Behind the dispute between Hai Shi and Hu Ya: "Glory of the King" brings a new round of traffic explosion

August 29th news "Arena of Valor" head anchor Hai changed his job from Huya to Douyu and was sued by Huya because his contract was not up to date. In 2015, live streaming platforms poached each other for anchors again, ostensibly competing for anchors, but in fact, the platforms competed for traffic and users through VJs.

original title: behind the dispute between Hai and Tiger teeth is a new round of traffic outbreak brought about by "Arena of Valor"

on August 29th, news that the head anchorman of "Tiger" changed his job from Tiger to Douyu and was sued by Hu Ya for failing to fulfill his contract. In 2015, LVB platforms dug up each other for anchors again, ostensibly competing for anchors, but in fact, the platforms competed for traffic and users through VJs, which also shows that the traffic brought by "Arena of Valor" is worth ripping off by various platforms.

< strong > the dispute between Hai Shi and Hu Ya < / strong >

Anchor" Hai Shi ", whose real name is Jiang Haitao, is a popular" Arena of Valor "anchor on Huya TV. Fans call him the first anchor of" Arena of Valor ". The incident originated last week when Chuhe, the host of Huya, went to war with Hai. Chuhe released an 80-minute video revealing all kinds of "dirty material" about Hai, and said bluntly that he had private contact with Douyu and threatened Huya to get a raise by suspending the broadcast.

then Tiger Ya posted a Weibo saying "I believe Hai will stay in Huya TV". A few days after the suspension, Hai posted on Weibo that he would switch to betta. Huya said that the contract between Hai and Huya was signed until January 31, 2018, when Hai unilaterally announced that he would leave Huya, which constituted a unilateral breach of contract. He was immediately sued.

in fact, not only Huya TV, but also Hai will face an original lawsuit. On the same day that Huya released its civil ruling, Aipai's official Weibo also issued a "Hai's breach of contract" statement. According to the statement, Hai's contract with Ai is a tripartite contract, which is signed by Huya, Aipai and Hai himself.

< strong > the stable live broadcasting industry may make waves again < / strong >

since game anchors changed jobs on a large scale in 2015, there have been few similar incidents in the live broadcasting industry in the past two years. The occurrence of the Hai incident broke the recent stable ecology of the live broadcast industry to a certain extent. After the Hai's job-hopping incident, it will be affected to a certain extent among the major live broadcast platforms, and between the live broadcast platform and the VJ.

in terms of the relationship between live broadcasting platforms, the market that tends to be stable and peaceful may once again enter the battle for anchors. Recently, it is not just a top anchor who has made a job-hopping. Before Hai Shi, Zhang Daxian, a well-known "Arena of Valor" anchor, also moved from e-sports, a penguin, to Douyu. According to several Huya anchors, Hai's private contact with Douyu TV before the contract expires is undoubtedly a wake-up call for all live broadcast platforms, and anchors of their own platforms can be poached by competitors at any time.

the Hai incident also affects the relationship between the LVB platform and the VJ. According to Huya anchorman MISS and a Huya employee, Hai put pressure on HUYA, asking other HUYA anchors to stand on Hai's team, and asked HUYA to add the title of "first Arena of Valor anchorman" to Hai's studio. Such behavior may affect the relationship between the platform and the anchor for other anchors in Huya. Douyu anchor also said that the day he came to Douyu TV, Douyu asked his anchorman to go to Hai's room to brush presents.

on the other hand, Hai's unilateral breach of contract may cause other anchors to follow suit.

< strong > behind the large-scale job-hopping is a new round of traffic explosion brought about by popular mobile games < / strong >

the popularity of "Arena of Valor" is reflected not only in the game's high DAU and Tencent's financial results, but also in the home pages of major live streaming platforms. Today, the top "Arena of Valor" anchor has the same popularity and value as the head anchor of LOL. These anchors have also brought a new round of traffic outbursts to the major live broadcast platforms.

" Arena of Valor "

2015 LVB platform melee is the golden age of" League of Legends ". Now, "Arena of Valor" has become the new traffic driver, and the anchor of "Arena of Valor" has naturally become the next focus of the live broadcast platform.

with the expansion of their own value, the value of anchors naturally increases. The star-chasing behavior of fans and the cash-out ability of fans also make anchors more eager for more promotion resources on the platform. This may be the main reason why anchors choose topics and change jobs.

Today, the LVB platform has entered the stage of thinking about profitability. It is important to rely on VJs to divert streams, but the introduction of VJs on a large scale may not happen again. After the Hai incident, there should not be a scuffle like the 2015 live platform scuffle. But small-scale poaching may continue. Huya's complaint has also played a positive role in stabilizing today's live broadcast industry. For those thoughtful anchors, they need to rethink the cost of default. (end)

Edit: mary