. With the enthusiastic attention of netizens, the program captured 63 hot search topics on Weibo and 441 hot searches on 15 platforms. It really harvested the popularity of the whole network and set off a storm of love on the network

try 100% to leave no regrets. The business closed loop is beginning to show signs

in addition to film and television and variety shows, the delivery entertainment will be customized for each artist under its contract, make full use of professional and team strength, clearly lay out the artist's development direction and contact script, and formulate the best plan for each artist according to their different characteristics. At the same time, it will use its own resources to give artists more training opportunities, so that artists can grow together with the company. Just like Yang Chaoyue with high light, the delivery Entertainment and Ms. Zhao Wenzhu have fully explored her potential, expanded her advantages, explored her performance growth board beyond her idol characteristics, and customized her important roles in the ideal city for future development and empowerment. In addition, relay entertainment has also focused on creating potential artists such as Li Jiulin, Ling Meishi, Zhang Linghe, Liu Te, Lu Yuxiao, Wei Yi, Dong Yan, Sheng Langxi, Zhou Chengao, bu Kang, In 2020, they participated in many word-of-mouth works, which were widely praised, and their plays to be broadcast were also expected by the public

When the film and television industry is cold and short video is booming this year, tran entertainment and Ms. Zhao Wenzhu are also sensitive to the needs of the public, and jointly set up MCN company specially trained for celebrities with iqiyi, which applies the group's experience and advantages in film and television integration to the short video industry, and has successively created a series of well-known IPS such as Dajin Xiaojin and Chaoyang you aunt Cai, which have been widely recognized by the market. In addition to online business, transfer entertainment combines her power with the current popularity. Girls pursue unique beauty characteristics, open up offline industries, and create two light luxury beauty brands, lion beauty and fadesoul. On the road of product research and development and marketing exploration, transfer entertainment also integrates its own advantages, continues to make efforts, and constantly caters to market demand to make product line adjustments, As Zhao Wenzhu said, "we must have done 100% of our best. No matter what the result is, as long as I pay 100% of my energy and efforts, I won't leave regret."

delivering entertainment step by step 2021 lives up to expectations

with the overall planning of Zhang Liang, the chairman of the group, the precise layout led by the implementation of Ms. Zhao Wenzhu, the president, and the support of many excellent editors and directors such as Shu Huan, Su Biao, Wu Qiang, Li Yanqian, in addition to the successful release of" the soul of chess "and" the story of the young Jianghu " There are also many blockbuster dramas that have entered the production stage to be broadcast, such as the s+ level key project "ideal city", directed by director Liu Jin who won the Magnolia Award, starring Sun Li, Zhao Youting, Yu Hewei, etc., as well as the ancient costume fantasy drama "Mrs. Hu Zhu", starring Yang Mi and Chen Weiting, and the ancient costume fantasy drama "Mrs. Hu Zhu", directed by Li Yanqian, Ji Xiaobing The urban love drama "smart love life" starring Jin Wenxin, etc. Houhai culture, a subsidiary of Houhai culture, is also successively developing and planning IP dramas worth looking forward to, such as "law of lokar", "wind and moon in half the city", "living with spring", "peach blossom debt", "holding Koi Xianggong", "Ruyi egg", and "zhishou platform". In terms of variety, the third season of "like you, I am also like you" and the s+ level detective variety "cute thief detective", jointly produced by the company, are also about to complete the recruitment of members, Transmission entertainment is bound to usher in the year of screen dominance in 2021

It can be seen that transfer entertainment has now built a whole industry chain integrating excellent creation team within the group + flow star artists + high-quality drama works + independent brands, and celebrity ecological research and development and exploration, which has been recognized by the market and the industry. Many awards are strong evidence of the initial effect of fan-shaped business structure and business model. In the future, tran entertainment will continue to promote the sustainable development of the brand and continuously improve its commercial status. Its nine subsidiaries will also make full use of the group's deep accumulation of resources in the industry, work together and make concerted efforts to create a "pass through entertainment" brand effect. Pass through entertainment is a dark horse in the pan entertainment industry, and its strength cannot be underestimated