in the past two years, online self-made variety shows have developed rapidly. in this environment of "barbaric growth", a number of self-made variety shows that are loved by everyone have entered the audience's field of vision and become a topic of conversation after dinner.
over the past two years, online self-made variety shows have developed rapidly. In this environment of "barbaric growth", a number of self-made variety shows that are deeply loved by everyone have entered the audience's field of vision and become a topic of conversation after dinner. From 2014, when homemade variety began to rise, to 2015, when homemade variety changed from quantity to quality, to 2016, with the emergence of programs such as "I went to School", "1.3 billion decibels" and "Mom is Superman", homemade variety officially entered the 3.0 era. The self-made variety in the 3.0 era has occupied more than half of the variety after a comprehensive upgrade in many aspects, such as scale, form, creativity and so on. Reviewing the development of self-made variety in recent years, it is not difficult to see that the major mainstream video websites have gradually developed from the initial "feeling the stone across the river" to defining their own positioning and development direction. the self-made variety market is going further and further with the trend of vigorous development. And iqiyi, who has been taking "content as the king" as the purpose, has also launched many brands IP with the help of his own platform advantages, which has opened up a new situation for self-made variety shows.
< strong > net stations join hands to grasp the resurgence of iqiyi's self-made variety layout < / strong > as one of the mainstream video platforms in China, the development of iqiyi Video has always been in the forefront of the industry and the pursuit of youth and innovation. Its platform has a lot of high-quality homemade content and tens of millions of paid members, and on the basis of the advantages of the platform, iqiyi successfully launched the brand IP of many homemade programs and continued these IP at a high level for many seasons. From "Strange Theory" and "falling in love with supermodels" to "I went to school", the achievements and attention of this series of brand programs are obvious to all. From the point of view of the form setting, content selection, topic scale and program lineup of these programs, iqiyi pays more attention to the feelings of the audience, so the program form of "Star + plain people" has also become a starting point of iqiyi. 
< strong > "I went to school" reaped a good reputation for brand advantages in the second season < / strong > undeniably, as iqiyi, who has rich experience, praises the greatest intensity in terms of content output. In order to realize the work force, it is necessary to create the birthplace and dream factory of high-quality variety arts. It is believed that it is not only because iqiyi has an open, confident and sincere state of mind that many partners can choose iqiyi to cooperate. At the same time, iqiyi respects creativity, works, values, stars and young people. It is also based on this creative concept that "I went to School" has occupied an important position in the market since the first season, and has established its big IP position in the field of self-made variety through the success of the first season. 
is worth mentioning that the success of the self-made variety show" I went to school "big IP is also closely related to iqiyi's high-quality products. Iqiyi's product aims to engraft the top talents in the content production industry to a platform with tens of millions of users, while maintaining its creative freedom, while providing the platform with the highest quality and diversified content. After the success of the first season of "I went to School", its brand characteristics became more and more obvious. After that, iqiyi upgraded the second season of "I went to School" again, trying to create a super IP in homemade variety shows.
< strong > "I went to School" in the second season went all out to create a phenomenal IP of 2016 < / strong > 
"I went to School" made a lot of innovations in the second season compared to the first season. First of all, in the choice of stars, it is not difficult to see that the star lineup pays more attention to the love of young groups. Lu Han, Da Zhangwei, ELLA and Xue Zhiqian have surprised many young audiences. From the feedback after the broadcast of the first two episodes, the chemical reaction between Lu Han and Da Zhangwei in the program has become a major guarantee of ratings and click-through rates. In addition, the number of schools participating in the recording has also increased this season, from three in the first quarter to four. In addition to ordinary high schools, the choice of vocational and technical schools and art schools has also increased the visibility of the program. Second, the "most awesome" high school students and the most charismatic teachers in each school will surface again, and the phenomenon of "plain people" turning into "Internet celebrities" will continue to ferment on the basis of the first season. On the whole, the second season of "I went to School" brought the audience closer to the stars, and the outside world is very wonderful. Besides watching how the stars go to school, they can also go out and have a look with the stars. Therefore, this is more diversified for the attraction of the audience. Edit: nancy
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