The overseas sales price of "The Legend of Chu Qiao" is three times that of "Hua Qiangu". The price of domestic dramas has increased sharply

the overseas sales revenue of Chinese films in 2016 was 3.8257 billion yuan, an increase of 38.09 percent over 2015. The overseas selling price of the just-concluded Chinese TV series "Legend of Chuqiao" is more than three times that of the hit TV series "Flower Thousand bones" the year before last.

the recently released Research report on China's Film Industry shows that overseas sales of Chinese films in 2016 totaled 3.8257 billion yuan, an increase of 38.09 percent over 2015. The overseas selling price of the just-concluded Chinese TV series Chu Qiao Zhuan is more than three times the price of the hit TV series "Flower Thousand bones" the year before last. Industry insiders believe that film and television works have become one of the pillar industries for China's cultural industry to "go out", but warn against the phenomenon of "deifying IP".

< strong > Chinese film and television products "going out" < / strong >

reporters learned from the market that in 2016-2017, more and more Chinese film and television products began to "go out" and sold "good prices" in the international market, and their prices were on the rise.

Ma Zhongjun, chairman of Ciwen Media, told reporters in an interview that from 2000 to the present, the first stage is "martial arts fever," and the Southeast Asian market is basically dominated by Chinese film and TV dramas, but then due to the intensification of competition, the share of Chinese film and television works has gradually decreased, and recently, the momentum of Chinese film and television dramas has begun to "intensify."

"China's film and television industry has accumulated sales experience in the international market, the industry is also supported by the government, and the trend of profit growth is becoming obvious." According to industry insiders, the overseas copyright price of the 2015 hit drama "A Thousand bones of Flower" is not high. This year's popular "Legend of Chuqiao" sold more than three times the price of the former, setting a new record in the international market history of Chinese feature-length films and TV dramas. Zhao Xiaochun, general manager of Yingmai Cultural Media, said in an exclusive interview that China's film and television industry, together with e-commerce and tourism products, has become the core of the three pillars of China's cultural industry.

< strong > IP and the original are the" two legs "of film and television companies < / strong >

Why can the price of Chinese movies and TV dramas soar? Industry insiders believe that part of the breakthrough comes from technical barriers: "Technical barriers are the main reasons that hinder the overseas development of Chinese films and TV dramas from 2014 to 2016." Ma Zhongjun said that in the overseas market of Chinese TV series, what they were afraid of at first was not piracy, but technical problems. "if the translation software is not powerful enough and foreign audiences cannot understand Chinese and Chinese subtitles, they will not be interested in learning about Chinese culture." He believes that this made many Chinese "popular style" movies and TV dramas failed in the international market a few years ago. These technical problems were solved by leaps and bounds in 2017, the translation software was changing with each passing day, and the cost of translating a single play was reduced to less than 1/10 of that before 2015.

the Zhang Liangwei team of Soochow Media Internet said in the research report that the cultural media enterprises represented by Ciwen Media have adopted the strategy of attaching equal importance to IP and originality, committed to the integration of drama and network, and the linkage of network and station, with continuous verification of content strength, layout of the "pan-entertainment" whole industry chain, and flexible performance can be expected. It is suggested that we should focus on the opportunities for the integrity of the film and television sector in the near future, focus on recommending New Culture, Huatze Film and Television, Tangde Film and Television, and pay attention to Light Media.

Ma Zhongjun said that the reserve of IP is critical, but the transformation of IP takes time and requires a clear ability to predict IP, and stressed that do not deify IP: "IP is not omnipotent, the most important thing is to write a good script with the right attitude."

< strong > Game products follow the film and television production "going out" < / strong >

from the 2017 report, the gross profit margin of Dasheng cultural game business is as high as 97%, and that of Ciwen media game business is as high as 41%, which is much higher than that of its film and television business. The former game business accounts for 63.8% of the company's profits, while the latter accounts for 31.3% of the profits of the latter game business.

Film and television companies such as Oriental Pearl and focus Media are also making great efforts to develop the game industry, and the game products of some listed companies have followed their film and television products abroad.

Edit: mary