Is it good or not? Domestic music tourism still needs to stick to its original intention

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The relatively loose judgment of games during "Cytus" 2.0 makes "Cytus" simpler than audio games such as OSU. Even novice players can enjoy the game process well, although this has aroused some opinions from players in the so-called "audio game circle". Audio game hard-core players refer to players who like Reya games as "Reya God." Although the newly released "Voez" claims to be "Rea's third largest music game", it does not reach the same level as the previous "Cytus" and "Deemo", and...

original title: do you like it or not? Domestic audio games still need to stick to their hearts

nowadays, MMO games are the darling of domestic game manufacturers. Japanese animation, classic fairy, a large number of IP has become the promotion of all kinds of mobile games and circle fans. Under the concept of video game linkage, IP games with the same name are also greatly concerned and sought after by the domestic market. Judging from the distribution of new mobile games IP games in the Q1 quarter of 2017, RPG, strategy and card mobile games accounted for the vast majority of the mobile game market, while audio games, a minority game, has little ability to attract IP and has withdrawn from the market competition. In fact, with the fad of "rhythm master", Chinese music mobile games have been silent for quite a long time. Although Chinese Paladin, a national-level IP game, announced a trial version of its first music mobile game "Chinese Paladin: Shangyu" on ChinaJoy, only one or two music mobile games can hardly hide the decline of domestic music games.

after the release of the Master of Rhythm, especially in 2013, it has triggered a domestic "music travel craze". Although the game has controversial topics such as "imitating" Tap Sonic, it has attracted a large number of players because of its excellent music design and huge music library, and the number of DAU (daily active users) reached as high as 16 million one day in October 2013. In terms of audience alone, "Master of Rhythm" was undoubtedly quite successful at that time, but it is not what it used to be. "Master of Rhythm" has now fallen out of the top three App Store lists. The rise and fall of "Master of Rhythm" is the epitome of the current situation of audio games in China. The characteristics of low user stickiness and core orientation seem to limit the vitality of sound games. However, if we take a closer look at the App Store list, we can still find some surprises: domestic audio games "Cytus" and "Deemo" are still on the list.

to adhere to the self-starting sound games

" Cytus "and" Deemo "as the evergreen trees of App Store, it is believed that players who follow mobile games will know their names more or less. "Cytus" and "Deemo", which belong to Taiwan game company Leia, were released on January 12, 2012 and November 13, 2013, respectively, with a charging model of Noumenon payment + charging qu package (the game body is 12 yuan, and the respective package price is about 30 yuan). The charging models of "Cytus" and "Deemo" are not friendly to the people, but they still stand in the top 100 of the paid list, and it takes time to prove their quality: "Collectibles like games" and "it's an insult to enjoy this game without spending money" can be found everywhere in the App Store comments section.

the two games have different styles but distinct personalities. "Cytus" focuses on electronic music, while "Deemo" has piano music as its selling point. In terms of gameplay, the two games are moderately difficult to operate, with both easy mode suitable for casual players and hard mode that caters to hard-core players. Although the games are stand-alone, they support online synchronization. In terms of details, "Cytus" and "Deemo" have no traces of fast food games, and each piece has corresponding illustrations and LOGO. In fact, art is a key to the success of these two games. Although the animation effect of "Cytus" when switching songs is only the translation, rotation and gradient of some elements, it performs quite well in the game.

illustrations. PNG

the original illustrations of the two games

originality and thoughtfulness are the common characteristics of the two audio games, and they are also the core factors for the achievement of" Cytus "and" Deemo ". Original music, original plot, original illustration, original score, in today's IP era, Leia has piled up two original music games full of thoughts with knowledge, feelings and diverse world views, which is very commendable. At present, these two audio games have become a big window for Leia to express his views on different issues. In the S chapter of "Cytus", that is, the chapter of Symphony, Rhea electronically transforms ten pieces of classical music to express his attitude towards music and daring to innovate. As for the Timeline chapter, Leiya shows the history of Taiwan through ten songs, with different and beautiful styles, showing Rhea's love for home and adherence to peace, which is unique.

in marketing, still take "Cytus" as an example, for which Rhea launched a "million download program"-free new chapters for every 100, 000 downloads. Rhea completed the project on April 21, 2015 and added a new chapter of Million to give back to players. Rhea's marketing may seem crazy, but it broke even within two years of its establishment, and its revenue exceeded $1.6 million the next year. In addition, since it is a sound tour, it is also natural to hold a concert. In the first year of "Cytus", Rhea held a "Cytus Live" concert, which was attended by more than 500 players. The second "Rayark Live" concert attracted a thousand fans to buy tickets, and the surrounding areas and CD also took advantage of the situation. Compared with these stories, a line on its official website directly reflects Rhea's values at that time: "Games are more fun than making money." Continue to produce their own original Title, tell more stories, for friends who really want to play fun games, there is another choice to play. Behind the identity of the developer, we are all players. Although it may not be perfect, we all have a clear conscience when we withdraw from the product, because our work will move countless bosom friends around the world. "

< strong > the transformation leads to the awkward situation of Rhea < / strong >

Rhea launched "Cytus" and "Deemo", whose original purpose is to popularize audio games. The relatively loose judgment of the game during the "Cytus" period makes "Cytus" easier than audio games such as OSU, and even novice players can enjoy the game very well, although this has aroused the opinions of some players in the so-called "sound travel circle". The hard-core players of the sound games will all be called "Leia divinity" if they like the game. This phenomenon is similar to the disdain chain of domestic MOBA games, relative to the intensive cultivation of game manufacturers, players are difficult to adjust and lead to a war of words even more terrible. Some players have summed up the reasons for the exclusion of Lei Yayin, saying that "there is something wrong with the communication between players", although this morbid view of games with personal bias has become commonplace.

