Iqiyi released the 2017 China viewing experience report, Scientific and technological Innovation leads the New Ecology of Entertainment

on December 7, the press conference of the 2017 China viewing experience report was held in Beijing.

on December 7th, the press conference of "China viewing experience report 2017" was held in Beijing. Iqiyi Senior Vice President Geng Xiehao, Editor-in-Chief Gao Jin, Director of data Research Institute GE Chengzhi, and Director of lifestyle Research Institute of Jinan University Fei Yong and other business executives and industry research experts attended. At the meeting, iqiyi Science and Technology Channel and the Life style Research Institute of Jinan University jointly released the 2017 China viewing experience report, which gives an authoritative expression of the video viewing experience from the perspective of users and makes an in-depth analysis of the main factors affecting the viewing experience. The report points out that at present, the domestic consumption structure is constantly updated and upgraded, and a single functional product can no longer meet the needs of the market. Only by constantly exploring and upgrading diversified user experience models can we really improve the quality of users' entertainment life and meet people's growing entertainment needs.?

the release of the 2017 China viewing experience report is the joint professional academic research force of iqiyi, as a content platform, to provide professional theoretical basis and guidance for users to have a better video viewing service experience. In addition, the conference also held a salon on the theme of "viewing experience & lifestyle". Participants discussed in depth the three topics of "viewing experience and pan-entertainment marketing", "product innovation and change of viewing experience", and "art, technology and commercial space".

< strong > deepen the upgrade of viewing experience service to lead the new trend of entertainment with scientific and technological innovation? < / strong >

with the strengthening of video platform big data and the power of science and technology, user experience based on user behavior analysis and user demand mining has become the focus of all major platforms. At the press conference, Geng Xiehao, senior vice president of iqiyi, delivered a keynote speech on "Scientific and technological Innovation leads the New trend of Entertainment". Geng Xiehao said that as a great entertainment company driven by scientific and technological innovation, iqiyi has successfully laid out entertainment ecological content such as film and television, music, fans, pan-quadratic, lifestyle and other entertainment content. at the same time, it has the best entertainment talent and the best entertainment "machine". Among them, the best entertainment machine is that the application of AI.AI technology will promote iqiyi's deep understanding of the needs of content, users and partners, and constantly catalyze the upgrading of users' entertainment experience, thus realizing the progress of the entire entertainment industry. Iqiyi and Baidu jointly released the "Baiai Plan" in 2017. Baidu's AI technology, user data, marketing platform and media resources will be fully integrated with iqiyi's super entertainment content, breaking the boundary between innovative technology and high-quality content, and focusing on the user viewing experience. Geng Xiehao stressed that iqiyi will lead the new trend of entertainment with scientific and technological innovation, and eventually build an entertainment kingdom that will benefit all users.

Today, with the diversified development of video entertainment content, technological innovation has become an important support for the construction of video content ecology. In this regard, GE Chengzhi, director of iqiyi data Research Institute, has an in-depth insight into the development trend of younger, mobile and entertaining video industry from the perspective of online video development trend and iqiyi user portraits and data. GE Chengzhi said that as a leader in the video industry, iqiyi has always maintained a leading edge in the PC and mobile side by virtue of accurate analysis of user portraits. According to October data from third-party iResearch Consulting, the four core data of iqiyi's total monthly effective browsing time on PC, the number of monthly coverage, the total monthly effective usage time on mobile, and the number of monthly independent devices all remain at the top of the industry. In addition, iqiyi uses powerful background data technology to collect user portraits, analyze user needs in depth, and push high-quality content for hundreds of millions of iqiyi users. With the release of the 2017 China viewing experience report, iqiyi hopes to use professional academic strength to provide users with more perfect viewing experience services in the future. From technological innovation breakthroughs to precise control of user needs, iqiyi has always been user-centered, continuously promoting the comprehensive upgrading of entertainment interactive experience, and combining quality content to lead the new trend of pan-entertainment ecology.

< strong > fully deconstruct user experience requirements to strengthen the influence of the platform industry < / strong >

based on the accurate grasp of user needs, iqiyi continues to aggregate users with high-quality content and continuously improve user stickiness. According to the report, 31.8% of the respondents chose iqiyi, 24.5% chose Tencent Video and 21.7% used Youku. It can be seen that iqiyi has become the first choice for websites that choose to watch videos. In terms of user stickiness, the report shows that users watch video for an average of about 2 hours a day, and 53% of users spend 1-3 hours watching video. In terms of content, life food, entertainment, talk shows, TV dramas and movies have become the five major video content that people pay most attention to. Compared with 2016, life food and talk shows have become new content of concern. In terms of interaction, the post-90s are more active and frequent to participate in the interaction. People between the ages of 28 and 32 like to like it most, and the interaction tends to be younger.

according to the report, although watching TV is still a habit for most people in terms of high-tech acceptance, VR and on-screen comments are also becoming new ways for viewers to perceive the world. About 1/3 of the respondents have been exposed to the VR experience and panoramic viewing. In the final theme salon, iqiyi Editor-in-Chief Gao Jin stressed that iqiyi will adhere to the technology brand proposition of "technology makes entertainment more interesting" and constantly enrich and improve users' entertainment experience in terms of audio-visual quality, intelligent service, and interactive innovation.

as a leader in China's online video industry, iqiyi benefits from rich user experience and profound technical strength genes, through the analysis of user behavior habits, it provides practical suggestions for the user experience standard of the video industry, and has obvious reference significance for the development of the whole domestic video industry. With a large user base and the primitive accumulation of many high-quality content, iqiyi has reached a high degree of integration of content and technology, enriching the interactive experience of content through innovative technologies such as AI and VR, and realizing the diversified release of the platform from single broadcast to social interaction, thus broadening the ecological boundaries of entertainment and forming an open and complete layout of the entertainment industry. In the future, iqiyi will continue to use strong technical strength to get through content and user services, and continue to lead the development of content ecology in the video industry.

Edit: mary