The summer online drama war will come to an end. The counter-routine plot makes the audience unable to stop

from the comments of the audience and the number of hits of the works, it is not difficult to see that compared to those TV dramas that do not have surprises, what people want to see is that their minds are greatly inspired.

as the summer vacation is drawing to a close, the summer online drama war is also coming to an end, and the highlights of this period of major video websites have also been met with the audience. The night before last, "the Best of Youth" was launched online, coupled with the recent launch of "inadvertent Master 2", "trembling Bar, Abe", and the hot broadcast for a period of time, "Spring Wind is not as good as you", "River God", "double favourite concubine", "ghost blowing lantern yellow skin grave", "ghost blowing lantern pastoral wild tricks" and so on, the summer online drama is very lively. Judging from the current online hits, ratings and word-of-mouth of many online dramas, the plot of "Anti-routine", coupled with funny and joyful elements, is more likely to be favored by young audiences.

< strong > Youth campus theme is very hot, IP drama performance is different < / strong >

in many summer online dramas, youth campus theme is still hot. Among them, the performance of "Spring Wind is not as good as you", which leads the summer online drama, is the most eye-catching. Zhou Dongyu and Zhang Yishan's performance and delicate portrayal of youth and growth have won a lot of praise.

the eight-year friendship of classmates, witnessing each other's youth and growing up together, is the most touching part of "the spring breeze is not as good as you" except love. Director Ma Jin said that his obsession with love is the core of the emotion he wants to express in the show: "this kind of crystal clear, pure love is everyone's pursuit and dream, and it is also the most important highlight of the show."

the night before last, another campus youth drama "when Youth is at its Best" was officially launched. From the premiere, Zhang Xueying's clean and unaffected acting received a lot of praise, and many netizens said on Weibo, "the little sister's acting is really good." And Zeng Shunyi, who transformed from warm-blooded funny "Tang 36" to Gao Leng Xue Xu Konglin, is also expected to become a new generation of fan sister harvesters. The play is about a pair of twin sisters because of their fate and exchange of identities, and start to find the mystery of the campus story, in which there are many suspense factors that can make the audience have a desire to pursue the show.

in addition, the IP craze in the TV drama market is also very obvious in online dramas. This year, two online dramas from "Ghost blowing Lantern", "Yellow skin Cemetery" and "Makino Strange things", which are taken from the big IP, have received a good number of hits at the same time, but the word-of-mouth is not in line with the audience's expectations for the big IP. However, the performance of "careless Wizard 2" is still good. After two years of disobedience, "inadvertent Master 2" received more than 100 million hits in its 30 minutes online, which shows the audience's expectations for it. The story of "unintentional mage 2" takes place after "unintentional mage 1" sleeps inadvertently for 20 years.

< strong > the plot thinking of "Dark Horse" is so inspired that audiences can't stop < / strong >

apart from online dramas with labels such as big IP and famous actors, several online dramas are regarded as "dark horses" this year. For these "Dark Horse", the audience generally believes that the thinking is greatly inspired by the plot people can not stop.

as a low-cost production, "double Life favourite" has been played more than 3.7 billion times. Compared with the same period of suspense, youth theme, positioning "sweet pet" style of "double favorite concubine" has formed a certain differentiation, attracted the attention of a large number of young people. Different from the one-line routine of sweet Mary Su drama in the past, in the plot setting of "double Life beloved Concubine", the female lead song Tan er, who is no longer silly and sweet, falls in love with the male lead Mulliancheng, and becomes a shrewd and black happy couple. After the consciousness of the modern heroine in the beloved concubine of two generations has passed through the ancient times, the ancient consciousness did not die out, and the two shared a body, "the legendary dual personality, and I don't know which personality suddenly appeared. I wonder what the heroine's physique will be in the next second. I chased it before I knew it.

" tremble, Abe! "it tells the story of Duoxing warrior Abe accidentally falling on the earth, living on the body of Tang Qingye, a daughter of the Tang family, and falling in love with Tang Qingfeng, the eldest son of the Tang family. The fresh "soft science fiction" theme, a funny plot inspired by thinking, and a cast with both vitality and strength make the show quickly become a hot "Amway" among young audiences.

talking about the drama's twists and turns and anti-routines, some netizens think that in the general costume drama routines, the hero has a cool appearance, dancing a set of fierce swordsmanship, graceful posture and cold eyes. or in front of the antique book case to concentrate on turning the book, do not eat the world fireworks, "tremble, Abe!" "the protagonist appeared on the stage to perform a broken boulder in his chest." it made people laugh and flicker at the waist. Hey, you are the leading actor, not a showbiz. Can you dress so handsome to be funny? " "when jumping into the cold pool, the hero first took off his clothes and folded them neatly. Screenwriter, are you thinking too much! " It has been commented that a hilarious "stalk" can appear in an average of 25 seconds in the play. Judging from the current number of broadcasts and word-of-mouth of the show, this kind of wild mash-up setting is very suitable for young people to pursue the show. Planning: Su Lei reporter Moscig

< strong > A kind of "routine" in the creation of online drama < / strong >

speaking of popular style online drama, the audience unanimously talked about the "anti-routine", which is actually a break from the routine of the plot. Prior to this, many netizens summed up a number of TV series routines, to a certain node role to say what to do what, TV viewers can easily "predict". Because of this, these "routine dramas" slowly reduce the expectations of the audience: the audience can guess the end when they read the beginning, why do they need a screenwriter?

therefore, when some works begin to try the "anti-routine" and think greatly inspired by the plot, the audience can be pleasantly surprised: it turns out that it is no longer a story that we can "spoil" in advance. From the comments of the audience and the number of clicks on the works, it is not difficult to see that compared to those TV dramas that do not have surprises, what we would like to see is that our minds are greatly inspired. Perhaps these works are not large-scale production, there are no particularly well-known actors, the funding of the set is stretched, but for the sake of suspense and freshness, the audience can understand that the works are not mature enough.

compared with the mainstream TV audience, the mainstream audience of online drama is young people. This audience group, which is mainly composed of post-90s and post-00s, has a stronger desire for expression and a sense of participation. their social habits and ways of thinking are built on the Internet, so they are more eager for a sense of the web. And the diversity of the network, the degree of participation and freshness of online dramas, it is easier to hit this audience.

it's just that after groping for the audience's preference for "unexpected", will the anti-routine become a "routine" in the creation of online dramas?

Edit: mary