may be due to feedback from players, or to the needs of the development of the game itself," Cytus ", which originally followed the popular route, has changed since version 3.0. Rhea, who wants to transform, adds the concept of "TP" to the game, that is, the accuracy of dealing with Perfect. The Perfect of "Cytus" divides the black P and the color P, the color P is actually the real Perfect, the more the color P, the higher the TP. In addition, there are more and more difficult and difficult aspects in the game, and Rhea seems to be competing with hardcore players. Not only that, the decision of the game began to become strange, although the overall judgment is very loose, but the chain decision setting does not calculate the taxiing trajectory, players can actually complete the chain by clicking. Want to become more hard core and add a difficult spectrum, but with a bad judgment. Leiya's thoughtless approach scared off both ordinary players and hard-core players, which left Cytus in an awkward position of being thankless on both sides.

from the 9.0 version of "Cytus", in order to catch up with the pace of the times, Rhea gradually began to go against the original intention of making games. Its recently updated L chapter and "Night's Watch" chapter have aroused doubts among players: "A new chapter has been launched in just one month." But many parts of the new spectrum are made with spectral plane converters "and" what else can it be besides Jerry-building? " In addition, the quality of the new music has also declined significantly, and some players have found a series of problems such as music out of tune, music score BPM confusion and so on. The decline in game quality reflects the attitude of manufacturers, and Reya's attitude towards "Cytus" began to appear to be not focused enough, even the basic game inspection work has been flawed. As for the 10.0 version, Reya's attitude makes players feel more disappointed. The best part of the "Myosotis" spectrum is directly converted from the "Deemo" spectrum without modification, and even leaves a series of awkward faces of "fishballs" in "Deemo". However, Leia's reply to the players is "intentionally and for it".

the above mentioned the self-description of Leia's official website, the first sentence is "playing games is better than making money". But for now, making money for Rhea seems to go beyond the game itself. The original exclusive songs of "Cytus" and "Deemo" have been "strung together" and have been put on the shelves in the form of music packages, and there is more than one collection of "Cytus" songs in "Deemo". "is this how Rhea asks for money?" Prior to this, Rhea did not obviously stir-fry rice. At best, he only added the arcade classic "Caihua" to "Cytus" and "Deemo". It was also a free song and made Remix. Now, however, Leia is really speculation in their own game songs, and even did not make major changes to the music directly pulled up to sell.

< strong > going with the tide or insisting on self-segmentation < / strong >

Market Segmentation makes Reya compromise, which is also a helpless thing. Now Leiya and domestic Longyuan network cooperation to issue games, is a big step in the transformation of Leiya, but also many domestic game manufacturers now pay attention to efficiency, comply with the laws of the market a microcosm. However, although the newly released "Voez" is known as "the third largest audio game in Leia", it has not reached the same level as "Cytus" and "Deemo" before, and the game requires networking and krypton. the default setting of domestic mobile games has scared away a large number of loyal Leia fans. Some people even think that Rhea is no longer the Rhea of the Cytus era.

the maturity and segmentation of the game market has indeed brought a lot of opportunities to many game manufacturers, but the "Chinese mobile game industry standard" based on user activity, payment rate and retention rate to judge whether the game is good or bad. It makes it difficult for independent manufacturers to stick to themselves. Once upon a time, Leia was still a clear stream in the industry, and the phrase "playing games is better than making money" moved many players and won a good harvest of both word-of-mouth and the market, but the rhythm of domestic fast food eventually deviated from Leia. Another domestic audio game, "synchronized Meow Sike", which is also based on the enthusiasm for the game, is also having a hard time. The game quality of "synchronized Meow Sike" is excellent, following the same route of "Cytus", with originality and art as the biggest selling point. However, because the producer did not set up a company, let alone financing, the game relied entirely on the support of players to carry it so far.

" synchronized Meow Secret "is as good as Leiya Yinyou

all say," things change people, people can't change things. " Nowadays, the prospect of domestic audio games is bleak, and it is the choice of market development. Even for big game manufacturers like Tencent, their "rhythm masters" cannot beat the mobile games market that updates too frequently. Moreover, audio games are different from other mobile games. First of all, the essential elements of sound games, such as composition, composition, and game judgment, make the development starting point of sound games higher than that of other games. At present, several sound games are sold well, and artists also account for a large proportion. This also requires that music games must have a very high artistic level. Nowadays, ordinary mobile games rely on gold IP and can be made in half a year with a change of skin. this kind of assembly line production is the taboo of audio game development. Seiko fine grinding is an inevitable requirement for the development of a good audio tour. Audio tour developers should not only have high artistic attainments but also endure loneliness.

at present, some big companies are still paying attention to the field of audio games, such as synchronized Meow Sike, which is now jointly operated by Phantom Prison and Tencent. Perhaps with the joint efforts of big game manufacturers and independent game developers, the declining market of Yingyou can slowly recover and help the virtuous circle of the domestic game industry. Or maybe one day, the game industry will no longer focus on user activity, payment rate, retention rate, but to consider the ideological, gameplay and artistic level of the game, at this time, not only in the field of audio games, the whole game industry will usher in a real spring.

Edit: mary