the creation and production of all kinds of network audio-visual programs should closely focus on cultivating and carrying forward socialist core values, make efforts to implement them in detail, sing the main theme, and spread positive energy.
A few days ago, in order to further spread advanced socialist culture and create a healthy and positive atmosphere of network culture, the State Administration of Press, publication, Radio, Film and Television issued a circular on further strengthening the management of the creation and broadcasting of network audio-visual programs, which put forward further requirements for the creation and broadcasting of network audio-visual programs.
" notice "points out that in recent years With the increasing prosperity of China's cultural industry and the wide application of new technologies in the field of communication, audio-visual programs on various communication platforms such as radio and television and the Internet are showing a trend of rapid development, providing a rich variety of spiritual and cultural products for the broad masses of people. However, there are some problems in some network audio-visual programs, such as value distortion, entertainment first, vulgar content, poor quality, low style, language anomie and so on.
< strong > it is necessary to cultivate and carry forward socialist core values < / strong > "Circular" stresses that the creation and production of all kinds of online audio-visual programs should closely focus on cultivating and carrying forward socialist core values, make efforts to implement them in details, sing the main theme, and spread positive energy. We should vigorously carry forward Chinese excellent traditional culture, deeply elucidate the core ideas such as benevolence, people-oriented, honesty, justice, harmony and harmony, continue to celebrate traditional virtues such as continuous self-improvement, dedication to work and happiness, helping the needy, acting bravely, filial piety and relatives, and resolutely resist feudal cultural dross and decadent thoughts such as thick black school, hidden rules, circle and hilltop. Firmly oppose money worship, hedonism, extreme individualism and other unhealthy tendencies. We should vigorously publicize the building of family civilization, report well the activities of "passing on family teachings, establishing family rules, and promoting family style", and encourage the establishment of moral construction programs with the theme of family education and family rules. We should vigorously carry forward revolutionary culture and advanced socialist culture, carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, sing songs about the motherland, praise heroes, eulogize the times, guide people to establish and adhere to correct views on history, nationality, country and culture, and resolutely resist all kinds of contents that denigrate mainstream ideas and values. Firmly oppose the erroneous tendency to distort history, beautify reactionaries, tease the sublime and negate British models. online audiovisual programs such as online dramas and online movies should carry forward righteousness, uphold justice, spread truth, goodness and beauty, whip falsehood, evil and ugliness, embody the moral orientation of accumulating goodness into virtue and enlightening virtue, and play a good role in moral education and value guidance. < strong > We must adhere to the aesthetic bottom line of civilization and health < / strong > "notice" emphasizes that all kinds of network audio-visual programs must adhere to the aesthetic bottom line of civilization and health. We must adhere to the people-centered creative orientation, take root in life, get close to the masses, show the life of struggle, depict the most beautiful characters, and maintain a healthy style. We should consciously stay away from low taste, resolutely abandon cheap laughter, bottomless entertainment and unscrupulous rubbish, mercilessly condemn behaviors that challenge moral boundaries and trample on social conscience, and consciously resist excessive commercialization, excessive entertainment, and vulgar tendencies, and never become slaves to the market. Entertainment reports should be conducted in Chong de Shang Yi, and must not be used as a gimmick to win click-through rates by hyping scandal, scandal and bad record of privacy. Online variety shows, online dramas, and online movies should resolutely oppose unhealthy trends such as chasing stars at sky-high prices, boring games, and extravagant feasts, avoid encouraging the mentality of game life and the style of grandiosity, and maintain public order and good customs. must not be used as fake shows, deliberately intensify contradictions, magnify irrational emotions and other wrong ways to mislead the audience and confuse right and wrong. insist on putting social benefits in the first place, and never create vulgar gimmicks, show ugliness and evil behavior, present gloom and obscurity, and exaggerate pornography and violence. Resolutely put an end to the phenomenon of packaging hyping the children of stars and infringing upon the rights and interests of minors. < strong > standardize the use of national spoken and written languages < / strong > "notice" stresses that all kinds of network audio-visual programs must standardize the use of national common spoken and written languages. It is necessary to abide by the relevant laws and regulations of the national common spoken and written language, respect and respect the excellent Chinese traditional culture, and use the