on July 8th, Letv Sports and Jiadobao Group announced that they had reached a strategic cooperation to usher in a new era of sports marketing in 2016 and open up new ideas for the marketing of herbal tea brands. The two sides will cooperate around Letv Sports in the seven major events of "Chinese Super League, FA Cup, Super match Day, Wimbledon, Snooker, International Women's Professional Tennis Federation (WTA) and North American Professional Football League (MLS)". At the same time, they will launch brand implantation cooperation on Letv's 24-hour sports event information program "Sports +".
original title: Olympic outpost Jiaduobao joined hands with Letv to prepare for sports marketing
on July 8th, Letv Sports and Jiadobao Group announced that they had reached a strategic cooperation to start a new era of Jiadobao sports marketing in 2016 and open up new ideas for herbal tea brand marketing. The two sides will cooperate around Letv Sports in the seven major events of "Chinese Super League, FA Cup, Super match Day, Wimbledon, Snooker, International Women's Professional Tennis Federation (WTA) and North American Professional Football League (MLS)". At the same time, they will launch brand implantation cooperation on Letv's 24-hour sports event information program "Sports +". 2016 ushered in the sports "big year". Letv Sports, which owns the most rights to sports events in the world, took the lead in occupying the exclusive rights of new media in the 2016 and 2017 seasons of the Chinese Super League. The marketing value generated by the high attention of the events is self-evident. In addition to the strong copyright strength of sports content, the content forms ecological coordination in many aspects, such as hardware (multi-terminal broadcasting platform), upstream and downstream operation of events and venues, value-added services, etc. Letv's big ecological support to Letv Sports in the "IP operation + content platform + intelligence + Internet services", Letv Sports achieved multi-terminal coverage and full-screen linkage, occupied the living room and other core scenes, and successfully subverted the traditional sports value chain. in addition to the live broadcast copyright, well-known sports media such as Liu Jianhong, Huang Jianxiang and Zhan Jun have become the symbols and spokesmen of Letv sports. In the game-watching experience, Letv sports studio has implanted 3D vision technology to restore the stadium to the studio, directly explain the course according to the real-time match situation, guide technical analysis, and improve the game-watching experience. In addition, Letv uses the interaction between sub-ecosystems to layout around IP, such as Letv super helmet, 360-degree panoramic live broadcast, Letv TV, Letv sports cloud service, etc., as well as innovation in the interactive experience of watching games through the newly acquired octopus TV and Souda Football. and Jiadobao is the first to introduce the "Mobile Internet +" strategy to the herbal tea industry, forming the marketing closed loop of Internet + herbal tea + Jiadoubao, and creating the first herbal tea industry ecosystem. This coincides with Letv Sports, which has always adhered to the ecological concept. in 2016, Jiadobao Group's marketing strategy focused on sports-related brand exposure, shifting from naming variety to sports marketing, breaking the traditional forms such as hard and wide distribution. Letv Sports and Jiadobao jointly innovate the form of advertising placement in the live broadcast and information of top events to achieve a seamless connection between content marketing and events. With this breakthrough strategic cooperation, the two sides are bound to create phenomenal sports marketing influence. Tan Jingying, senior vice president of Letv ecological marketing, believes that Letv Sports has occupied the marketing highland of the sports industry in 2016, surpassing the traditional naming exposure mode of live broadcast of sports events in brand marketing; Letv Sports will give the Jiadobao brand full participation and interaction at the content level, and said that Letv Sports is willing to work with Jiadobao Group to create a new way of sports marketing. Pang Zhenguo, party committee secretary of Jiadobao Group, pointed out, "the strategic cooperation between Jiaduobao and Letv Sports will complete its occupation in the 'Olympic year' through the new mode of 'Internet +' sports, and consolidate its industry position with the help of brand communication." Jia Duobao chooses Letv Sports, on the one hand, it will directly seize the entrance of domestic live streaming of global sports events, and at the same time, it will join Letv's sports ecological forces to achieve a strong relationship between event content, Jiadobao brand and users, and accurately reach the target consumer group of Jinjia Jiadobao.
Edit: yvette
白羊座
金牛座
双子座
巨蟹座
狮子座
处女座
天秤座
天蝎座
射手座
摩羯座
水瓶座
双鱼座
