Look at the comics D-round raised $177 million to invest 500 million in the next three years to support comic writers

look at the cartoon to announce the completion of D-round 's financing, followed by Coatue Management, Chinese Culture Industry Investment Fund, Xianghe Capital, etc. The total amount of financing is 177 million US dollars.

December 1, read the cartoon to announce the completion of D-round 's financing. Led by Coatue Management, Chinese Culture Industry Investment Fund, Xianghe Capital, etc., with a total financing amount of 177 million US dollars. At the same time, starting from 2018, Quick look will invest 500 million yuan in 3 years, focusing on supporting comic book authors, creating high-quality content, and building an upstream industrial chain of comics.

just three years after the establishment of comics, the total number of users has reached 130 million, and the number of monthly active users is nearly 40 million. Fast reading comics is becoming the consumer entrance to the trendy culture of the younger generation of post-1995 generation and the incubation platform of the new generation of head IP. Founder & CEO Annie Chen announced that look at comics officially launched the "3s program": Service (build author service system), Super (create top comic content), Star (cultivate comic new stars).

< strong > Comics usher in structural opportunities < / strong >

Mobile Internet era, comics are no longer niche. According to statistics from the Ministry of Industry and Information Technology, China's animation market reached 150 billion yuan in 2017. As comics become the primary reading form of the new generation, this market will be broader.

with the advent of the era of mobile Internet and the era of reading pictures, comics have ushered in structural opportunities and explosive growth, because comics naturally meet the reading needs of the new era. Intergenerational changes have accelerated the outbreak of comics. New generations such as the post-1995 generation grew up in the animation era and have a natural love for comics. And the new generation of popular comics, with their growth, is bound to become the cradle of the head IP in the future.

Quick look Comics, founded in December 2014, is the first comic book reading platform in China that focuses on mobile. Founded only three years ago, it quickly gained a large number of young users with the characteristics of organization, high definition, full color and so on. As of December 2017, the total number of users of Quick View comics has reached 130 million, the number of monthly active users is nearly 40 million, and the number of daily active users is nearly 10 million. According to the statistics of third-party institutions such as QuestMobile, Aurora, Analysys, Cheetah big data and Suotuo Research Institute, Quick look at comics ranks first in Chinese comic app.

look at the comic book founder Annie Chen, who was born as a comic writer and has tens of millions of followers on Weibo. Relying on the team's content genes and data-driven, take a look at comics in the selection, production, promotion of cartoon content, formed a set of its own methodology, to create a "interesting, open, explore human nature" content tone, with a wide range of works, recognized by more than 100 million young users.

works. Look at nearly 2000 works signed up, and popular styles are coming out frequently. As of December 2017, there were 126 works with more than 1 million followers (subscribers), including 5 works with more than 5 million followers. There are 43 works with a popularity value of over 10 billion. Look at the works repeatedly won the "Golden Dragon Award", "Golden Monkey Award" and other animation awards, harvest industry recognition.

author. Look, there are nearly 1000 authors on the platform, including not only Xia Da, Ding Bing, Zhou Hongbin, Youling, Apostle son and other famous gods, but also many new generation authors such as Chestnut liz and Qingying. Look at the establishment of a comic book author training system to help comic book lovers realize their dreams, and a large number of popular new writers have emerged. Look, it also has a unique author service system, which provides fine professional operation for comic writers.

user side. Look at the total number of users reached 130 million, mainly post-1995 young people, like interaction, love to share, only one word of comics, comments up to 280000, likes as high as 2.08 million.

commercialization. Take a look at the comics that have made great progress in commercialization, including paid reading, advertising, games, e-commerce and so on. Quick look is also focused on IP development, there have been a number of works into film and television development, of which, "take my brother away" and other reality dramas have been killed.

Jiang Kai, head of Coatue China, who invested in Quick Reading Comics, said: "China's animation market has great potential compared with developed countries, and the demand of the younger generation for animation is far from being met. Take a look at the cartoon team's accurate and profound understanding of the content of Chinese comics and leading the industry in the understanding of young people. Coatue is very optimistic about the long-term development of China's pan-entertainment industry and will continue to invest in this area. "

Chen Xian, managing director of the Chinese Culture Industry Investment Fund (CMC), said: "the CMC team has done long-term research and tracking on the Internet comic industry and highly agrees with the quick look at the team's style and strength. Take a quick look to be more suitable for the mobile Internet and the pan-population as the starting point, and deeply involved in the production of upstream content, emphasizing the tone of content, is the leader in this field. "

Yang Liu, co-founder of Xianghe Capital, said: "the domestic comic book industry is a rapidly growing incremental market, attracting a large number of young users, and quick reading comics is a well-deserved leader in the industry. Annie and her team have a deep understanding of the industry and users, and have a strong execution. We believe that this passionate team will lead the company to bring more and better content to users and create a bigger and broader platform for cartoonists. "

< strong > look at launching the "3s Program" for three years to support comic book authors < / strong >

D-round financing has been completed. Quick look at comic book founder & CEO Chen Anne said that the funds will be used to further build the upstream industrial chain of comics, support authors, create high-quality content, and improve China's comic book ecology. To this end, look at the comics officially launched the "3s Project": from 2018, a total of 500 million yuan has been invested in 3 years, which is used for

< strong > 1. Service builds the author service system < / strong >

a.

under the current situation of the industry, individual authors are mostly freelancers, lack of social insurance, and frequently encounter difficulties in buying a house, buying a car, entering a household, and educating their children; once they get sick, they may not only be unable to create and lose their sources of income, but also fully bear their own medical expenses.

the cartoon will provide social insurance, commercial insurance, annual physical examination, travel welfare, psychological counseling and other services to the contract holders one after another.

b. To provide the author with the commercial development of the whole industry chain

quickly reading comics will make every effort to enhance the value of comic IP and maximize it. Look at the first-class team, funds and resources to promote the payment, publication, animation, games, film and television adaptation and derivative peripheral development of cartoon works, so that authors and partners can fully enjoy the fruits of IP development and benefit. Look at the innovative business development model, through advertising, live streaming and other new forms to provide more revenue for authors.

< strong > 2. Super manufactures top comic content < / strong >

sets up a super comic contest with millions of prizes

Quick look will launch a super comic contest in 2018 to tap new people and potential new works, encourage more people who love comics to enter the comic book industry, and promote the diversification of Chinese comics. The Super Comic Competition will appear in a new form, and the million Super Award will be open to all comic book authors, not limited to quick-reading authors.

< strong > 3. Star cultivate comic new stars < / strong >

establish Quick look Animation College, train talents for the industry, Quick look will cooperate with various colleges and universities, through the establishment of animation-related scholarships, lectures, courses, practice, to promote more outstanding talents to enter the animation industry and promote the development of the industry. Quick look will not only provide financial support, but also make large-scale investment in human resources, deeply participate in curriculum design, provide practical opportunities, and help create and publish works.

Edit: yvonne