Taopiao strong alliance with Beijing culture to create a new infrastructure for the film industry ecosystem

on August 25, Alibaba Pictures and Beijing Culture held a press conference in Beijing and announced that the two companies had formed a strategic partnership. In the future, the two sides will carry out in-depth cooperation in the fields of film investment, production, distribution, derivatives and film game interaction.

on August 25, Alibaba Pictures and Beijing Culture held a press conference in Beijing and announced that the two companies had formed a strategic partnership. In the future, the two sides will carry out in-depth cooperation in the fields of film investment, production, distribution, derivatives, film game interaction, and so on. We will further open up the film industry chain and work together to create a new infrastructure for China's film industry.

< strong > Film Market < / strong >

< / strong >

< strong > Film Market < / strong >

< evolution >

< evolution >

< evolution >

< evolution >

Beijing Culture, the number one online ticketing platform in China, and Beijing Culture, which has signed contracts with many outstanding young directors, is hoping to continue the "Wolf Warriors 2" phenomenon through further strategic cooperation. With the increasing diversification of film consumption patterns, the whole industry is bound to move towards resource integration and ecology. In this process, the combination of market participants with the same values and unique advantages is the general trend of industrial development.

in this strategic cooperation, Taobaipiao, which locates film online marketing, has surpassed all competitors and become the absolute boss of domestic online ticketing platform. It is reported that the leading position of Amoy ticketing is jointly constructed by the first share of movie ticketing, the first number of daily active users of the online ticketing platform, and the first issuing capacity of the online ticketing platform.

the other side of the cooperation, Beijing Culture, as an industrial chain platform with the goal of serving creators, has strong capabilities and resources such as content production and star IP, such as signing directors Wu Jing and Wuershan. As the co-producer and distributor of Wolf Warriors 2, Beijing Culture and Taobaopiao work together through online and offline resources to promote the rapid fermentation of good word-of-mouth after the release of Wolf Warriors 2, and constantly set new records for Chinese films at the box office.

Fan Luyuan, CEO of Alibaba Pictures, is confident about the cooperation between the two sides. He said: Alibaba Pictures is an Internet basic service-oriented company that cooperates with all parties in the industry with an open mind. Beijing culture has four major business sectors, films, TV dramas, variety shows, and artist agents. Ali Film, as an infrastructure, also has several major sectors, content production, Internet dissemination, and comprehensive development. The two sides have a lot of room for cooperation in these areas. Looking forward to the future, Ali Pictures and Beijing Culture will carry out in-depth cooperation in the joint investment, co-production and distribution of films, especially in the field of derivatives.

< strong > in the new era of movie retail, let the right people find the right movie < / strong >

although Amoy is firmly on the largest film ticketing platform in China, Li Jie, president of Taobaopiao, has a more far-reaching reflection on its next development and the value it brings to partners. He said at the cooperation ceremony that the Chinese film industry has reached an inflection point, and the box office is no longer everything to measure the success of films. When the film enters the new retail era, Xuanfa also enters the new retail era. Why a platform like Beijing Culture chooses to cooperate with Ali is because of the natural attributes of Internet companies-data, ability to pay, and strong ability to buy tickets.

it is precisely because of the data that the Internet platform sees users' preferences more clearly and can better judge whether a script will be liked by users and what kind of people a play should be pushed to, so that the right people can find the right movie. Taking "Wolf Warriors 2" as an example, Li Jie further explained: "in Wolf Warriors 2, with Beijing culture, we have completed the transformation of reaching users, locating users, and promoting user transformation. It really realizes the four-in-one effective closed loop of publicity, issuance, ticket purchase and user interaction." In his view, in the era of the Internet, users should start to pay attention to this film from the time a film project team is established, because a large industrial film can only be carried by tens of millions of users. Taobaopiao and Beijing culture can make a lot of attempts in Internet marketing and film promotion.

Market analysts point out that this insight into user preferences is crucial to the film industry. Film production is usually a two-year cycle, and the investment is huge, but before the film was produced, it was not known whether the film would be liked or not. If big data has the ability of the Internet platform to intervene, the earlier the intervention, the more conducive to the film side to reduce risk. Li Jie also confirmed this view, for example: "sometimes, the film side talks about a film and says that its target user group is under the age of 25, but we can give him feedback that the content of this film is not liked by young people under the age of 25." It is not based on our judgment, but on the data. "

< strong > Taobao will become a multi-dimensional entrance to the film entertainment ecology < / strong >

in the ecology of Alibaba Pictures, Taobao is an important infrastructure for users to reach. For users, Amoy can solve the problem of online ticket purchase; for the industry, Amoy can solve the problem of online marketing. However, with the gradual evolution of film ecology, Taobaopiao itself will continue to evolve.

Taobaopiao CEO Li Jie said: the online ticketing platform has gone through the ticketing platform of the 1.0th era and has entered the "movie Internet marketing platform" of the 2.0th era. In addition to the above-mentioned ability through big data, a comprehensive enabling partner from content production to publicity and distribution, ticket scavenging will also become a multi-dimensional entrance to the film entertainment ecology.

it is reported that ticket shopping in the future will extend the display of social, content, movie derivatives and other functions. On the one hand, continue to carry out a large number of market investment and diversified movie viewing discount activities. On the other hand, continue to carry out layout and business upgrading around the entertainment industrial ecology, create a new infrastructure of the film industry, build itself into a film ecological connection carrier with the ability of two-way online and offline distribution, and accelerate the construction of film ecological infrastructure, upgrading from a single ticket entrance to a multi-dimensional entrance to film entertainment ecology covering ticketing, social networking, content, derivatives and other aspects. Consumers can enter the rich and colorful world of film entertainment through Taobao tickets to meet the diverse consumer needs.

Edit: mary