This year, the production of webmaster is expected to reach 108. Who is contributing brain holes to video websites?

In 2017, the output of online variety shows is expected to reach 108. Behind the supply and demand of large-scale programs is the continuous content delivery of program companies. Check and sort out the cooperation between iqiyi, Tencent video and Youku, the three major video platforms, and front-line program production companies, present the "cultivation" of the platform for excellent production companies, and also reflect the collective face of the video industry and the ups and downs of different companies Original title: who is manufacturing the 108 file annual output of webinar? Taking stock of the Netcom companies behind the three video websites, the separation of production and broadcasting, as a trend of the media industry, has formed a consensus in the radio and television industry. The platform and producers seek common interests in the regulation of the invisible hand of the market, mobilizing the vitality of the industry and catalyzing the surge of excellent production companies

for commercial video websites with a higher degree of industrialization, platformization is the mainstream choice for their program production, and a large number of production companies have become the content source of video websites

according to public data, the output of online variety shows in 2017 is expected to reach 108, of which the top three are iqiyi 33, mango TV 22 and Tencent video 20. Behind the supply and demand of large-scale programs is the continuous content delivery of program companies. Iqiyi has undoubtedly become the most prolific video website in the battle for high-quality content

established program companies such as Canxing production, vision film and television, Weizhong media, as well as emerging companies focusing on pure online content such as miwei media, Xiaoguo culture, happy culture, Riyue Xingguang, are forming an important part of the network variety production chain.

the coupling of first-class platforms and first-class production companies enables the program production and broadcasting effect to achieve a multiplier effect, and after the high-quality platforms incubate popular projects, there is a backlash against the behind production companies Feeding is also immediate, and some emerging companies have quietly risen under the support of strong platforms

at present, iqiyi, Tencent video and Youku compete for hegemony, shaping the basic pattern of oligarchy segmentation of video websites. Review and sort out the cooperation between these three video platforms and front-line program production companies, and present the "cultivation" of the platform for excellent production companies, which can also reflect the collective face of the video industry and the ups and downs of different companies

< strong > overview of the current situation: companies such as miwei and Yuanjing have sprung up, and energy and big bowl have actively entered the market. The blowout of online variety shows has led a number of production companies to stand out. Among the current production companies, companies that basically cooperate with the three major video websites include miwei media, Yuanjing film and television, and Weizhong media. These companies with earlier layout have become the first tier of network content operation

miwei media, which was incubated in iqiyi, is the leader in the field of network integration. After iqiyi broadcast, its "QIPA said" has become recognized as the first "network integration". Since then, miwei media and Tencent video have cooperated on "the temptation of dinner" and "goodbye meat" with Youku, and the brand has entered a rising period

vision film and television was founded by Meng Fei, the host of Jiangsu Satellite TV, Wang Peijie, the former deputy director of Jiangsu Satellite TV, and Wang Gang, the former deputy director of Jiangsu Satellite TV project department. Vision film and television is good at plain people reality shows. Last year, the company cooperated with iqiyi and Youku successively in "great children" and "beauty and the best". Among them, "beauty and the best" was taken off the shelves due to scale problems, while "great children" received high attention and reputation, and became a masterpiece of plain people's network synthesis

Weizhong media is an earlier private program production company. It also early intervened in the production of online integrated content, delivering "are you normal" and "runaway rule king" for Tencent video and Youku respectively

this year, a group of new entrants to online variety production, such as energy film and television, big bowl entertainment, Sun Moon starlight film and television, SMG Internet program center, etc. these companies have strengths in the field of traditional program production, as well as rookies born of the Internet. Their entry into the network integration has made the market competition more complex and diverse

public information shows that energy film and television will cooperate with iqiyi this year in "youth orator" and "100000 big guesses"; Big bowl entertainment will cooperate with iqiyi and Tencent video respectively on "big bowl show" and "come to the bowl"; Riyuexingguang will also cooperate with iqiyi and Tencent video on men's dessert club and see where you're going

born out of the system, SMG Internet program center is the only organization in the Department of radio and television that focuses on Internet content. Previously, the center has produced web integrations such as wow new home, national beautiful girl and little brother hello. It is reported that this year, it will also cooperate with iqiyi in the auto music talk show karaoke

