Huaqiang Fangte's performance hit a new low in three years. The secondary industry just looks beautiful

It still takes time for China's secondary industry to usher in great development. For most small and medium-sized enterprises in the new third board, they also need correct ideas, capital support, good management and market mining capabilities

original title: Huaqiang Fangte's performance has declined. Does the secondary industry just look beautiful

on November 24, the Acfun barrage video website, the "ancestor" of the domestic second dimension, was shut down again, and the website and the client were unable to log in for three consecutive days. Insiders said that the sudden closure of station a may be related to its lack of broadcasting qualification. In fact, on June 22 this year, station a was shut down by the State Administration of radio, film and television for lack of audio-visual licenses, broadcasting a large number of programs that did not comply with national regulations and promoting negative comments

as the "originator" of the second dimension in China, station a, which has just entered the "year of preschool education", has had a rough road in recent years. Since its establishment in 2007, station a, which has gone through 10 years, has experienced many changes of ownership, high-level infighting and other turbulence. As of September 30, 2016, the total liabilities of station a have reached 148 million yuan, the net assets have been -112 million yuan, and the net loss in the first nine months has reached 146 million yuan

in contrast to the whole secondary industry in China, although the previous "return of the great sage" successfully made many viewers re examine this industry, it is difficult to hide the crisis behind the whole secondary industry chain - there are more and more works in the animation field, and the production time of the whole industry is getting longer and longer, but the income of enterprises in the secondary industry chain has rarely increased

in recent years, the secondary industry of the new third board is far from ushering in the wind as the market rumors, on the contrary, life is not good. Even if Huaqiang Fangte owns bear haunt, the leader of the new three board animation industry with domestic well-known animation IP, its performance last year has reached a new low in the past three years, and dream city, which owns the "Ali" series, is still struggling to explore the path of profitability

< strong > the dilemma of profit < / strong >

quadratic element, which means "two-dimensional", is extended to characters in animation, games and other works presented on paper or screen. The early two-dimensional animation or game, because its picture is a plane, is called "the second dimensional world", which corresponds to the "third dimensional world", that is, the real world we live in

according to the incomplete statistics of rhinoceros star, up to now, there are 59 enterprises on the new third board, which are in the secondary industrial chain, involving animation, comics, games, novels, role-playing and other sub sectors, and the largest number of enterprises are in the animation and comics fields. We are familiar with the well-known animation IP "bear haunt" of Huaqiang Fangte, the "pig man" series of Yongsheng animation and the "Ali and Luo Xiaohei" series of dream city (837364)

in the first half of this year, the average revenue of 59 enterprises was 54.5441 million yuan, with an overall year-on-year increase of about 20%. The average net profit was 7.302 million yuan, of which the net profit of Huaqiang Fangte reached 312 million yuan. If the large proportion of Huaqiang Fangte was excluded, the average net profit of 58 enterprises was only 1.8804 million yuan

as the leader of the new third board animation industry, Huaqiang Fangte achieved a net profit of 711 million yuan from its parent company in 2016, an increase of 6.74% year-on-year, while the net profit after deduction was only 365 million yuan, a year-on-year decrease of 11.58%. Throughout 2016, Huaqiang Fangte received government subsidies of 353 million yuan, accounting for almost 50% of the total net profit

in the past three years, in 2014, 2015 and 2016, Huaqiang Fangte achieved net profits attributable to the parent company of 711 million yuan, 654 million yuan and 711 million yuan respectively, but the net profits after deduction were only 379 million yuan, 413 million yuan and 365 million yuan. In 2016, the net profit after non deduction hit a new low in the past three years

in terms of revenue composition, in 2016, the "theme park" business, one of the two main businesses of Huaqiang Fangte, had a revenue of 3.058 billion yuan, accounting for more than 90% of the revenue, while the revenue of cultural content products and services such as special films and digital animation was only 295 million yuan, accounting for 8.78% of the revenue. In 2014 and 2015, this value was 524 million yuan and 263 million yuan, accounting for 22.24% and 9.39% respectively

