The first China On-Demand Cinema Industry Forum is about to open, looking forward to interpreting the New Deal

on October 12, the "on-demand Cinema Industry Forum", sponsored by China Guangyun Film Culture and Technology Co., Ltd., and supported by China Film Research Institute, was held in Beijing. The forum will focus on interpreting the legal ways of on-demand cinemas and relevant national policies, as well as the industrialization road of sharing and win-win results of on-demand cinemas.

in recent years, on-demand cinemas have sprung up in large and medium-sized cities, private space and free on-demand. It has brought a new way of watching movies to people who pursue individualization, and cinema investment has a new imagination space. However, as a matter of fact, on-demand cinemas are faced with the embarrassing situation of not being popular in the market, and many on-demand cinemas are facing losses as well as the risk of piracy. On October 12, the "on-demand Cinema Industry Forum", sponsored by China Guangyun Film Culture and Technology Co., Ltd., and supported by China Film Research Institute, was held in Beijing. The forum will focus on interpreting the legal ways of on-demand cinemas and relevant national policies, as well as the industrialization road of sharing and win-win results of on-demand cinemas.

Zhongguang Yunying Culture and Technology Co., Ltd. is a subsidiary of Zhongguang International Culture. Chen Guowei, chairman of Zhongguang International Culture Co., Ltd., believes that on-demand cinemas are an integral part of China's film industry and an inevitable trend for audiences to personalize and diversify their viewing.

< strong > the emergence of on-demand cinemas is an inevitable trend of the contradiction between the growing demand for cinemas and the limited showing space. < / strong >

the number of screens in China's mainstream commercial cinemas is mostly 6-10 cinemas, accommodating 300 films per year, but the annual production of domestic films is 800. imported films are further opening up, and the limited projection space can not meet the needs of film projection and the people.

on August 18, Ivy Movie published an article entitled "starting from a mother's helpless complaint about cinema scheduling", which attracted wide attention. The article complains that during Wolf Warriors 2, a mother wanted to accompany her child to watch the animated film "Raiders of the dolls", but the cinema was either too early or too late. The showing space is occupied by films such as Wolf Warriors 2 and Peach Blossom in three generations. You should not forget Fang Li's "startling kneeling" in order to fight for the screening of "A hundred Birds to the Phoenix" last year.

the contradiction between the demand for movies and the rapid growth of film programs and the lack of showing space has become increasingly prominent. China needs more showing space, and on-demand cinemas will become a new way for people to watch movies.

< strong > the emergence of on-demand cinemas is the result of the development of the personalized and diversified needs of cinema audiences. < / strong >

Minority art film exchanges, movie enthusiast gatherings, family Part, private watching by couples. The diversification of subdivision needs requires different places, different experiences, more film choices and free private space. The personalized and diversified needs of the film audience promote the film from mass entertainment to social entertainment; diversified film entertainment is an irresistible trend from the mass media era to the self-media era.

on-demand cinema is a new way of life for personalized and diversified viewing needs of audiences, the inevitable trend of the development of cinemas, and an integral part of China's film industry from a big country to a powerful country and to a scale industry of hundreds of billions of dollars.

Mr. Chen Guowei, who has focused on cinema terminal management for 27 years, has worked in Zhejiang Film Company, Wanda Cinema, Jiahe and HNA Culture, and has been in charge of state-owned film enterprises, private film enterprises and listed companies in Hong Kong. after the restructuring of state-owned film enterprises and the reform of China's cinema system. He said that on-demand cinema is a new product form of cinema development, and its growth is not achieved overnight, just like the development path of China's commercial cinema more than a decade ago. In 2005, Wanda opened five Warner Wanda cinemas (when Wanda cooperated with Warner and entrusted Warner with full management), four lost money, and there were only a handful of provincial capitals with a total annual box office of more than 10 million yuan. With the strong support of the Chinese government, the Chinese film market has gradually developed rapidly. At present, the viewing environment of on-demand cinema is better than that of that year, but because it is faced with the characteristics of minority viewing, its film output value is relatively small, so it is difficult to form industrial scale and industrial value in the short term. Therefore, VOD cinemas are faced with the process of exploring the profit model and reconstructing the industrial chain.

this forum invites some successful VOD cinema investors to share their excellent experiences, and arranges a presentation session for VOD cinema partners. The theme of this meeting highlights the new economy, new thinking and the concept of cooperation and sharing.

this on-demand cinema industry forum received special support from the China Film Research Institute, and Director Zhang Wei was present to interpret the policy. The China Institute of Film Science and Technology, a unit directly under the State Administration of Press, publication, Radio, Film and Television, is the only industry standard-setting and management unit in the film industry, and it is also the maker and testing unit of the technical standards of national VOD cinemas. The healthy development of on-demand cinemas needs the protection of national legislation, and the legitimate main body of operation is the prerequisite for the healthy development of on-demand cinemas. This forum will accurately interpret the technical standards of on-demand cinemas and the prerequisites for the approval of projection licenses for on-demand cinemas.

Edit: xiongwei