among traditional production companies, Canxing production undoubtedly ranks first. With projects such as "China's new song" and "China's good song", Canxing has successfully opened the "blockbuster era" of Chinese television and realized the real "separation of production and broadcasting". Although Canxing is still weak in the field of network integration, it still cooperates with leading enterprises of video websites in various forms to "warm up"

this year, the second season of Canxing's flagship program "China's new song" was broadcast by iqiyi alone. The first-line platform met with the best company, giving the final performance of the project more room for imagination. In the future, whether Canxing production and iqiyi will jointly build a heavy network integration also makes the industry look forward to it

production mechanism: Tencent Youku relies more on social companies, and iqiyi's internal and external linkage forms are diverse.

according to the different sources of content, at present, video websites can be divided into three types. One is the video websites within the system, such as CCTV and mango TV, whose content is basically produced and produced by their own teams, which is self-produced and self sold. The other is the PGC mode in which the content of commercial video websites is almost completely supplied by external forces, The other is to deeply combine the two methods, self-made +pgc

as far as the top three video websites are concerned, Tencent video and Youku take the research and development and production of external companies as the main forms, and there is no complete internal production team, only a producer or supervisor position, which is a typical PGC mode; Iqiyi is the only one of the three head video websites to support the content production team inside the platform. It not only keeps an open attitude to the external production forces, but also never ignores the support of internal forces. It does both self-made and PGC

in the course of iqiyi's development, many content studios have been established successively, such as Ma Dong studio, Wu Xiaobo studio, thin horse studio in previous years, VC studio, Darwin studio, and the newly established young tiger studio. These studios ensure iqiyi's continuous online comprehensive supply

different production mechanisms represent the difference in the understanding of the platform side towards the" separation of production and broadcasting ". Relying entirely on the PGC mode of production companies can make excellent production companies work for me and realize the optimal allocation of social resources, but this may also bring about the" hollowing out "of platform production Thus, the platform side has increased a layer of risk in dealing with market fluctuations

iqiyi combines the two ways organically, complementing each other's advantages. It has a self-made backbone and can effectively activate social resources. It is a relatively benign production mechanism, which is not in line with the idea of "the international situation will be met when the Zhejiang satellite TV rises, and a hundred boats will compete for the flow at home"

features: gold medal TV producers transform into Internet access and have different focuses on content positioning. Going out of the system is becoming a trend choice for traditional radio and television practitioners. After many gold medal program producers have accumulated professional experience and created personal brands within the system, they enter the market and immediately operate content projects with a more flexible body. Internet access has become an important driving point for them in the new environment

in this context, the first-line producers who came from CCTV, Hunan, Jiangsu, Zhejiang, Oriental and other satellite TV platforms have given their first shows of online synthesis, such as Ma Dong's team created "wonderful talk", "the temptation of dinner", Wang Peijie's team created "great children", Chen Wei's team created "China has hip-hop", "my song god", and Ma Li's team produced "1.3 billion decibels" Xie dikui's team did "date, big star" and so on

not only mainland producers, but also front-line producers from Hong Kong and Taiwan have also begun to participate in the "arms race" of the mainland online integration. For example, Zhan renxiong, a top producer in Taiwan and the operator of trump programs such as Kangxi is coming and I guess I guess I guess I guess, has cooperated with iqiyi in projects such as "college students are coming" and "sister is hungry" since 2016. Under the background of the general trend of Taiwan's variety arts, the first-line video platform in the interior and the ground has provided Zhan renxiong with a new soil to take root

different production teams of sheshui Netcom are also good at and focus on program types. For example, miwei media has cultivated carefully in language programs to form a unique style. The "wonderful flower conference" derived from "wonderful flower theory" has been widely praised; Iqiyi VC studio is becoming more and more proficient in the polishing of music reality shows. After "my God of song", especially the "hip hop in China", which is built by gathering front-line resources, is undoubtedly the new banner of Netcom

in addition, Weizhong media has unique experience in the production of social topic programs. Xiaoguo culture has gradually become a scale in the content of talk shows, and YUELIAN power focuses on the online and offline layout of "model" business. Different companies have given full play to their advantages in various types of network integration, which has promoted the blooming of the whole industry

editor: Xiongwei