Why are mainstream movies so popular with young people? Take stock of the recent film market

in recent years, mainstream films have broken through the original perspective of artistic expression, went deep into the grass-roots level to interact with the audience, extended and spread positive energy off the screen, which not only enriched people's spiritual and cultural life, but also enhanced people's sense of identity. it also deeply grasps the hearts of young people.

in order to celebrate the victory of the 19th CPC National Congress, many domestic theme films have recently been shown and shown in various channels. These works have a variety of themes, ranging from the military theme Wolf Warriors 2, which reflects the strong strength of the country and brings shocking audio-visual effects, to the reality of contemporary China, such as "Eighteen Cave Village" and "Home", which show the broad vision of society with a small cut-in point. After watching these films, many young audiences said, "the work touches the heart."

Today, young audiences have become the mainstream moviegoers in the Chinese film market, and the box office directly reflects their love of the film. In 2017, mainstream films such as "Army Building" and "Wolf Warriors 2" have made remarkable achievements and become hot topics in the film market. The attendance rate of the rural film "Shibadong Village" is as high as 35.4% after three days of release. So far, the cumulative box office of the film has reached 106 million yuan.

in recent years, mainstream films have broken through the original perspective of artistic expression, went deep into the grass-roots level to interact with the audience, extended and spread positive energy outside the screen, which not only enriched people's spiritual and cultural life, but also enhanced people's sense of identity. it also deeply grasps the hearts of young people.

< strong > relying on the strong rise of high quality < / strong >

China Film Art report 2017 shows that "IP adaptation" faces severe challenges in 2016. Young people are more and more experienced in watching movies, and the audience of differentiated films is becoming more and more common, which puts forward higher requirements for the quality of film creation. Therefore, with the strong rise of high-quality films, mainstream films meet the needs of young audiences for high-quality films from a passionate young perspective.

based on the film "Shibadong Village", a true story of Shibadong Village in western Hunan, based on the national model of accurate poverty alleviation, it tells about the concept and lifestyle changes of Yang Yingjun, a veteran, and several cousins of the Yang family, and makes an artistic expression of precise poverty alleviation with great love, with emotions and stories, depicting the inner world of the current rural residents and reflecting the changes of the times. Miao Yue, the writer and director of the film "Eighteen Cave Village", said in an interview with reporters: "Young audiences should like this film, because it is about family, emotion and people's roots."

the film "Sky Hunt" released on National Day this year is a film that faithfully reflects the achievements of the equipment construction of the Chinese Air Force in recent years. The advanced equipment of the Chinese Air Force, such as J-11B, J-10B, J-10C, J-20, Y-20, and Air Police-500, all appear in the film, as well as the operational applications of driving out foreign aircraft, airborne operations, penetration raids, and night air combat. Many netizens commented: "Sky Hunt is hot-blooded, and the presentation of the Air Force's new weapons is exciting. It is a refreshing modern air combat blockbuster."

Film director Ding Yinnan said: "the main theme film is not unwatched, the key is to be able to communicate with the young audience." The movie "Gong Shou Tao", which was released not long ago, takes Chinese Taiji as the carrier, combined with the characteristics of the times, to show Chinese kung fu culture to the world. Although films about kung fu culture are not uncommon, the highlight of "Gongshou Tao" is that it brings together Yuan Heping, Hung Sammo, Cheng Xiaodong, Jet Li, Donnie yen, Wu Jing, Zou Shiming, Chao Qinglong and Tony. Jia, Xiangzuo, Liu Chengyu and other Chinese kung fu stars, as well as boxing and wrestlers, the whole film is very topical, which satisfies the young audience's exploration and pursuit of new things and stimulates everyone's strong demand for cinema.

the perspective of artistic creation of these mainstream films abandons conceptualization and stylization, and is no longer the stereotyped preaching of "I say you listen", but strives to find the expression of values that can strongly resonate with the audience and the audience is willing to share. With a down-to-earth and approachable narration, we can make a modern interpretation of it, shape the characters in a three-dimensional way, and meet the spiritual needs of the public. Deng Wenqing, an associate researcher at the liberal arts research office of Communication University Of China, said: "this shows that the modernization transformation of the new mainstream films is successful. Chinese audiences are becoming more and more mature, and their focus is gradually shifting from stars and topics to the film itself and its attitude towards filmmakers. "

< strong > go deep into the grass-roots level to boost the market < / strong >

in order to let more people understand mainstream films deeply, feel the artistic charm of mainstream films, and eliminate the audience's stereotype of mainstream films. Recently, a number of excellent films such as "the Bloody Battle of the Xiangjiang River", "Wolf Warriors 2" and "the Great cause of Building the Army" have entered the grass-roots front lines such as cultural activity squares, communities, colleges and universities, making mainstream films more popular. The creative team actively interacts with the audience to understand their personal feelings and draw rich creative materials from the response of the audience.

