Apple poaching producers invest US $1 billion in the original film and television business sector.

the industry insiders recruited by Apple this time are Michelle Lee. After joining Apple, she will be in charge of content creation and other work. In addition, she will join the "Global Video Studio" of Apple's original film and television business, and is expected to produce films and TV programs to global audiences in the future.

in the past year, Apple has made great efforts in the field of original video (original film and television), preparing to invest heavily in producing American TV series and other programs. According to the latest news from foreign media, Apple recently poached another senior producer.

according to several US media reports, Apple recruited an industry insider Michelle Lee, who previously worked for a production company owned by Universal Television. After joining Apple, she will be responsible for content creativity and other work. In addition, she will join the "Global Video Studio" of Apple's original film and television business, which is expected to produce films and television programs to global audiences in the future.

in the past five years, she has been working for the production team of Jason Katims, a well-known American TV producer, and has filmed some excellent American TV shows.

on January 1st next year, Michelle Lee will officially work at Apple.

recently, Apple contacted stars such as Aniston to shoot an American TV series, and Michelle Lee is expected to be in charge of the project.

Michelle Lee has previously participated in American TV programs including Rise, a high school TV series broadcast on NBC, The Path on Hulu, and a comedy called About a Boy on NBC.

inspired by the huge successes of Netflix and Amazon, Apple is making a big push into original video, having previously poached two senior executives from Sony to take charge of the business.

Apple has contacted film and television production companies and stars in Hollywood to plan TV dramas or programs. At present, all film and television production companies often submit their shooting plans to Apple in the hope that the company will buy the rights and provide funding for the shooting, according to Hollywood media reports.

Apple's investment in original video will reach $1 billion next year. Not long ago, an analyst predicted that Apple's investment in video would increase to more than $4 billion within a few years, equivalent to the level of Amazon today.

right now, Apple's original videos are just a trifle. Previously, some original programs were broadcast in Apple Music client, but the response was not good. The media pointed out that Apple is not experienced in the field of original film and television, and it is still a relatively amateur enterprise.

Apple's previous programs include Reality Show's "Software Planet," which focuses on the group of mobile software developers, but it is a niche theme, so it is difficult to get a high number of broadcasts. Another program is "Ride Karaoke".

it is believed that Apple's original video strategy will change dramatically. For now, video is just an added bonus for Apple's music service, which Apple hopes to increase its membership.

in the future, as investment increases, Apple may imitate Netflix and companies such as Amazon and Google to launch independent online video services and adopt a paid membership system.

in recent years, Apple has gradually launched some Internet services, among which Apple pay and Apple Music have achieved initial success, among which Apple Music has won 30 million members, which will encourage Apple to further launch member-mode Internet services.

Edit: mary