Exploring the "New Distribution Channel under the upgrading of consumption" Youku Film for the "New release" Mode and the driving Force for the Development of the Market

on time, and achieved good results. For example, "S4 Ranger" grossed 6 million at the cinema line and about 13 million on the Internet. "the detonator" earned 50 million at the box office and nearly 20 million at the box office online. Starting from this year, Youku Movie has begun to use a single-point mode to cooperate with cinemas, which means that a single charge for online viewing is close to the cinema line, while maximizing the revenue of the movie at the cinema end. It can also attract more audiences who cannot go into the cinema due to time and place restrictions, so as to achieve the purpose of expanding the increment for the market. < / span >

refine the user circle layer to provide precise content time liberalization for creation release

due to the cost of copying, there is a regional distribution situation, but if there can be a more detailed distribution mode, it will bring huge increment to the market. In some traditional distribution cases in the past, box office receipts may vary widely from region to region, such as Pancake Man, where attendance varies greatly between the north and the south. Liu Kailu points out that in areas where attendance is low or the cost-performance ratio of a single copy is not high, the use of the Internet to supplement the film and allow the film to be distributed online at a lower cost may bring more possibilities to the market.

the Chinese film market is getting bigger, which leads to the diversification of film creation, the fine differentiation of the audience and the differentiation of market competition. Under this opportunity, Youku will also continue to increase the scale of investment, carry out industrial upgrading, provide new channels and new directions for film distribution, and help the development of China's film market.

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