the film "fighting the Xiangjiang River" has successively toured more than 30 shows for the people, officers and soldiers of the old revolutionary base areas, and college students, and went to Gutian in Fujian, Changting, Xibaipo in Hebei, Hongan County in Hubei, Ruijin in Jiangxi, Shaoshan in Hunan, the first Division of Red in Hebei, the third Company of Dagong, the mechanized Infantry College of the people's Liberation Army, the honor guard of the three armed forces, Tsinghua University, Peking University and other places to hold screenings and creative meetings. The aim is to make more young people understand heroes, understand heroes better, feel the fearless spirit of revolutionary martyrs, and use this spirit to guide their real life. The officers and men of the "Red 1st Division" have been watching with excitement and emotion, and some of them even burst into tears. They said one after another that they would follow the example of their ancestors, carry forward the glorious revolutionary tradition, and make new achievements in the great practice of strengthening the army and revitalizing the army. After watching the screening, the student representative of Tsinghua University said: "this film depicts the characters in a very three-dimensional way, embodies the spirit of the heroic struggle of the revolutionary martyrs, and is of reference significance for me to understand the history of the military and the Party."

Chen Li, director of "fighting the Xiangjiang River with Blood", said: "the creative attitude determines the artistic height, and only after going deep into life and taking root in the people can we absorb nutrition from the people's great practice and rich and colorful life, and carry out literary and artistic creation worthy of the times."

the creative team of the movie Wolf Warriors 2 spared no effort to carry out 30 roadshows nationwide, interacting closely with the audience in Nanchang, Hefei, Harbin, Qingdao and other places to share their feelings inside and outside the play. Director Wu Jing talked with college students about ideals and responsibilities at Hebei University of Technology, Harbin Institute of Technology and other universities. Sentences such as "it is better to face it than to be confused and live your true self" resonates. During the roadshow, the students are full of enthusiasm and are deeply impressed by the patriotic feelings expressed in the film.

"Wolf Warriors 2" has shaped the national image and national spirit. The heroism shown is not only related to national honor, but also to the security and dignity of each of our citizens. I found identity and national identity from the protagonist, felt the country's love for every citizen, and aroused a strong patriotic enthusiasm in the bottom of my heart. " Li Zheng, a senior at Beijing Jiaotong University, told reporters.

< strong > the spiritual strength of mainstream films < / strong >

the Great cause of Building the Army has used a large number of young actors to combine mainstream films with "trend", which not only allows young actors to grow continuously in the process of shaping the image of great men, but also allows many young audiences to go into the cinema to learn, understand, and understand that precious history. "the soldiers who fought so hard in the war years are so young, how lucky we are to live in a time of peace." After watching the film, many young people have a deep understanding of history.

the Battle of the Xiangjiang River is praised by experts as a "touching war film". When it was shown in Hebei, it was warmly welcomed by the students. A middle school student said in an interview: "We must always bear in mind the happy life gained by the revolutionary martyrs with their blood and lives. We must not forget our original ideals and aspirations and study hard. Only in this way can we go on our own long March."

not only that, some young people are influenced by the stories and characters in the movies and devote their blood and youth to the road of protecting their families and their country. During the "Wolf Warriors 2" roadshow at Zhejiang Foreign Studies University, a male student who chased him to the scene from Zhejiang Police Academy stood up and excitedly said to Wu Jing, "influenced by your work, I joined the army, went to the police academy, and did not separate the military and police. I came here today to ask for a group photo."

the influence of good movies on young people continues, and a stream of positive energy extends to every corner of real life through the screen. The beauty of Xiangxi shown in "Shibadong Village" made Wang Li, a post-1995 audience, haunt Wang Li. After watching the film, she went directly to Xiangxi to feel the real beauty. She said: "the first impression of the film is the beauty of vision. Apart from the beautiful scenery, the simplicity and kindness of Xiangxi people and the warm-hearted images shown during the period of precise poverty alleviation are impressive." Talking about her plans after graduation, she said that she wanted to work in Xiangxi and carry out the poverty alleviation work to the end.

off screen, mainstream movies have a trickle of influence on young people, nourishing everyone's spiritual home and enriching everyone's ideological world. In the past five years, the annual box office of Chinese films has soared from 17.07 billion yuan in 2012 to 45.712 billion yuan in 2016. At the same time, China has overtaken Japan to become the second largest voting position in the world after the United States. In the future, with the continuous development and growth of Chinese films and the steady improvement of the quality of mainstream films, more and more young people will like to watch mainstream blockbusters, and more and more young people will feel the immortal spiritual power in mainstream blockbusters.

Edit: mary