Solar eclipse record gains tens of millions of level B round financing or will be built into a Marvel independent IP.

everyone who makes a video has a heart that wants to make a movie. The canning market is no exception, the film preparation of the solar eclipse is still in the early stage, and the effect of NetUniversity will also affect the film plan.

"therefore, our idea is to shoot the net first and try the water in a single episode. If the effect is good, we will have the idea of going to the cinema in the future." Bamboo said, "the film is mainly based on emotional stories, and may start from the solar eclipse to tell our own approachable stories."

< strong > E-commerce mainly focuses on its own brand. The repurchase rate of the two products is very high. Italian pots are sold out in 3 days. < / strong >

in the case of content and brand formation, the cannery should also consider the form of its own realization. Unlike many large accounts, the cannery uses its own brand as a breakthrough for e-commerce. The younger sister found that there were only ten treasures in the eclipse Taobao store, of which eight were coffee and the other two were hand-made vegetarian noodles and sugar.

in the early stage of the development of e-commerce, cannery is more concerned about how to start its own brand. Therefore, there are not only solar eclipse logo, image and design on all commodity packaging, but also cannery will participate in the early development and planning of goods.

at the beginning of the year, the solar eclipse made a special column, "A bowl of noodles in the middle of the night". It is a fortnightly issue, and each issue uses a different topping to make a bowl of noodles. The launch of the column is also to match the commodity hand-made noodles of the cannery to form a more in-depth scene experience.

hand-dried noodles work with the butler of Shanghai cuisine KOL. Both sides work together to find the factory, look at the production process, and monitor the quality and standards of the goods. In the early days, the goods were just simple noodles. Next, the cannery will also launch a version of crispy cake packaging and stuffed bags, which is more convenient for young people to eat.

although the cannery has officially transformed into operating the solar eclipse brand series of short videos since 2014, it really started to make products at the end of 2016, and at first it was just a New year's gift set. Bamboo said that the repurchase rate of hand-made vegetarian noodles and cold extracted coffee is very high. After that, we will continue to develop and deepen the subdivision of goods, and the packaging will be constantly updated. After all, "whether it is new or updated packaging, it can drive the sales of goods."

launching one's own brand does not mean that the cannery refuses to reverse the goods completely. At the end of July, the solar eclipse once sold an Italian pot. Bamboo said that it was sold out of stock within three days after it was put online, and the running water was about 700000.

the cannery will evaluate each alternative item, such as pots and pans, which will be tried by professional chefs to determine whether the quality and price of the goods are reasonable. According to the evaluation results, determine whether to be a shopping guide and recommend it to users.

"only good goods will be made. Brand is the first place, making goods does not mean only pushing popular styles, we will consider whether this product is in our direction and whether it is in line with our style. "

< strong > prefers cross-border collaboration to ad placement, which naturally allows users to forward and share < / strong >

. However, cannery does not intend to use e-commerce as a major part of the company's profits, but as a supplement to the brand. In terms of brand cooperation, cannery focuses more on cross-border cooperation with well-known brands, rather than simply receiving advertising.

some time ago, solar eclipse and poor travel jointly set up a light year fund, and the winners of the competition can follow the eclipse team to shoot "the Journey of the eclipse" and experience a free gourmet trip.

even if the content is implanted, the can market does not want the advertisement to be too sudden and hurt the user. Bamboo believes that the natural softness will also make users willing to forward and share. The cannery will design suitable dishes or eggs for the goods, and sometimes use copywriting or shortcakes to interact with the goods.

however, even brands and products that do not cooperate may be recommended to users by the eclipse. Every pair of Wednesday nights, the cannery will do an one-hour live broadcast, and synchronize to Taobao, bilibili, Lianshou and Douyu. Each live broadcast content is different, but there are gourmet elements, how to play how to come.

Taobao LVB has the function of watching and buying at the same time. As long as a user asks "where can I buy this thing you use", the cannery staff will pop up the purchase link. Jiang Laodao said: "it doesn't matter whether there is cooperation (with the store owner). As long as everyone is interested, we will tell him where to buy it, and it is also to help those watching."

sometimes, some unusual seasonings and ingredients are used in the eclipse video, and users will look for and buy them on Taobao. Some Taobao shopkeepers told them that after the release of the video of the eclipse, sales of some perennially unsalable products in the store suddenly soared.

< strong > how about having a bowl of noodles at the eclipse offline restaurant? < / strong >

< strong > maybe you are the protagonist of the new story < / strong >

for cans with mature online content and distinctive IP image, the next step this year is to go offline. Not only do they launch physical products, they also hope to open an offline experience store to create a life scene that is consistent with the brand image and can interact with users.

imagine such a scene: in the afternoon, in a small and fresh Japanese-style courtyard, wind chimes of solar eclipses hang on the eaves, pictures of pastry and hand-painted food are on the walls, and the periphery of the cannery is scattered around the corners. You take a sip of the cold coffee recommended to you by the ginger old knife, and next to you, the butler has just made a bowl of pork noodles, making the whole space fragrant, and it will be steaming hot in front of you immediately.

Bamboo says that they will start with flash, run through all the processes, and then choose a long-term store next year. "We hope that this space is very interactive, diverse and can be played with." This offline space may also become a new scene in the "solar eclipse" or "make something" video.

the surrounding products are important elements in the offline experience store. Before that, they have launched canvas bags, mobile phone cases, stickers, and hand accounts and desk calendars at the end of the year. Last year, a set of desk calendars instantly lit 5000 copies. The future product line will also consider the bearing of the offline space to see if it can be naturally integrated with the scene.

recently, the cannery has witnessed a rapid development, with a team of more than 90 people. With the launch of the new column, the production team and business team are increasing.

Jiang Laodao said that when the number of the team is getting larger and larger, how to make the team operate more efficiently is a great challenge. But he also says he wants to do something different from traditional companies. He was shocked to see the news that Tencent's highest year-end bonus was 48 months' salary, and he thought it might be the goal of the entrepreneurial team.

in Jiang Laodao's view, achieving the small goals of each member is the greatest value of the enterprise.

Edit: mary