Joint brand cross-border cooperation IP marketing permeates every corner

全文约0字，阅读需要0分钟

After breaking up with the voice of China, JDB joined hands with angry birds to officially start a new journey of IP marketing. However, from the perspective of brands' enthusiasm for popular IP, the IP boom has just begun, and its tentacles have jumped out of the scope of the film and television industry, affecting every corner of our lives.

Whether angry birds can save the decline of the film market is still unknown, but this super IP has attracted many enterprises to join the team of IP marketing, and the "summer Rhapsody" of a big brand embracing big IP kicked off

original title: the same is the development of IP, "angry birds" taught a lesson to domestic practitioners

the animated film "angry birds" produced by Sony Pictures was released simultaneously in the United States and Mainland China on May 20. For the mainland film market, which continues to refresh the lowest annual box office, With the popularity of the game, "angry birds" is expected to save the decline of the mainland film market whether angry birds can save the decline of the film market is still unknown, but this super IP has attracted many enterprises to join the team of IP marketing, and a "summer Rhapsody" of big brands embracing big IP has kicked off

using film IP resources for event marketing is increasingly favored by Chinese businesses. As early as a month before the official release of angry birds, businesses that received bird IP resources began various marketing activities. According to incomplete statistics, enterprises that carried out cross-border cooperation with IP" angry birds "include McDonald's, JDB, liangpin store, Haichang Ocean Park, etc.

McDonald's is cooperating with" angry birds "on a global scale this year. In May this year, all McDonald's stores will be transformed into the theme of" angry birds "and launch a variety of new film themed products such as red fort, green fort, strawberry pie, bomb special drink, etc. JDB officially started a new journey of IP marketing by holding hands with" angry birds "after breaking up with" voice of China ".

brand makers expressed their appreciation for" angry birds " Extreme popularity is the epitome of China's IP boom - in the current era of winning entertainment and we media, consumers increasingly like relaxed, free, personalized, participatory brands and interactive activities. This form of linkage between brand and IP will maximize the benefits of the post-90s and even post-00s fans of the latter, and accelerate the process of brand rejuvenation since 2015, driven by film and television companies and the capital market, the "IP boom" has swept across, and the hidden worries about the foam of IP have followed. However, from the perspective of brands' enthusiasm for popular IP, the IP boom has just begun, and its tentacles have jumped out of the scope of the film and television industry, affecting every corner of our lives. It can be predicted that in the era of IP boom, what we eat, drink, use and play will be full of popular IP figures

editor: vian