while the proportion of theme parks in revenue is increasing, the absolute value and proportion of the contribution of animation content creation to revenue are becoming smaller and smaller. Although the film "the return of bear's heart" produced by Huaqiang Fangte made a box office of 288 million yuan in 2016, the animation IP creation with film and television as the core still has a very limited effect on the overall revenue structure of the company. In the business model of Huaqiang Fangte, the IP of "bear haunt" is the support of content and brand, which is realized through theme parks. Once the growth of animation IP revenue is stagnant or even negative, the impact on the subsequent industrial chain can be imagined

and with "Ali", the dream city of national network red IP, life is not good, and it is still in the mire of loss. In 2014 and 2015, dream city lost 13.8949 million yuan and 17.2462 million yuan respectively. In 2016, after landing on the new third board, dream city also lost 10.3238 million yuan. In the eyes of many people, dream city is facing an unprecedented financial crisis

on September 1 this year, Xu Han, the original author of Ali and the founder of dream city, reappeared as the CEO of the company. After Xu Han returned to the management of dream city, he continued to "increase revenue and reduce expenditure", which not only cut the company's loss making business, but also cut nearly 40% of its staff, so as to ensure the normal operation of its main business. As the pioneer of the first batch of IP operations in China in the past decade, dreamtown still has a consumer base and market attention, but the company's way to achieve profitability is still a thorny road in the future

< strong > the "difficult and miscellaneous diseases" of the secondary industry < / strong >

in 2015, a "return of the great sage" brought out the long-term "self Hi" secondary industry to be re examined. The box office of 956 million yuan showed the huge market prospect of the secondary industry

the success of the return of the great sage is not only reflected in the box office, but also makes more people realize that animation is not exclusive to children. This is the first and most important step in China's secondary industry in more than a decade - the transformation of cognition

behind the phenomenal IP of the return of the great sage, it is more about the popularity of IP such as Bo Renzhuan and Da HUFA, and the popularity of IP such as joy and grey wolf and bear haunt

in February 2016, fire shadow: biography of Bo Ren, which was released in China, is another Japanese animation introduced after Doraemon and Detective Conan. It has a wide base of fire shadow fans, and this animation film, which is almost full marks in the eyes of many fire shadow fans, has only earned a box office of 103million yuan in China

an important reason for the box office failure of Bo Ren Zhuan is that piracy is rampant. Many fire movie fans have seen high-definition pirated videos before the film is released

in fact, due to the late start of the domestic secondary industry, all aspects of the industrial chain are not yet mature. In addition, many enterprises are dumping content by means of cheap and free in order to expand the market. Many authors' paintings and novels are reproduced at will, and some audiences do not care who the original author is, but only whether the content meets their own wishes, gradually forming the awareness that entertainment content should be free, This lack of copyright awareness has also greatly contributed to the occurrence of piracy, plagiarism and other phenomena

in sharp contrast to Bo Ren Zhuan, animation IP works such as joy and the big wolf, the haunt of the bear, and the pig man, which are popular on TV, are not popular. This kind of IP content is relatively childish and rough, and the audience is mainly young children

such works are not popular, but actually have a deep social factor. In China, although some parents do not exclude their children from watching animation, once their children really want to live in the secondary industry, I'm afraid many parents will feel "not doing business". Compared with Japan, when the magic girl Xiaoyuan broadcast her last words, Asahi news was reported on the front page

from the perspective of animation IP creation, because many domestic institutions still regard animation and comics as "exclusive for children", there are many restrictions on content creation, and the grading system is also far away, which also leads to many authors being "timid" in the creation process, while some excellent works can not be animated and appear on the TV screen, which directly restricts the realization of content, thus affecting creation

in general, whether from social factors, or from the talent, market, starting point of time, it still takes time for China's secondary industry to usher in great development. For most small and medium-sized enterprises in the new third board, they also need correct ideas, capital support, good management and market mining capabilities. It is not difficult to know where the problem lies. The difficult thing is to despise short-term interests and firmly move towards the future. The secondary industry does not lack markets or people, let alone consumption power. What it lacks is a bowl of spiritual food belonging to them

editor: Mary