characters, words, phrases and idioms of the national common spoken and written language in strict accordance with standard writing and standards. do not abuse homophones, create excessive word meanings, wantonly misinterpret connotations, and do not use non-standard network language and wrong words. the choice of words and sentences should adhere to correct orientation, conform to grammatical norms, consciously abandon vulgar, vulgar and vulgar tastes, and strictly prohibit the use of extreme words such as teasing, filth, malice, insult, abuse, etc. Network audio-visual program service organizations and network audio-visual program production organizations, as well as performers, hosts, guests, and other program participants of network audio-visual programs such as online dramas, online movies, online variety shows, and other program participants should play an active exemplary and exemplary role in standardizing the use of common spoken and written languages. all network audio-visual program service organizations and network audio-visual program production institutions should strengthen the management of the use of spoken and written languages in the names, lines, subtitles, and dubbing of network audio-visual programs, and strengthen tips and guidance for performers, hosts, guests, and other program participants to standardize the use of common spoken and written languages, so as to prevent programs that do not standardize the use of national spoken and written languages from being broadcast online. < strong > the standards of network audio-visual programs and radio and television programs are the same < / strong > "notice" stresses that network audio-visual programs should adhere to the same standards and standards as radio and television programs, properly control politics, value, and aesthetics, and carry out overall management. TV dramas or movies that fail to pass the censorship may not be broadcast online as online dramas or movies. leads to incorrect TV variety shows, and may not be broadcast on the Internet, IPTV or Internet TV in the name of network variety shows. programs that are not allowed on radio and television are also not allowed to be broadcast on the Internet (including mobile Internet). programs broadcast on the Internet (including mobile Internet) are prohibited, and they may not be broadcast on radio and television. programs such as the so-called "full version", "unabridged version", "unabridged version" and "censored clips" (including footage) shall not be distributed in any form on any platform such as the Internet (including mobile Internet), radio and television. Network audio-visual programs entering radio stations and television stations should be re-examined in accordance with the relevant administrative regulations. It is necessary to innovate propaganda and guidance, form a strong positive public opinion, analyze topics of public concern with profound and simple theories, dissolve network hostility with objective and rational voices, and make more positive and healthy content and a strong atmosphere for upward goodness. build a "concentric circle" off the Internet. < strong > all aspects of the industry should be strictly guarded < / strong > "notice" requires all network audio-visual program service organizations to fully implement the main responsibility, establish, improve and improve an effective gatekeeper mechanism. rules and regulations such as pre-broadcast content review and editor-in-chief responsibility system should be implemented in an all-round way, and the guiding responsibility should be carried out in all aspects and specific posts of adoption, compilation and broadcasting, so that each should bear its own responsibility, so as to prevent the previous link from passing the buck to the next link. it is necessary to strengthen personnel training, enhance political quality, professional level, and professional ability. To improve the internal accountability system, problems should be in-depth analysis of the causes, reverse investigation of responsibility, and serious accountability for dereliction of duty and dereliction of duty. the Circular requires the administrative departments of press, publication, radio and television at all levels to conscientiously implement the responsibility system for ideological work and earnestly perform their duties of territorial management. We should adhere to the responsibility of defending the land and fulfill its responsibility, strengthen the management and guidance of network audio-visual program service institutions and network audio-visual program production organizations through daily supervision, special renovation, business training, publicity tips, and other means, and investigate and deal with institutions that fail to perform their duties and produce and disseminate illegal content in accordance with the law. all levels of monitoring and supervision agencies for network audio-visual programs should monitor and evaluate network audio-visual programs, distinguish and analyze outstanding problems, and promptly discover and study and judge the contents of violations. Relevant industry organizations should further give full play to the role of industry self-discipline and supervision, establish and improve the team of program evaluation experts and working mechanisms, evaluate the contents of all kinds of network audio-visual programs in a timely manner, and actively promote the healthy and orderly development of network audio-visual programs. Edit: jessica
白羊座
金牛座
双子座
巨蟹座
狮子座
处女座
天秤座
天蝎座
射手座
摩羯座
水瓶座
双鱼座
